Banner Advertising Brooks and Mizuno both effectively utilize banner advertising to follow their customers and potential customers around the internet. Both brands’ banner advertisements popped up on many different websites-‐ often ironically at the same time. Each company effectively uses cookies to track its customer, and I took note of whenever I saw a banner ad. Brooks ads were usually on the side of the screen and only pictured one image. Contrary to Brooks’ ads, Mizuno’s ads typically featured multiple shoes, and the ads tended to be larger and near the top or the bottom of the screen. Further, many of Mizuno’s ads would flash and attract attention. And the winner is… Mizuno! Due to Mizuno’s large, attention grabbing ads, its is more effectively utilizing banner adverting.
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