NSW & ACT
Edited Workshop Presentation from 2011 Annual Conference -
Marketing, Communications & Event Management in the Agricultural Industry’ Presenter: Kirsty John, Marketing, Communications the office at the end of the day. and Event Manager, Immediate Past Chair, RAS of NSW I’m going to talk about that some students will have it Youth Group and some people won’t and there’s some clear things Thank you so much for giving me the opportunity to talk you can look out for in terms of characteristics which to you today. I guess my goal is that by the end of this will mean that they are suitable for an industry such as session I’ve given a little bit more insight into what my this. It’s really quite clear and I guess this is the sort of role involves on a day-to-day basis so that you can then thing I’ve learnt over the years, and based on the people communicate that back to any students who may show a that I’ve worked with, those sorts of characteristics that flair for this industry, and ultimately I come from probably do make you good at this career. Finally, how do you join one of the less traditional support industries attached the club? What are some of the pathways leading in? to Agriculture, but actually as we’re discovering, one of What are some of the opportunities for your students to the most important as we move forward in order for this get a taste for the industry, and where can they go for some more advice and some more background on the industry to remain viable and to continue to progress. industry as well? I’m going to start first with really going to the heart of the matter and I’m sure this is something that you Starting with my story, I went to Berkeley Vale would probably all agree with me that if you love what Community High School on the Central Coast, about you do then you never do work a day in your life, and an hour and a half drive north. Looking at and talking I certainly feel very privileged to be doing something about the characteristics that would suit a student going that I love to do. That’s been enhanced by the fact that into this industry, I was the one that was often involved I do work within the Agricultural sector and this is a in organising the school discos, and out there in front, fantastic industry to be attached to. I don’t come from organising fund raising activities, things like that. I was an Agricultural background. I didn’t come from a farm. lucky then that it was around that time that the first It’s something that I ultimately fell into but now work University degree really came up related to Recreation quite intensively within the Agricultural sector. So I’m and Tourism. So until the beginning of year 12 I really going to be telling a little bit about my story in order just had no clue what I actually wanted to do. There was to highlight the career pathway that I followed to get to nothing that stood out to me that said, “Yep, that’s it. That’s what I’m going to do”. My Careers Adviser the point where I am now. actually identified, “well you’ve got a bit of a flair for While Agriculture is allowing my industry to make a organising things and talking to people. This has just difference, and I think this is one of the big selling points come up, this has just been offered. Why not consider for this sort of career is that you actually can walk away going into this degree?” Which is exactly what I did. making a difference. I get up in the morning because I know that I am going to make a difference when I leave So it was three years full time at the University of
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