THE CONNECTION BETWEEN COFFEE & MIND

WHAT YOU MAY SAY ABOUT COFFEE

By now you will have gained an incredible amount of information and may have even developed Preferences of your own. If you thought the psychology of what coffee says about your personality was deep and entertaining, this chapter may amuse you to a good degree. The external often creates the internal. Sometimes however, you may find that the inner place of every person has a way of showing the world who you really are.

A Cup in a Dreamscape

Dreams have been often linked to a gateway into the unconscious mind. A place where ideas are born, worlds are conquered, and stories are told. For now, we’re just here to talk a bit more about what dreamscapes involving coffee could mean. Whilst the concept of coffee within your psyche seems odd, dream interpreters have long suspected they may hold secrets unto what your deeper self truly desires. Bearing in mind however, these are simply interpretations and are not a direct certainty. Though, it’s always fun to find something relatable. So, what do your dreams say about your reality?

BUYING COFFEE

In the context of a dream, buying coffee or coffee-based beverages is often seen as a positive omen. It sheds light on your ability to maintain your reputation and honour in the face of certain challenges or bits of drama. No matter the scandals that touch others, you would come out on the other side unscathed. The act of buying coffee is also associated with getting good returns on the vast majority of your financial investments.

what you may say about coffee

DRINKING COFFEE

The act of drinking coffee during the course of a dream vision represents an upcoming period of time where you would be intellectually stimulated. You may have to partake in some problemsolving activities or interact with intelligent, highly skilled individuals.

COFFEE GROUNDS

Coffee grounds, be they fresh or already used to brew a cup of joe, can be interpreted as a sign that you would soon need to protect or defend yourself in reality. Some adverse situation may be developing that requires some preparation to counteract or perhaps you would need to find a way to avoid such circumstances in the first place. In either case, you would be victorious when things are said and done.

DRINKING COFFEE WITH YOUR SPOUSE

Drinking coffee with your spouse or life partner means that those you surround yourself with in reality, such as family, friends and co-workers, may not accept your significant other fully. Perhaps they believe that your romantic connection is just a phase or that you would eventually get tired of each other. This symbol is also associated with quarrels and may reveal that either you or your partner is in the habit of picking fights.

THE TASTE OF COFFEE

Dreaming about the taste of coffee can indicate different things depending on how you perceived the taste. Bitter tasting coffee or coffee without milk and cream could reveal some unpleasantness in the future. You may have to take on more responsibilities at work, deal with malicious

gossip or spend time with people you find irritating in reality. On the other hand, tasting coffee and finding it to be sweet and delicious can predict receiving excellent and uplifting news. It can also mean that you would be visited by someone you love or think well of.

DRINKING COFFEE WITH ALCOHOL

Drinking coffee mixed with alcohol is often interpreted as a sign that you would soon be visited by or run into someone from your past. You may meet old friends from your younger days or acquaintances you were familiar with many years ago. This would likely trigger feelings of nostalgia and a longing for the good old days.

DRINKING BLACK COFFEE

The dream of drinking black coffee represents a need for change or a sign that you’re feeling bored or dissatisfied with your usual routine. Black coffee is a strong and bitter drink that some people drink to kick start their morning or to get through a long day, so it also indicates the desire for something to help them feel more alert and motivated. Moreover, the dream is a warning to cut back on certain types of food or drink. For instance, if the dreamer is a regular coffee drinker, the dream tells them to cut back on caffeine or a need to break away from usual patterns.

COFFEE SHOP

A coffee shop or a café, as a location in a dream, has positive connotations. If such a building appears in your vision, it suggests that you have a positive mindset and a can-do attitude. It also reveals you tend to choose the simplest or most natural decision, which makes you feel more grounded and connected to others.

There’s no doubt that each and every one of our choices have shaped everything we know about the coffee industry today. The innovations, the trends and the everevolving consumer preference data has all been catered towards you. The industry adapts to changing demands all the time but how does this influence the coffee drinkers’ personality? There may be some insights into the future of coffee culture and its potential impacts to society. And it might be a good idea for us to adapt as well.

CONSUMER TRENDS

Around the world, there’s no denying that consumer tastes change across every sector, from food and beverage to fashion, electronics, and media. Coffee is no exception.

COLD COFFEE INSIGHTS

Bailey Manson, Director of Innovation at Intelligentsia Coffee, says  “We’re selling more cold coffees than ever before,”

“I think that shift towards cold coffee (with things like the growth of cold brew) have become mainstream.”

In the US alone, the iced beverage segment has grown incredibly quickly in just a few short years. According to Allegra’s Project Iced USA 2020, the product category had an annual growth rate of 7.3% in 2019 and a total value of US $10.4 billion.

Cold coffee, or iced coffee, is a common and familiar beverage that can be found in various coffee shops, cafes, and even grocery stores. It is a simple variation of the traditional hot coffee, served cold with ice, and is a popular choice for many people, especially during warmer months. In this sense, cold coffee is an ordinary drink that has become a mainstream choice for consumers, as mentioned by Bailey Manson, the Director of Innovation at Intelligentsia Coffee.

On the other hand, cold coffee has seen a significant transformation and growth in recent years, making it impressive to say the least in terms of its evolution and impact on the coffee industry. As mentioned in the excerpt, the iced beverage segment has experienced rapid growth, with an annual growth rate of 7.3% in 2019 and a total value of US $10.4 billion in the US alone. This growth has been driven by innovations such as cold brew and other cold coffee options, which have expanded consumers’ choices and preferences. In addition, the fact that cold coffee consumption is challenging the traditional notion of coffee being primarily a hot beverage during colder months is remarkable. It showcases how consumer palates and preferences are changing, and coffee companies are adapting to cater to these changing demands.

HEALTH, FITNESS AND WELLBEING

“Coffee has seen tremendous growth in the past five years,” “Now, the next trend is health. Tea-based beverages and plant-based nutrition are seeing [a surge in popularity].”

Over the past five years, coffee has experienced tremendous growth, not just in traditional forms but also in healthoriented variations. The next trend is the significance of health, as it indicates a major transformation in the coffee industry. Teabased beverages and plant-based nutrition have surged in popularity, reflecting a growing awareness and emphasis on physical and mental wellbeing among consumers.

The influence of the Covid-19 pandemic on consumer behaviour has been relevant in driving this change. People have become more conscious of their health and are seeking healthier alternatives to sugary soft drinks. This shift towards healthconscious choices has given rise to a variety of refreshing cold beverages, including kombucha, cold teas, and cold brew coffee. Cold brew, in particular, has emerged as a popular alternative to sodas due to its refreshing taste and lower calorie content.

Moreover, the mention of using black coffee as an exercise supplement highlights its versatility beyond being a morning pick-meup. Its ability to provide an energy boost for workouts while being low in calories adds another dimension to its health appeal.

PHOTOGENIC

“Today, food or beverage has to be photogenic”

“Presentable vessels are used, ideally ones which match the café’s colour scheme,” “After that, many brands customise their equipment, with branded colours, an unusual or artistic look, and even hand-made equipment in some cases.”

The extent of this emphasis on photogenic food and beverages, especially in the coffee industry, can also be seen as extraordinary. The sheer number of posts dedicated to coffee on social media platforms is indicative of how deeply this trend has penetrated the culture. The influence of social media has transformed coffee shops and cafes into spaces designed not only for taste but also for creating visually captivating moments that encourage customers to share their experiences online.

The level of detail and customization put into equipment and presentation further highlights the Interesting nature of this trend. Coffee shops now invest in unique, artistic, and sometimes hand-made equipment to distinguish themselves from the competition and create a memorable brand identity.

From the stimulating effects of caffeine that alter our internal clocks, shaping our perception of time and even reappearing within our dreams, to the profound impact we all have on the coffee industry, we have witnessed how coffee’s chemistry interacts with the world around us and vice versa.

Beyond its aroma and taste, coffee stands as a social catalyst, gathering people from all walks of life to connect, share ideas, and seek inspiration. Coffee cafes continue to thrive as sanctuaries for creativity and camaraderie in today’s fast-paced world. As cafes prioritize the aesthetic appeal of their offerings to engage our senses and entice us to share our experiences in the digital realm, the magic of coffee reaches far beyond the simple act of drinking.

This journey into the world of coffee psychology has shed light on the extraordinary and diverse ways in which coffee shapes our lives. It has become more than just a beverage; it’s an experience that touches our senses, emotions, and social connections whilst shaping a persona.

So, the next time someone makes a choice on picking coffee, let them know, they might just be coffee enjoyer.