Should Avoid.� Students learned important information to remember while writing, such as when to use a hyphen versus a dash, when to use while although and when to use since versus because. There was also a list of misused words, such as effect and affect. After going over all of the common mistakes, the students completed a worksheet, showing off their new writing skills. The second part of the session students were shown a press release and were then asked to make one of their own. The executive board leaders explained brand voice and how important language is while writing. The fourth and final week of PR Boot Camp was about personal branding. Here, students learned that their
Executive Board members Ben Clos, Melaina Lewis and Kerry Tuttle give a presentation on media relations.
UPCOMING MEETINGS AND EVENTS: Monday, January 12 Scripps PRSSA retreat Baker Multipurpose room, 6-8 PM Tuesday, January 13 PRSSA to Cleveland Info session Ellis 111, 6PM Monday, January 19 COPRSA, Match Day Registration Martin Luther King Jr. Day Sunday, January 25 Member Inductions, Scripps PRSSA Nelson Commons, 3PM
PRSUCCESS
name should be synonymous with their brand, and also learned how to build said brand. Students learned about designing a logo, resume, and website; similarly to the previous sessions, consistency was stressed. At the end of the workshop, a certificate of completion was presented to each student who attended all of the sessions. PR Boot Camp is a great way to gain more hands on experience as well as a great way for new and existing members of PRSSA to get to know their executive board. PR Boot Camp is a workshop that is put on one time a year (fall semester) and it is strongly recommended to anyone who wants to know more about the public relations industry.
Friday, January 30 #PRSSAtoCLE Networking Trip Thursday, February 19 COPRSA Match Day Columbus, Ohio Saturday, January 21 Scripps PRSSA Social Media Summit Ohio University Tuesday, January 24 #ScrippsPRSSAtoCHI info session March 1-7 Spring Break Monday, March 9 Executive Board Applications Due
PAGE 9