2027 MEDIA KIT
PHOTO: CAN A DA W E ST C OAST S CAP ES /S H U TT E RSTO C K
OUR BRAND
BCLiving.ca connects over 70,000 engaged readers monthly with the ultimate West Coast lifestyle experience. We don’t just cover B.C.—we uncover its hidden gems, insider secrets and must-have experiences across travel, culinary hotspots, events, shopping, home design and wellness. With our highly engaged community generating 83,300+ monthly page views and a 31.0% newsletter open rate, BCLiving delivers the affluent, quality-conscious and adventure-seeking audience brands want to reach. When you partner with BCLiving, you’re tapping into the pulse of West Coast living and the consumers who define it.
P HOTO : MA RK KINS KO FER, V IS IO N EV ENT P HOTO GRA P HY
BCLiving showcases the heart and soul of beautiful B.C. Whether you’re a newcomer ready to fall in love with your surroundings, a longtime local looking to celebrate the province’s best brands, or a visitor in search of the best activities, eats and accommodations— BCLiving has it all, right at your fingertips. We’re for the adventurers, the connoisseurs, the mindful. This is our love letter to the West Coast: dive in and discover what makes this place extraordinary. SANDRINE JACQUOT editor
T R AV E L • F O O D + D R I N K • E N T E R TA I N M E N T • S T Y L E + S H O P P I N G • H E A LT H + F I T N E S S • H O M E 2
AUDIENCE PROFILE
BCLIVING: LIFE IS BETTER HERE BCLiving.ca helps you live your best life on the West Coast. Our content is designed to inspire and empower—with tips and insider info in the categories of travel, food & drink, entertainment, style & shopping, health & fitness, home + more. SOCIAL
41,200+ Followers
28,500+ Followers
Newsletter Opt-in Subscribers
5,800+
(Avg. 31.0% Open Rate)
TOP INTERESTS
Food & Dining / Cooking Enthusiasts / Aspiring Chefs News & Politics / Avid News Readers / Entertainment News Enthusiasts
Travel
Partner eBlast Subscribers
2,900+
(Avg. 29.3% Open Rate)
Home & Garden / Home Décor Enthusiasts
AUDIENCE
50%
Primary Age Group
Female
35-65+
49%
91%
Male
Sports & Fitness / Health & Fitness Buffs
Have Post-Secondary Education 3
2027 EDITORIAL CALENDAR COLUMNS
JANUARY
FEBRUARY
WINTER WONDERLAND
FEELING WELL
Cold weather, warm content. BCLiving is kicking off 2027 by helping readers make the most of winter on the West Coast: ski getaways, cozy home inspiration and the best seasonal shopping finds. A prime window for travel, home and lifestyle brands.
Our annual wellness issue spotlights mindful living, healthy habits and the most rejuvenating retreats B.C. has to offer, featuring local wellness brands and couples’ spa getaways just in time for Valentine’s Day. A natural fit for wellness, beauty and hospitality brands.
MARCH
APRIL
BLOOMING WEST COAST
BCLIVING’S GARDEN GUIDE
B.C. springs to life in March: cherry blossoms, spring fashion, local rain gear brands and the season’s first outdoor adventures. Our March issue consistently delivers some of our most viral content as British Columbians watch their communities come alive.
It’s our signature gardening issue! Expert tips, trending plants and everything readers need to transform their outdoor spaces across B.C.’s diverse climate zones, appealing to green thumbs of all levels. April is the perfect time to capture spring momentum.
THE PIT STOP Your go-to column before a road trip. Where to sip, stop and stretch your legs somewhere in B.C. when you’re on the road.
IN SEASON Meals always taste best when made with in-season ingredients. In Season features a seasonal B.C. ingredient, local product or timely recipe when it’s just right.
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2027 EDITORIAL CALENDAR COLUMNS
MAY
SPRING AT HOME Spring cleaning, hosting tips, storage solutions, fresh design inspiration and practical DIY tips to prepare your home for the warmer weather: May puts home and design front and centre for readers actively refreshing their spaces. It’s one of the year’s highest-intent windows for home, décor and lifestyle brands.
JUNE
FURRY FRIENDS & FAMILY B.C.’s most pet-obsessed, familyfirst readers take centrestage. Featuring pet-friendly patios, hotels and hikes, along with the best B.C.-based pet brands and products—if your brand speaks to families and the animals they love, this is your issue.
JULY
AUGUST
LET’S GO CAMPING
DAY TRIPPING
BCers live a legendarily outdoor lifestyle—and BCLiving is your guide to our natural backyard. From hiking trails and camping gear to outdoorsy travel destinations and pit stop gems, here’s to B.C.’s summer adventure-seekers.
Embrace peak travel season in August: BCLiving is your go-to guide for local travel. We’re showcasing the best day trips and weekend getaways for all budgets, from hidden gems to fresh angles on well-loved destinations. Readers arrive ready to explore and ready to book.
LOCAL LOVE Your favourite small business passes on the love around B.C.—what’s their favourite local restaurant, clothing brand or outdoor spot?
48 HOURS Travel around the province on short, quick getaways to the buzz-worthy destinations, whether it’s to the coastal islands or the mountainous interior.
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2027 EDITORIAL CALENDAR COLUMNS
SEPTEMBER
HARVEST SEASON Harvest season, fall flavours and the cozy home reset. BCLiving celebrates the shift in season in September with pumpkin patch tours, seasonal recipes and the home décor picks readers are shopping for.
OCTOBER
B.C.’S BEST SMALL BUSINESSES Small Business Month, BCLivingstyle. Artist profiles, entrepreneur spotlights and local brand roundups celebrating the creatives and local visionaries who define this province. An ideal fit for B.C.based brands looking to reach a locally minded audience.
NOVEMBER
DECEMBER
THE GIFT OF GIVING
’TIS THE SEASON
Holiday shopping starts early with BCLiving’s comprehensive gift guides covering everyone on the list. We hunt down the season’s most coveted items, including splurge-worthy gifts and budgetfriendly deals, all while supporting local businesses. In peak holiday shopping time, BCLiving is where B.C. buyers go first.
We’re closing 2027 the way B.C. does best: festive, local and full of heart. BCLiving is celebrating what makes the holidays magical on the West Coast with vibrant entertaining ideas, local holiday events and last-minute gift ideas.
WORTH THE DRIVE The best restaurants aren’t just in B.C.’s big cities—we’re showcasing hidden gem dining spots that are definitely worth the drive.
LOCAL GETAWAYS Visiting Vancouver Island, the Okanagan or the Interior? Each month, we highlight everything from budget to splurge-worthy accommodations.
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A LA CARTE: DIGITAL WEBSITE DISPLAY ADS Rotating ads on bcliving.ca AVERAGE PAGEVIEWS PER MONTH: 83,300+ AVERAGE USERS PER MONTH: 63,600+
AUDIENCE
35-65+ 50% Female 49% Male
Primary Age Group
WEBSITE OPTIONS: RUN OF SITE DIGITAL AD IMPRESSIONS RUN OF NETWORK
OTHER OPTIONS: SECTION TAKEOVER CATEGORY TAKEOVER
STANDARD SPECIFICATIONS: REQUIRED: LEADERBOARD: 728w x 90h pixels BIG BOX: 300w x 250h pixels OPTIONAL: BILLBOARD: 970w x 250h pixels OR LARGE LEADERBOARD: 970w x 90h pixels MOBILE/ADJUSTABLE: 468w x 50h ACCEPTED FORMATS: GIF, JPG, HTML5* *HTML5 creative require at least one standard click tag 7
A LA CARTE: SOCIAL
SUPPLIED SOCIAL MEDIA MESSAGE
41,200+ Followers
28,500+ Followers
1 SOCIAL MEDIA PACKAGE
(FACEBOOK & INSTAGRAM)
2 INSTAGRAM POST 3 INSTAGRAM STORY (INDIVIDUAL) 4 INSTAGRAM STORY SERIES (3 STORIES) 5 CUSTOM INSTAGRAM AND FACEBOOK REEL (includes 1 edit)
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A LA CARTE: EMAIL EMAIL ADVERTISING OPTION #1: 2X WEEKLY NEWSLETTER
5,800+
OPT-IN SUBSCRIBERS
Horizontal Banner: 1200x300 Positions 1-4
WEEKLY (includes an ad Tuesday and Friday) NEWSLETTER TAKEOVER (one week – all 4 ad spots)
HORIZONTAL BANNER
AD SIZE:
HORIZONTAL BANNER
31.0% AVERAGE OPEN RATE
OPTION #2: DEDICATED EBLAST
2,900+
SPECIAL OFFERS SUBSCRIBER LIST
29.4% AVERAGE OPEN RATE
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PARTNER WITH US
SPONSORED CONTENT Feature your brand in an engaging and valuable way through a sponsored piece. The direction of the content is decided through a collaboration between you and the BCLiving content team, and produced by one of our experienced journalists to maintain the voice and values of the publication. Your brand will be associated with the content through logo and/or text recognition.
SOCIAL
41,200+ Followers
28,500+ Followers
WHAT'S INCLUDED • Consultation with the BCLiving content team on the direction of the content based on your target audience and marketing objectives • Placement of sponsored content on BCLiving.ca in-stream with editorial content, receiving exposure on the homepage and on related section pages, in addition to targeting visitors who match your specific customer profile • Newsletter—highlighted at least once in the BCLiving newsletter
Newsletter Subscribers
5,800+
(Avg. 31.0% Open Rate)
• Social media—promoted through the extensive BCLiving social media audience
SPONSORED CONTENT (DIGITAL ONLY) 400 words | 3 images plus 3 back links
VALUE ADD-ONS • SYNDICATION OF ARTICLE ON SISTER BRANDS • PRODUCT GIVEAWAY CONTEST • SITE DISPLAY ADS, CPM
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ADVERTISING OPPORTUNITIES ADVERTISE WITH OUR OTHER IN-HOUSE PUBLICATIONS MAGAZINE
EDITORIAL FOCUS
FREQUENCY
DISTRIBUTION
AGE
GENDER
MONTHLY DIGITAL PAGEVIEWS
ARTS PREVIEW! Live Music, Comedy, Must-See Theatre, Can’t-Miss Gallery Shows and More p.11
$ 7. 9 9
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B.C.
35 – 65+
74% Female 24% Male
Artist Marie Khouri pulls up a seat on a chaise of her own design
25,000
226,600+ CR E AT I V E S AT H O M E
WESTERN LIVING + WESTERNLIVING.CA
Informs and entertains a sophisticated and engaged urban reader on home design, décor, food, wine and travel
Serving the needs of Canadian architects, interior designers, builders, general contractors, consulting engineers and landscape architects
CANADA’S
Since 1971
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B.C.
35 – 55+
81% Female 18% Male
32,500
60,600+
David Burns and Liz Bell’s Osoyoos retreat celebrates both art and the Canadian desert
THE LIVING IS EASY Summer Homes
in the Okanagan, on the Island and More
Plus Road tripping to Nelson, B.C.
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National across Canada
40-54
Male
10,000
-
PLUS
BCBUSINESS + BCBUSINESS.CA
An intimate glimpse into the personal spaces—and welding workshops, kitted-out trailers and sculpture gardens— of Vancouver’s artists and innovators
SEPTEMBER/OCTOBER 2025
Insightful, informative coverage of the issues, the people, the places and the events that shape Vancouver
AWARD
VANCOUVER MAGAZINE + VANMAG.COM
BEYOND TACO TUESDAY Where to Find Your Taco Fix, Any Day of the Week p.52
Provides quality, need-to-know business content across multiple platforms reaching busy professionals when they need, and how they need it.
Premium Pressure
CLIMATE CHANGE HEATS UP INSURANCE RATES p.13
OFF THE DEEP END Can non-developers save the housing market? p.18
JUNE 2025 $8.99
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B.C.
35-65+
56% Female 43% Male
SEAS THE DAY
30,000
171,400+
Essential B.C. beachy accessories p.78
WOMEN OF THE YEAR WOTY Our LARGEST
awards ever!
TV WEEK
p.24
A guide to what to watch each week
52
Lower Mainland, Vancouver Island and the Sunshine Coast
50+
50/50
13,100+
-
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CONTACT US
HEAD OFFICE CANADA WIDE MEDIA LTD. 130, 4321 Still Creek Drive, Burnaby, BC V5C 6S7
SALES INQUIRIES e sales@canadawide.com PH OTO : A L E X A N DR E .RO SA/ S HU T TERSTOC K
P 604-299-7311
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