A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
2
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
TA B L E O F C O N T E N T S
02-03 04-05 06-07 8-09 0 10-13 14-17
thrive expo event promo inside the expo seed journal: takeaway your mind your body
18-21 your future 22-23 thrive conclusion 24-25 ambrosia creative
1
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
2
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
h e a l t h i e r yo u . healthier planet. Thrive Expo is an event promoting a healthier lifestyle in collaboration with a healthier and more sustainable planet. Thrive aims to empower and inspire the act of caring for ourselves so that we, in turn, can care for the planet – so it is there to take care of us in the future. Imagine an Earth where everyone is healthy and happy. The economy is good. Mental and physical health, and the health of the planet are priorities to every person living there. People walk around with smiles on their faces, bellies full, and breathing clean air. This is a thriving planet. We do not claim to make all of this possible through one event or our efforts alone; we do claim to help those around us progress towards this planet. That is our goal and our mission. To meet that end we come together as a society of personal and world-health conscious people to teach and learn healthy habits and to help those that want a health-conscious life to start. We hope to teach that the health of the world and its population depend on each other. We focus on three main components: Your Body, Your Mind, and Your Future. Event attendees have great opportunities to use their Thrive Expo experiences to improve their life and the lives of future generations who will inherit the planet we leave them. We invite the world to come and see how and where they can change their personal lives to impact the planet.
3
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
website + social media Thrive Expo’s website introduces potential attendees to the Thrive experience and gives them the chance to register for an event.
4
promo materials To advertise Thrive Expo, posters and postcards were made, along with a social media presence. A website also exists for Thrive, to promote the events potential attendees can register for, and also to provide potential attendees with information on the Thrive experience and the goal of Thrive: healthier you. healthier planet. A social media campaign was also run, further building the brand and identity of Thrive and promoting the event in a digital format that reaches a wider audience.
posters, mailer, + outdoor signage Hung up and mailed out to promote Thrive Expo, directing potential attendees to the website.
5
take care of yourself
nutrition station
expert support
All that you are begins and ends in your mind, if you don’t take care of yourself you will struggle to balance the other pieces of your life. Your Mind section of Thrive Expo focuses exclusively on relaxing and finding your self through positive affirmations and self-reflection.
Upon entering the Your Body section of Thrive, participants will be informed of the importance of hydration and healthy diet. Attendees will receive water bottles, healthy snacks and professional advice on how to take care of their body nutritionally.
Lifting weights, working out and eating healthy can be intimidating tasks to take on. Thrive Expo employs genuine strength coaches and nutrition experts to guide attendees on their healthy Your Body experience. Olympic-grade weightlifting platforms, dumbbells and other work out gear rest here and are accompanied by specially trained professionals and expert coaches.
environment of peace This “chill zone” within Thrive inspires only peaceful positive thinking. With comfortable bean-bag chairs, candles, personal nooks, journals, and motivational messages the ambiance here inspires introspective exploration. Conquering your own mind is the first step to creating a healthier you and a therefore a big step towards a healthier earth.
75 ft Your Mind Thrive Posters
Your Mind Information Station
Your Body Thrive Posters
Your Body Information Station
fun ways to get fit
l we
e co m
bann
chec
welc o
me h elp
l ay er disp
esk k in d exit info rm t-shirts ation/product - shop - giveaw table ays
Your Future Information Station
Your Body section of Thrive strives to make exercising simple, exciting and fun. With on-site personal trainers participants will learn and experience specified workouts that fit into their busy schedules and get them excited about getting into shape.
27 ft Your Future Thrive Posters
your home, your earth While entering the Your Future section of Thrive participants will encounter a giant interactive globe that they can examine, admire. explore and spin.
ers
collect and observe Eventually the Thrive Expo experience will come to an end. Before exiting Thrive attendees will gather their Seed Journal Worksheet pages and have the opportunity to begin working on them. This area will also allow for sustainable crafting and creating to occur. The tables will be set up in order to spark conversation and positive interaction between fellow Thrive members.
introduction: thrive When entering Thrive Expo attendees will first encounter a 3 part banner set-up that gives a brief overview of what the Thrive experience will include.
creative ways to be sustainable This section set up of the Thrive Expo displays recyclable Items (egg cartons, plastic bottles, paper, cardboard) provided for people to craft and create (up-cycle & reuse) The idea is that individuals will inspire innovative and fun ways to recycle and reuse materials we usually waste.
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
check-in At check-in, attendees receive their lanyard and tote bag. The bag provides them with something to put their takeaways in, as well as informative so they always remember the experience. Stand-up banners welcome them to the world of Thrive.
event materials Union Station needed to be branded under the Thrive identity, so that attendees weren’t entering Union Station, but instead, entered the flourishing world of Thrive Expo. Thrive Expo occurs in a fair/convention type of setting. Attendees can meander the Farmers’ Market down 25th Street in Ogden. Exploring the booths, eating homemade foods and drinking locally-brewed coffee, they make their way to Union Station for Thrive Expo. A welcome banner & promotional signage greet them as they enter Union Station. Inside, they check in at a table, greeted by friendly event staff. Registration is verified, and they are given their lanyard and provided a tote bag to store their goodies they will receive through their participation to feel like they can make a change to the betterment of the world.
Signage indicates the different sections offered at Thrive Expo, for a path to a healthier self for a healthier world. Attendees go to any or all of these sections at their own choosing. your mind is a section is on self-care, to give them ways to take care of their own mental well-being so that they can have the energy and motivation to take care of the earth in return. It is a section where attendees can come to unwind from the crowds. Here, they relax on bean bags, can try soothing teas, and learn how to care for their mental self. your body is a section on having a healthy lifestyle, where they can learn how to safely exercise. Knowing how to be healthy without injuring oneself can empower them to take up hiking for their wellbeing, both physically and mentally, and while out, they can pick up litter and take care of the earth.
7
your future is a section on taking care of the earth, and how everyone can do their part in small, easy ways. Small steps provide big leaps, and aren’t so overwhelming. Participants can take part in family-friendly activities to learn about reusing and recyling, to help the planet. Each section provides an informational pamphlet and worksheets for their Seed Journal, which can be carried in their provided tote bag. Upon exiting the event, attendees are once more greeted with the farmers’ market, where they now have a new level appreciation for these locally-sourced and homegrown foods, that the earth and the people that take care of it have provided. They are empowered to do their part, to better themselves to better the world.
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
seed wants to help you meet your goals, and reward you when you do. Caring for yourself can lead to a positive impact for the planet too. When you successfully complete the pages within and participate in our events and challenges, plant a sticker in your garden! Share a picture of your full and thriving garden with us, and we’ll plant a tree in your honor!
seed journal Part of the Thrive experience is the Seed Journal. Attendees interact with this piece throughout the event, adding their worksheets from each section into a pre-built journal, that then becomes their own as they fill out the worksheets. It is a takeaway item that they can utilize to improve themselves and the planet in turn, and doubles as commemorative memorabilia for them to remember their empowering Thrive experience.
watch your garden grow!
garden Grow a ‘garden’ in the seed journal, that earns a tree for theseed planet. wants to help you meet your goals, and reward you when you do. Caring for yourself can lead to a positive impact for the planet too. When you successfully complete the pages within and participate in our events and challenges, plant a sticker in your garden! Share a picture of your full and thriving garden with us, and we’ll plant a tree in your honor!
8
watch you garden gro
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
9
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
10
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
yo u r m i n d This section is on self-care, to give attendees ways to take care of their own mental well-being so that they can have the energy and motivation to take care of the earth in return. It is a section where attendees can come to unwind from the crowds. Here, they relax on bean bags, can try soothing teas, and learn how to care for their mental self. A happy, healthy life and world depend on personal mental and emotional health. One third of the Thrive Expo space is dedicated to aid in the pursuit of a healthy mind. Our mind-centered section focuses on a healthy mind through self care and meditation. The space is an example of a relaxing environment for the attendees, complete with bean bags, snacks, and candles; a place with ways to take a break. There will also be an information station for the attendees to receive their Seed Journal worksheets.
11
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
er e track self car
happy
important! Self care is rest, take lf se ur yo Let lge, and du in a break, you may se whatever el arge. ch re to need
things
seed journal: your mind This section of worksheets is aimed at helping people in their self care. Included are fill-in calendars and timekeeping pages.
12
at n things th Write dow d aim an y, jo u bring yo ething that to do som t wind at leas un u yo lets en it’s Ev y. da ch once ea r g a chapte just readin e show: on g in ch at or w r ng daily fo do somethi k at ee w a it ke yourself. Ta t if ar he a r in a time. Colo d. ee you succ
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
introductory posters These posters let attendees know what the your mind section is all about in a succinct way.
13
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
14
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
yo u r b o d y This section is on physical well-being, to give attendees ways to take care of their physical self so that they can have the energy and will to take care of the earth in return. It is a section where attendees can come to learn proper exercise techniques and get help with nutrition. A healthy body is essential to enjoying life. Better sleep, more endurance, fewer long-term health issues, and many more benefits can come from a healthy body and lifestyle. One third of the space at Thrive Expo is dedicated to aid in the pursuit of a healthy body. There is a general information center, three weight stations, a cardio information booth, and a hydration station.
15
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
seed journal: your body worksheets M O N DAY
selves. Included are water consumption
T U E S DAY
W E D N E S DAY
water tracker
S U N DAY
1
shoulders
5 4
10 9
7
13
11
rest
arms
S AT U R DAY Stay hydrated! Track your daily water consumption. Do it over a month to build a healthy habit. Hold yourself accountable!
rest
abs
+ 20–30 MIN UTES OF CARDIO E V E RY W O R KO U T DA Y
legs
S U N DAY
shoulders
rest F R I DAY
W E D N E S DAY
17
21 20 19
rest
T U E S DAY
22 16
18
6x/week
chest T H U R S DAY
12
3x/week
To use your seed water tracker, fill in a water drop for every 8 ounces. of water you drink. Eight glasses a day is your goal!
16
31
27
15
8
+ 20–30 MIN UTES OF CARDIO E V E RY W O R KO U T DA Y
M O N DAY
6 S AT U R DAY
F R I DAY 3
14
legs
2
T H U R S DAY
29
back
chest
tracking and a workout schedule.
abs
at helping users improve their physical
arms
This section of worksheets are aimed
rest
A M B R O S I A
25 23 24
28 26
30
introductory posters These posters let attendees know what the your body section is all about in a succinct way.
17
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
18
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
yo u r f u t u re This section is on healthy living, to give attendees ways to take care of the earth in easy ways. It is a section where attendees learn more about the Three Rs and are taught ways to easily incorporate a more sustainable lifestyle into their daily habits. Reducing, reusing, and recycling can be overwhelming to someone starting out and trying to save the world. This section helps attendees find easy ways they can help the planet through simple daily habits and fun arts and crafts. One third of the ThriveExpo space is dedicated to aid in the pursuit of a healthy world. There is an interactive globe, three up-cycle and Seed Journal crafting tables, bins containing recyclable items, and information station.
19
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
curre
01. 02. 03. 04. 05.
seed journal: your future worksheets
shou
This section of worksheets aims to give users small ways they can participate in
01.
a more sustainable lifestyle. Worksheets include 02.
03.
04.
ld
nt
sust
Consider the Three Rs when mak ing a chan ge to live a m ore sustai nable lifestyle: R educe, Reuse, an d Recyle. List accordingl y things in your own life that yo u can resuse , reduce, or recylce st arting toda y! This will m ake it easi er and seco nd nature for you to live more sustainabl y, by teac hing yourself to think according to Three R s.
aina
ble
livin
g
Living more sustain takes ably self-aw arenes You ca s. n take little s to ma teps ke big chang this ar es in ea. tak es ser willpo ious wer. F ill out works this heet t o help decide you what s teps t take. P o lannin g now make will follow -throu later e gh asier!
reduce
curren t Make a list o f 5 thin you cu gs rrently do tha have a t negat ive im on the pact enviro nmen t. should Then, list the negat impac ive t and what y should ou do to correc t it.
05.
20
reuse
three R s
recycle
introductory posters These posters let attendees know what the your future section is all about in a
succinct way. 21
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
w h y t h r i ve . Thrive Expo was created as an empowerment project. The aim was to come together as a team, and create an experience for users to feel empowered to do something. Thrive was born out of a commonality found in three very different projects. Different except they all wanted to help somewhere: help oneself, help others, and help the earth. We saw a way for these concerns to interrelate, so rather than choose one, we decided to take the empowerment behind each of our initial projects, and combine them into an event whose own goal was to empower for the improvement of quality of life for all. Thrive itself has a goal to empower its participants.
22
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
23
A M B R O S I A
C R E A T I V E
|
T H R I V E
BY AMBROSIA CREATIVE Thrive Expo is brought to you by the design team Ambrosia Creative. Ambrosia Creative met at Weber State University in the graphic design department. They found that their three passions overlapped and complemented each other. They combined their ideas into one event to help the world and its inhabitants. Thus: Thrive was born.
E X P O
C A S E
S T U D Y
a
a: ambrosia, ambiguous
winged: of the gods
Warm rose-gold color palette embodies heavenly attributes, along with sweet nectar
And Ambrosia Creative? The team of three designers (Lindsey, Alicia, & Thomas) found that they had in common a like for sweets, their mountainous landscape, and are all ambitious creatives. These ideas combined to form Ambrosia Creative. We exceed expectations, creating the complete package to reach your loftiest goals. Through great attention to detail, creative thinking, and great effort we provide nothing but the best design that reaches new heights and inspires longevity.
24
a
3: pieces, feathers, designers
A M B R O S I A
C R E A T I V E
|
T H R I V E
E X P O
C A S E
S T U D Y
25