Aa
VAPOUR BRANDING TIGHT LUMINAIRES GUIDELINES
INTRODUCTION Branding encourages familiarity, referral, sets expectation, adds value and helps set Stanpro apart from the competition. This guide will walk your through the “whys and wherefores� of our branding strategy, and assist you in producing clear and consistent marketing material that supports and exemplifies the Stanpro brand.
Kolika L1KCL
TABLE OF CONTENTS
STANPRO
OUR LOGO
CORPORATE COLOURS
TYPOGRAPHY
ABOUT STANPRO
06
VISION, MISSION & VALUES
08
ABOUT OUR LOGO
10
COLOURS
13
CLEAR SPACE
14
MINIMUM SIZE
14
LOCK-UPS
16
LOGO DON’TS
18
PRIMARY, SECONDARY & ACCENT COLOURS
20
SUPPORTING SHADES
22
COLOUR APPLICATION EXAMPLES
24
FONTS
26
STYLES
28 28 32 34
Primary font Secondary font Replacement font General title & subtitle styles General text styles Secondary font usage
GRAPHIC ELEMENTS
ICONOGRAPHY
Icon usage Creating new icons
34 36 38
CALL-OUTS
40
CHARTS
40
Light direction Colour temperature Housing colours Housing sizes Catalogue pages PHOTO TREATMENTS
GRAPHIC APPLICATIONS EXAMPLES
42
Product pictures Application pictures Drop shadows Line arts
44 46 48
POWERPOINT PRESENTATIONS
50
BROCHURES, MINI-CATALOGUES & PAMPHLETS
Grid Cover treatments Title and subtitle styles Introductory page treatments Table of contents Specification charts & graphs Footers
52 54 56 58 60 62 64
CATALOGUE PAGES
Ordering guide Quick ship ordering guide Photometrics Illuminance at a distance
66 66 67 68 69
PACKAGING
72
DISPLAYS
74
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BRANDING GUIDE
ABOUT STANPRO Stanpro Lighting Systems is a business-to-business Canadian company established since 1997. We manufacture commercial/ industrial lighting, offering a wide range of fixtures from emergency to interior and exterior lighting applications. Our products provide innovative technologies designed for performance, reliability and meet the highest standards in the industry. As leaders in the Canadian lighting industry, we have illuminated spaces of prestigious and popular companies such as Mercedes Benz, Volvo, Audi, Walmart, Hudson’s Bay, Tommy Hilfiger and others. We provide efficient and cost effective solutions to your lighting needs and are committed to being your preferred supplier.
WE ARE n
ISO 2015
CSA International Certified
IES Member
EFC
AIA
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STANPRO’S VISION Stanpro’s vision is for a company that works together with a common goal in a collaborative and respectful manner. Our aim is to provide our customers with the ultimate experience in commercial, industrial and architectural lighting. From the pre-purchase research, through delivery, installation, and use of our products, every step should feel natural and inviting. In delivering these levels of products and services, our customers, suppliers, and community will in turn reward us with growth, success, and value to our stakeholders, as well as provide all of us with stable jobs to ensure security and well-being for all of our families throughout our careers.
MISSION STATEMENT To be the leader in the Commercial, Industrial, and Architectural lighting space, with a collaborative team, dedicated to providing an exceptional and sustainable customer experience.
VALUES
Customer centricity
Entrepreneurship
Integrity
Teamwork
Enjoyment
customer centricity
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entrepreneurship
integrity
teamwork
enjoyment
Stanpro training center
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OUR LOGO
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ABOUT OUR LOGO
Our blue represents trust, reliability and confidence
Through repeated application of the Stanpro logo, we build
The maple leaf represents our country and heritage
loyalty and awareness among our various audiences.
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Stanpro pop-up banners
12
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LOGO COLOURS The Stanpro logo colour represents the core identity of the company and should be used across all communications.
STANPRO BLUE COLOUR CODES PANTONE 3015C
RGB
R0 G115 B174
CMYK
HEX
#336699
C100 M30 Y0 K20
WHITEOUT Use the whiteout option where background colour requires it.
Transparent
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LOGO CLEAR SPACE The visual character of the Stanpro logo depends on clean, spacious and elegant layouts. Always use the recommended clear space, as shown to the right, to maintain optimum legibility and avoid interference from nearby text, complex illustrations or other elements that might compromise the logo’s impact.
Generous clear space and consistent placement are essential for maintaining the
integrity of the logo.
The clear space is defined by the height of the letter “O” in the logo, as indicated in the diagram on the right. The minimum clear space must always be at least the width and height of the letter “O” on all sides of the logo. No typography or design element other than specified later in this document may be placed within this area.
LOGO MINIMUM SIZE Please follow these minimum-size guidelines to ensure the legibility and clarity of the Stanpro logo in print layouts and web design. Do not reproduce the logo in print or electronic applications in a size smaller than that shown.
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PRINT 1IN WIDE
WEB
108PX WIDE
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LOGO LOCK-UPS Each configuration that combines the logo and subordinate type in a defined relationship is referred to as a lock-up. Each lock-up is designed to satisfy specific application requirements of scale, media (such as brochures or envelopes) and reproduction method. Defining the relationship of the logo and subordinate type (size, scale and position of each element). Subordinate type should always be set in Helvetica Neue Condensed. All lock-ups are available in digital formats.
ARCHITECTURAL
BRINGING DESIGNS TO LIGHT
BRINGING DESIGNS TO LIGHT
CORPORATE
LIGHTING SYSTEMS
LIGHTING SYSTEMS
16
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LOGO DON’TS Always use approved electronic artwork, and follow the usage specifications in this manual. Ensure that the logo is not associated with any inappropriate material not pertinent to the lighting industry.
DON’T USE THE LOGO ON A SIMILAR COLOURED BACKGROUND
DON’T ADD A SURROUND TO THE LOGO
DON’T ALTER THE SHAPE OF THE LOGO
DON’T ALTER THE SPACING WITHIN THE LOGO
DON’T REPRODUCE THE LOGO IN OTHER COLOURS
DON’T ADD UNAPPROVED TEXT TO THE LOGO
A CANADIAN COMPANY
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DON’T APPLY SPECIAL EFFECTS TO THE LOGO
DON’T APPLY AN ANGLE TO THE LOGO
DON’T USE COMPLEX BACKGROUNDS UNDER THE LOGO, MAKING IT ILLEGIBLE
DON’T USE THE LOGO VERTICALLY
DON’T USE A LINE OR STROKE AROUND THE LOGO
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CORPORATE COLOURS
20
PRIMARY COLOUR STANPRO BLUE
PRIMARY COLOUR WHITE
PMS 3015C CMYK C100 M30 Y0 K20 RGB R0 G143 B204 HEX #008FCC
PMS NONE CMYK C0 M0 Y0 K0 RGB R255 G255 B255 HEX #FFFFFF
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Our corporate colours should be utilized throughout Stanpro’s literature, website and other communication materials. Accurate colour references are shown in the colour specifications table. The primary colours are Stanpro blue and white, with a secondary colour of dark grey principally used for text, and cyan as an accent colour for highlights, and a selection of blue supporting shades. Grey colour is preferred for achitectural pieces.
SECONDARY COLOUR GREY
ACCENT COLOUR CYAN
PMS 425C CMYK C0 M0 Y0 K80 RGB R51 G51 B51 HEX #333333
PMS PROCESS CYAN CMYK C100 M0 Y0 K0 RGB R43 G170 B223 HEX #2BAADF
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SUPPORTING SHADES
22
1
2
3
CMYK C100 M29 Y0 K49 RGB R0 G82 B127
CMYK C95 M63 Y21 K4 RGB R2 G95 B144
CMYK C97 M67 Y27 K9 RGB R0 G86 B130
7
8
9
CMYK C71 M51 Y27 K5 RGB R89 G114 B145
CMYK C74 M55 Y32 K9 RGB R81 G104 B132
CMYK C76 M59 Y36 K15 RGB R74 G94 B119
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5
6
CMYK C99 M71 Y33 K16 RGB R1 G75 B115
CMYK C100 M73 Y38 K24 RGB R0 G86 B101
CMYK C100 M76 Y42 K3 RGB R4 G57 B130
10
11
12
CMYK C39 M32 Y32 K0 RGB R161 G161 B161
CMYK C80 M66 Y46 K34 RGB R55 G69 B86
CMYK C82 M69 Y52 K50 RGB R40 G52 B65
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COLOUR APPLICATION EXAMPLES
Use of cyan for highlighting important claims
Use of blue shades accentuating categories
24
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TYPOGRAPHY Typography is an important element of any design system and creates a distinctive and unified style for all company collateral. When applied consistently across the entire range of marketing communications, typography helps unify the appearance of all materials so that audiences recognize and become familiar with the Stanpro identity.
PRIMARY FONT
Helvetica Neue 77 Bold Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
USED FOR
Titles
Subtitles
Minimum size of 10 pt
PRIMARY FONT
Helvetica Neue 57 Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Minimum size of 10 pt
26
BRANDING GUIDE
USED FOR
Body text
Bullet points
ABCDEF GHIJKL SECONDARY FONT - Use sparingly
Adobe Garamond Pro Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Minimum size of 10 pt
USED FOR
Blurbs
Picture captions
Call-outs
Icons
REPLACEMENT FONT - Only use when Helvetica Neue is not available
Arial Narrow Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
USED FOR
Web
Powerpoint
Word
Minimum size of 10 pt
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GENERAL
TITLE AND SUBTITLE STYLES
Font size of 24pt. Leading of 24pt. Font size of 33pt. Leading of 34pt. Font size of 16pt. Leading of 18pt.
KEY POINTS
28
Helvetica Neue 77 Bold Condensed
Uppercase
Spacing of the header bar on description titles
should be one letter high
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GENERAL TEXT STYLES
Strong visual impact using blue bullets and white text on product image
Body text
30
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BODY TEXT
Helvetica Neue 57 Condensed
10 pt
16 pt leading
Fully justified
Use Helvetica Neue 77 Bold Condensed
(lower case) for selected text for emphasis
BULLET POINTS
Use Helvetica Neue 77 Bold Condensed (upper
Helvetica Nueue 57 Condensed
case) with an accent colour to emphasis subject
10 pt
matter at the start of a paragraph
16 pt leading
Use reverse text (white) when using colour
Bullet to text space: 0.45”
blocks for emphasis
Square bullet
Use only with text (not titles)
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Icon
Call-out
Large caption
SECONDARY FONT ADOBE GARAMOND PRO ITALIC
CALL-OUTS
ICONS
Combined with
10 pt
Helvetica Neue 75 Bold
12 pt leading
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LARGE CAPTIONS
PICTURE CAPTIONS
BLURBS
Bigger: 16 pt, 19 pt leading
10 pt, 12 pt leading
16 pt
Smaller: 10 pt, 13 pt leading
Position in bottom corner of image
19 pt leading
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CORPORATE STATIONERY Consistency is key in building an effective brand. This is true across all types of communication and within specific tools, such as stationery. To deliver a consistent image of our brand in stationery, we maintain the Stanpro colour scheme and typography.
34
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First page includes social media icons and website
Introductory pages feature blue bands
Top right title on grey label in 20 pt and all caps
Titles are Stanpro blue Text in Stanpro grey
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36
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Graphics in Stanpro predetermined hues
We prioritize large and impactful images
Images conform to Stanpro branding guidelines
Square bullet points
Text in Stanpro blue or grey
Title 28 pt, all caps, Stanpro blue
Arial Narrow font
Subtitle 20 pt, all caps, Stanpro grey
All graphics to be in Stanpro colours
Body 20 pt, regular caps, Stanpro grey
All images used to conform to graphic guidelines
Powerpoint template available
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EMAIL MARKETING The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, and acquiring new customers.
38
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GRAPHIC ELEMENTS ICONOGRAPHY
With our vast product breadth, we use icons extensively as a visual expression of our brand’s complexity and identity.
Product category icons
40
BRANDING GUIDE
Icons distinguish styles, ranges and categories of lighting,
MINIMUM SIZE FOR PRINTED MATERIAL
as well as technical characteristics such as lamp source (light
Flyers: 75%
technology), certifications, warranties and specifications
Catalogue pages: 100%
All our icons are available as electronic artwork in Stanpro blue, grey and white, and can be accessed on our T-Drive: T:\Marketing\CATSHEETS\Logos and Icons\Stanpro Icons
Icons have a specified order, it may be accessed on Teamwork’s
notebook under CCR project
Product specification icons
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41
ICON USAGE
Find the order in which they belong in the Teamwork notebook under CCR project
Icons follow a certain order
42
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hen icons are featured without a description, provide a W legend at the bottom of the page by way of explanation
Icon without description
Icon legend
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CREATING NEW ICONS
teamwork
KEEP THE SAME PROPORTIONS
USE GEOMETRICAL SHAPES
Keep within the proportions in the icons AI file.
Use geometrical shapes as much as possible.
Use the same size artboard for all icons, and
The creation of an icon is very much like
align the text with the guides provided within
creating a logo. Use circles and don’t draw
the Adobe Illustrator file.
them freehand. Use the lines of circles,
rectangles and squares to create the shapes
and lines required to make the icon.
44
BRANDING GUIDE
damp location
endroits mouillés
wet location
quick ship
faisceau moyen
flood
faisceau large
new product
nouveau produit
faisceau très large
IC rated
airtight
luminaire hermétique
endroits humides
IES
spot
faisceau étroit
IP
IP
IP
IP
canadian airtight made
fabrication luminaire canadienne hermétique
ultra endroits thin humides
ultra damp mince location
20 endroits mouillés
65 wet location
66 quick ship
67 envoi rapide
68 new product
nouveau produit
luminaire IES gradable
50,000 spot hrs
600 faisceau lm étroit
950 lm
4 in faisceau diameter moyen
4 po flood de diamètre
6 in faisceau diameter large
6 po de diamètre
80+ faisceau CRI très large
120V IC rated
yr
ans
yr
IP yr
ans
IP ans
envoi rapide
IP
IP yr
IPans
IP
yr
ans
canadian warranty airtight made
fabrication luminaire garantie canadienne hermétique
ultra warranty endroits thin humides
ultra damp garantie mince location
20 warranty endroits mouillés
65 wet garantie location
66 warranty quick ship
67 garantie envoi rapide
68 PR warranty new product
3500K luminaire IES gradable
350,000 500K spot hrs
4000K 600 faisceau lm étroit
4 000K 950 lm
4700K 4 in faisceau diameter moyen
4 4 700K po flood de diamètre
5000K 6 in faisceau diameter large
5 6 000K po de diamètre
80+ faisceau CRI large très
yr
ans
yr
IP yr
ans
IP ans
IP yr
IPans
IP
luminaire 120V IC DEL rated
yr
ans
canadian warranty made
luminaire fabrication garantie fluorescent canadienne
ultra warranty thin
luminaire ultra garantie DHI mince
20 warranty
65 garantie
50 000 h 66 warranty
IRC 67 garantie 80+
PR68 warranty
MR16 3500K luminaire gradable
PAR18 3 500K 50,000 hrs
PAR20 4000K 600 lm
PAR30s 4 000K 950 lm
PAR36 4700K 4 in diameter
PAR38 4 4 700K po de diamètre
GU10 5000K 6 in diameter
low 5 po 000K 6 voltage de diamètre
basse 80+ tension CRI
yr
ans
yr
yr
ans
garantie au PR nouveau produit
luminaire garantie au PR incandescent
quartz luminaire 120V halogen DEL
yr
ans
halogène au quartz warranty
luminaire garantie fluorescent
yr luminaire tungsten warranty
ans architectural luminaire garantie DHI
hazardous location warranty
ans emplacements dangereux garantie
industriel 50 000 h warranty
industrial IRC garantie 80+
commercial PR warranty
emergency luminaire garantie au PR incandescent
urgence MR16 3500K
ICS PAR18 3 500K
TM21 PAR20 4000K
-40 ºC PAR30s 4 000K
IK08 PAR36 4700K
premium PAR38 4 700K grade
qualité GU10 5000K supérieure
variable low 5 000K technology voltage
technologie basse variable tension
weatherproof quartz luminaire halogen DEL
halogène au quartz
luminaire fluorescent
luminaire tungsten
architectural luminaire DHI
hazardous location
emplacements dangereux
industriel 50 000 h
industrial IRC 80+
commercial
emergency luminaire incandescent
1.5 PT STROKE urgence MR16
NO FILL
ICS PAR18
When creating the icon, use a PAR36 1.5 pt stokepremium TM21 IK08 -40ºC PAR38 PAR20 PAR30s
and always round the corners.
When the icon is approved, outline the stroke.
halogène au quartz
luminaire tungsten
grade
qualité GU10 supérieure
architectural
hazardous location
emplacements dangereux
industriel
-40ºC
IK08
premium grade
qualité supérieure
In case, the icons variable technologie lowalmost every quartz are basse technology voltage
variable tension
halogen
industrial
commercial
emergency
empty (not filled with colour).
REMEMBER TO urgence
ICS
TM21
Name the artboard in consideration of what the icon refers to.
variable technologie Create in blue, technology the icon variable
grey and white.
entreprise québécoise
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CALL-OUTS
LIGHT DIRECTION
Louver lens Opal lens Clear lens COLOUR TEMPERATURE CHARTS
.25 pt stroke thickness (80% black)
Stroke ends with a small square
46
Adobe Garamond Pro italic 10 pt
BRANDING GUIDE
5000K
3000K 3500K 4000K
0.022 in x 0.022 in
HOUSING COLOURS White
SIZE CHARTS INDIVIDUAL
CONTINUOUS
Silver
2 FT
UP TO 100 FT
Polished Chrome
3 FT
Brushed Rose Gold
4 FT
Black
Polished Black
Brushed Bronze Bronze
8 FT
Bronze On Demand Clear
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PHOTO TREATMENTS
48
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APPLICATION PICTURES
Fully coloured images
No abstract concepts
No recognizeable people, but allowable
Clear environments
in the background if no other option
is available or when required
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PRODUCT PICTURES
50
Fixtures on clear background (white / black / grey)
Use drop shadows on images sparingly (see page 46)
Close cropped shots emphasising product detail
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DROP SHADOWS Drop shadows on fixtures and fonts should be used very sparingly (almost in last resort) and only in situations when requiring an image or type to stand out from the background it is laid on (especially if it has a light or white background). Avoid putting text on busy backgrounds by either finding an image with which your design functions, or adding darkness to the picture where your type is.
52
BLACK DROP SHADOW
WHITE DROP SHADOW
Opacity 25%
Opacity 100%
Distance 0.0424 in
Distance 0.02 in
Offset 0.03 in
Offset 0.0141 in
Size 0.0625 in
Size 0.035 in
Spread 0%
Spread 0%
Noise 0%
Noise 0%
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.5PT NO MAXIMUM SIZE FOR THE STROKE IT JUST NEEDS TO BE LEGIBLE AND LOGICAL WITH THE OTHER LIKNE ARTS NO MAXIMUM SIZE FOR THE STROKE IT JUST NEEDS TO BE LEGIBLE AND LOGICAL MAXIMUM WITH THE OTHERNO LIKNE ARTS SIZE FOR THE STROKE IT JUST NEEDS TO BE LEGIBLE AND LOGICAL WITH THE OTHER LIKNE ARTS
54
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.25PT
.25PT MINIMUM SIZE FOR THE STROKE
.5PT
.25PT .5PT
.25PT .25PT
MINIMUM SIZE FOR THE STROKE .25PT
MINIMUM SIZE FO
LINE ARTS
Stoke size of .25 pt minimum
Grey 80%
If line art becomes too complex when shrunk,
simplifying it will be necessary
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GRID
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This 12 column grid allows for great flexibility and minimum constraint, but it is advised that text widths and colour blocks adhere to a reasonably consistency throughout the layout.
MARGINS
COLUMNS
ROWS
Top and bottom 1.625 in
12 columns
12 rows
Inside and outside 0.8125 in
Gutter 0.1667 in
Gutter 0.1667 in
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LITERATURE COVER TREATMENTS
ARCHITECTURAL COVER
58
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ARCHITECTURAL CATEGORY
OTHER CATEGORIES
Title is placed in a dark grey box and contains the fixture’s
Title is placed in a Stanpro blue box and contains the
category icon. Close-up of fixture(s) featured that extend
fixture’s category icon. An application shot featured
to the back cover.
extends to the back cover.
COMMERCIAL COVER
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TITLE & SUBTITLE STYLES
KEY POINTS
Helvetica Neue 77 Bold Condensed
Uppercase
Subtitles to be no greater than 75% of titles
Brochures
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BROCHURE
PAMPHLET
Title: 46 pt, leading: 43 pt
Title: 33 pt, leading: 30 pt
Subtitle: 33 pt, leading: 36 pt
Subtitle: 11 pt, leading: 16 pt
MINI-CATALOGUE
LEAFLET
Title: 33 pt, leading: 34 pt
Title: 26 pt, leading: 25 pt
Subtitle: 16 pt, leading: 20 pt
Subtitle: 19 pt, leading: 20 pt
Mini-catalogue
Pamphlet
Leaflet
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INTRODUCTORY PAGE TREATMENTS
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Introductory pages 2 through 5 are ideal for
Please note how the image migrates
large images setting the tone and subject
across the spread
matter of the brochure
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Page number
Heading Indexing Subindexing
64
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TABLE OF CONTENTS FORMAT
HEADING
INDEXING
Helvetica Neue
Helvetica Neue
77 Bold
77 Bold
Upper case
Upper case
33 pt
9 pt
Leading 12 pt
Leading 10 pt
SUBINDEXING
PAGE NUMBER
Helvetica Neue
Adobe Garamond
57 Regular
Bold Italic
Regular case
8 pt
10 pt
Leading 10 pt
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SPECIFICATION CHARTS & GRAPHS
Layout and font selections as per examples below
OVERVIEW LUMENS
5200 lm -7900 lm
WATTAGE
40W - 60W
LM/W
130 lm/W
VOLTAGE
120-277V, 347V
COLOUR TEMPERATURE
40K, 50K
CRI
80+
AMBIENT TEMPERATURE
-20°C to +35°C
CONSTRUCTION
Polycarbonate housing/lens clips and stainless steel mounting hardware
MOUNTING
Surface, suspended
Please refer to the catalogue page for more details
20 YEAR LIFECYCLE COST $350,000.00
ENERGY $300,000.00
MAINTENANCE
$250,000.00 $200,000.00 $150,000.00 $100,000.00 $50,000.00 $0.00
EXISTING
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LED
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FOOTERS
BROCHURE FOOTER
Page name Divider Page number
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MINI-CATALOGUE FOOTER
Latest revision date Product name
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HX6-L bottom view
DECO SUSPENDED LED Approvals:
CSA Certified to C22.2 #250 Suitable for damp locations
yr
warranty
Description Family of decorative suspended LED luminaires for general illumination in medium to high ceiling applications such as offices malls and retail spaces where long life and energy efficient LED operation is desirable.
Mounting AnD cAbLe Junction box with hook is standard. A 4ft. white power cable is installed on the luminaire.
CATALOGUE PAGES
speciFicAtions LeD source: Efficient Chip-on-Board (CoB) Technology with an 80+ CRI, neutral white colour respecting a 3-step MacAdam Ellipse. optics: Incorporated silicone lens optics offering a superior light distribution. High Bay type light beam with a viewing angle up to 75° and an efficiency of 93%. thermal management: Discrete heat sinks provide optimal thermal management, extended longevity and superior performance of the fixture.
DiMensions
s1 and s2
s3
6.5"
s4-s5-s6 6.5" 6.5"
6.5" 2.0"
2.6"
2.0"
8.5"
2.6"2.6" 2.0" 2.0"
10.0"
21.6"
10.0" 10.0"
23.1
11.1"
Housing Extruded and anodized aluminum housing.
2.6"
24.3" 24.35"
11.1"
16.1"
12.3" 12.31"
16.1"
16.1" 16.1"
reFLector The prismatic frosted UV-stabilized 16" reflector is a practical and aesthetic solution for public areas. The acrylic reflector produces a soft, diffused glow to put the right light in the area.
ORDERING GUIDE
LuMen AnD speciFicAtion cHArt specifications 30Kexample below general Order and layout as per LED package
s1 s2 s3 s4 s5 s6
Fonts:
Wattage
Lumens
lm/w
35K Wattage
Lumens
36.5 3562 98 36.5 3672 5998Neue 77 105Bold 9.5 57 Nomenclature:57 Helvetica pt upper 6183 case 84 7707 92 84 7945 Helvetica Neue 6.3 pt lower 127 77 Bold 13,321 105 case 127 13,733 179 17,073 95 179 17,585 Helvetica Neue 57 Condensed 6.3 pt lower case 205 23,319 114 205 24,019
40K
Ambient temperature
lm/w
Wattage
Lumens
lm/w
°C
101 108 95 108 98 117
36.5 57 84 127 179 205
3786 6375 8191 14,145 18,113 24,739
104 112 97 111 101 121
-20°C to +25°C -40°C to +25°C -40°C to +25°C -40°C to +40°C -40°C to +30°C -40°C to +35°C
orDering guiDe
HX6
L
Series
Lamp type
LED package
Voltage
Colour temperature
Options
HX6
L - LED
s1 s2 s3 s4 s5 s6
W - 120-277V H - 347V
27K - 2700K 30K - 3000K 35K - 3500K 40K - 4000K
Ac - Aviation suspension cable (6 ft) cc - Coiled power cord (277V max) u347 - Male 347V twist-lock plug pM-075 - Pendant mount 3/4" NPT DiM1 - 0-10V external dimming wires ready to connect cLr - Clear reflector o* - Acrylic conical drop lens L* - Flat acrylic lens FL* -Flat acrylic frosted lens e* - Flat glass clear lens Fg* - Flat glass frosted lens Fo* - Acrylic drop prismatic frosted lens Hcri - High CRI 90+ L6 - 6' cable length (white) L10 - 10' cable length (white)
Refer to lumen and specification chart
* Not available for S4,S5 and S6.
2233 Rue de l’Aviation, Dorval, QC H9P 2X6 514.739.9984, 1.866.280.2332 • 1.866.265.8801 • www.stanprols.com
70
BRANDING GUIDE
QUICK SHIP ORDERING GUIDE
Order and layout as per example below
Fonts: Nomenclature: Helvetica Neue 67 Medium 9 pt upper case Helvetica Neue 67 Medium 9 pt upper case Helvetica Neue 47 Light Condensed 9 pt lower case Helvetica Neue 47 Light Condensed 7 pt lower case
QUICK SHIP ORDERING GUIDE Part number CRK-5-30-1 CRK-5-40-1 CRK-7-30-1 CRK-7-40-1 CRK-9-30-1 CRK-9-40-1 CRK-12-30-1 CRK-12-40-1
Size 5" 5" 7" 7" 9" 9" 12" 12"
Lumens 400lm 400lm 1000lm 1000lm 1500lm 1500lm 2000lm 2000lm
Wattage 6W 6W 12W 12W 18W 18W 24W 24W
Voltage 120V 120V 120V 120V 120V 120V 120V 120V
Colour temperature 3000K 4000K 3000K 4000K 3000K 4000K 3000K 4000K
* QUICK SHIP: Product availability is subject to change without notice. Please contact your Stanpro customer service representative to confirm inventory levels at time of order.
BRANDING GUIDE
71
72
BRANDING GUIDE
1117
80°
2233
70°
3350
60°
4467 5583
90-120 0-90 90-180 0-180
260.4 8336.2 273.3 8609.5
9
1
50°
6700
VA: 0° - 0° H
- Max Cd: 10° H
10°
20° 30° - 90° H
40°
pHOtOMEtRIC Data FLG-LS1-W/40K • 8609 lm
FLG-LS2-W/40K • 10,934 lm Zonal lumen summary Polar candela distribution
Polar candela distribution 180° 170° 160°
6700
150°
140° 130°
5583 4467
120°
3350 110°
2233 1117
100°
CD: 0
90°
1117
80°
2233
70°
3350
PHOTOMETRICS
60°
4467 5583
50°
6700
VA: 0° - 0° H
- Max Cd: 10° H
10°
20° 30° - 90° H
Zone 7200
Lumens
180° 170° 160°
0-306000 0-404800 0-603600 2400 60-90 1200 70-100 CD: 0 90-120 1200 0-902400 90-180 3600 0-180 4800
733.1 1567.7 4332.3 4003.9 2490.6 260.4 8336.2 273.3 8609.5
8.5% 18.2% 50.3% 46.5% 28.9% 3% 96.8% 3.2% 100%
Illuminance at a dista Zonal lumen summary 150°
%140°Fixture 130° 8.5% 18.2% 120° 50.3% 110° 46.5% 100° 28.9% 90° 3% 80° 96.8% 70° 3.2% 60° 100%
6000
Zone
0-308.3' 16.7' 0-40 25.0' 0-60 33.3' 60-90 41.7' 70-100 50.0' 90-120 0-90 90-180 0-180
FLG-L
Lumens Center beam fc 4479.2 2.41 fc 0.60 fc 7039.4 0.27 fc 10 535.9 0.15 fc 373.0 0.10 fc 24.9 0.07 fc2.5 Vert. spread: 10 908.9 Horiz. spread:
23.1 10 932.0
La
6 9
65.2 9 81.3
1
50°
7200
40°
Lamp %
VA: 0° - 0° H
- Max Cd: 10° H
10°
20° 30° - 90° H
40°
pHOtOMEtRIC Data
Should be retraced as per
• 8609 lm FLG-LS1-W/40K our latest catalogue
180° 170° 160°
150°
140° 130°
5583 4467
120°
3350 110°
2233 1117
100°
CD: 0
90°
1117
80°
2233
70°
3350
60°
4467 5583
50°
6700
VA: 0° - 0° H
- Max Cd: 10° H
10°
20° 30° - 90° H
Lumens
180° 170° 160°
0-306000 0-404800 0-603600 2400 60-90 1200 70-100 CD: 0 90-120 1200 0-902400 90-180 3600 0-180 4800
733.1 1567.7 4332.3 4003.9 2490.6 260.4 8336.2 273.3 8609.5
8.5% 18.2% 50.3% 46.5% 28.9% 3% 96.8% 3.2% 100%
Lamp %
10°
Zone 7200
140°
Lumens
Lamp %
180° 170° 160°
6000 41% 0-404800 7039.4 64.4% 0-603600 10 535.9 96.4% 110° Order and layout as per example below 3.4% 2400 60-90 373.0 100° 1200 70-100 24.9 0.2% 90° CD: 0 Fonts: 90-120 2.5 0% 80° 1200 0-902400 10 908.9 99.8% 70° Nomenclature: Helvetica Neue 77 Bold 9.5 pt 90-180 23.1 0.2% 3600 60° 0-180 10 932.0 100% 4800
2400 1200
CD: 0
1200 2400 3600
Helvetica Neue 67 Medium 7 pt lower case
4800 6000
50°
7200 - Max Cd: 10° H
VA: 0° - 0° H
10°
20° 30° - 90° H
0.27 fc180° 0.15 fc 0.10 fc 0.07 fc
170° 160°
150°
140° 130° 120° 110°
Vert. spread: Horiz. spread:
CD: 0
Illuminance at a dista Zonal lumen summary 150°
41% 64.4% 96.4% 3.4% 0.2% 0% 65.2° 99.8% 81.3° 0.2% 100%
%140°Fixture Beam width Zone 130° 41% 10.6' 21.3' 64.4% 120° 32.0' 96.4% 110° 42.6' 3.4% 100° 53.3' 0.2% 90° 63.9' 0% 80° 99.8% 70° 0.2% 60° 100%
6000
14.2' 0-308.3' 28.7' 16.7' 0-40 42.9' 25.0' 0-60 57.2' 33.3' 60-90 71.6' 41.7' 70-100 85.8' 50.0'
90-120 0-90 90-180 0-180
65.2° 81.3°
100° 90°
1200
80°
2400
70°
3600
60°
4800 6000
3051.3
Vert. spread: 15 188.4 Horiz. spread:
3096.6 18 285.1
VA: 0°
10°
20°
30°
10°
20°
30°
- 90° H
Illuminance at a distance Zonal lumen summary 150°
%140°Fixture
Illuminance at a dista
All products are subject to change be discontinued anyCenter time beam without Zone Lumens Lamp % or may % Fixture Center beam fc Beam width fc noti
130° 41% 79.0 fc 0-308.3' 1259.3 6.9% Page 4/4 16.7' 19.5 fc 64.4% 0-40 2684.7 14.7% 120° FLG-L • Rev. 21/11/2017 25.0' 8.71 fc 96.4% 0-60 6986.3 38.2% 110° 33.3' 4.91 fc 3.4% 60-90 8202.1 44.9% 100° 41.7' 3.13 fc 0.2% 70-100 6935.6 37.9% 90° 50.0' 2.18 fc 0% 90-120 3051.3 16.7% 80° Vert. spread: 75.8° 99.8% 0-90 15 188.4 83.1% Horiz. spread: 85.7° upper case 70° 0.2% 90-180 3096.6 16.9% 60° 100% 0-180 18 285.1 100%
12.9' 6.9% 26.0' 14.7% 38.9' 38.2% 51.8' 44.9% 64.9' 37.9% 77.8' 16.7% 83.1% 16.9% 100%
15.4' 8.3' 31.0' 16.7' 46.4' 25.0' 61.8' 33.3' 77.4' 41.7' 92.8' 50.0'
2.91 fc 0.72 fc 514.739.9984, 1. 0.32 fc 0.18 fc 0.12 fc 0.08 fc Vert. spread: Horiz. spread:
10°
20°
30°
40°
- 90° H
Beam width 10.6' 14.2' 28.7' Zonal 21.3' lumen summary Illuminance at a distance 32.0' 42.9' All products are subject Lamp to change be discontinued anyCenter time beam without Zone Lumens % or may % Fixture fc notice. 42.6' 57.2' 0-30 1259.3 6.9% 6.9% 8.3' 2.91 fc Page 4/4 71.6' 16.7' 0.72 fc 0-40 53.3' 2684.7 14.7% 14.7% 514.739.9984, 1.866.280.2332 25.0' 0.32 fc 0-60FLG-L 6986.3 38.2% 38.2% 63.9'• Rev. 21/11/2017 85.8' 33.3' 0.18 fc 60-90 8202.1 44.9% 44.9% 41.7' 0.12 fc 70-100 6935.6 37.9% 37.9% 50.0' 0.08 fc 90-120 3051.3 16.7% 16.7% Vert. spread: 90.8° 0-90 15 188.4 83.1% 83.1% Horiz. spread: 84.5° 90-180 3096.6 16.9% 16.9% 0-180 18 285.1 100% 100%
Beam width 14.2' 16.7' 2233 l’Aviation, Dorval, QC H9P 2X6 28.6'rue de33.6' • 42.8' 1.866.265.8801 • www.stanprols.com 50.2' 57.0' 71.4' 85.6'
66.9' 83.8' 100.5'
40°
All products are subject to change or may be discontinued any time without notice.
FLG-L • Rev. 21/11/2017
1 3 4 3 1 75.8 8 85.7 1 1
40°
- 90° H
Page 4/4
La
50° VA: 0°
50°
7200 - 0° H
Lumens Center beam fc 1259.3 79.0 fc 19.5 fc 2684.7 8.71 fc 6986.3 4.91 fc 8202.1 3.13 fc 6935.6 2.18 fc
50° VA: 0°
- 0° H
16.7' 0.60 fc Polar candela distribution
1200
23.1 10 932.0
- 0° H
6000 7200
40°
Center beam fc
2400
2.5
Vert. spread: 10 908.9 Horiz. spread:
Lamp %
180° 170° 160°
Helvetica Neue 47 Light Condensed 7 pt lower case
FLG-LS3-W/40K 8.3' 2.41 fc• 18,283 lm 25.0' 7200 33.3' 6000 41.7' 4800 3600 50.0'
6000 0-308.3' 4800 16.7' 0-40 3600 25.0' 0-60 2400 33.3' 60-90 1200 41.7' 70-100 CD: 0 50.0' 90-120 1200 0-902400 90-180 3600 0-180 4800
Lumens Center beam fc 4479.2 2.41 fc 0.60 fc 7039.4 0.27 fc 10 535.9 0.15 fc 373.0 0.10 fc 24.9 0.07 fc
7200
40°
Zonal lumen summary Polar candela distribution 150°
Zone 7200
FLG-LS3-W/40K • 18,283 lm
120°
3600
130° 8.5% 18.2% 120° 50.3% 110° 46.5% 100° 28.9% 90° 3% 80° 96.8% 70° 3.2% 60° 100%
20° 30° - 90° H
130°
4800
%140°Fixture
50° VA: 0° - 0° H
0-30CHART 4479.2 ILLUMINANCE AT A DISTANCE
6000
Illuminance at adistribution distance Zonal lumen summary Polar candela 150°
6000
- Max Cd: 10° H
Polar candela distribution 180° 170° 160°
Zone 7200
7200
40°
FLG-LS2-W/40K • 10,934 lm
7200
FLG-LS3-W/40K • 18,283 lm
Zonal lumen summary Polar candela distribution
Polar candela distribution 6700
pagesFLG-LS2-W/40K • 10,934 lm
BRANDING 2233 rue de l’Aviation, Dorval, QC H9P 2X6 514.739.9984, 1.866.280.2332 • 1.866.265.8801 • www.stanprols.com
GUIDE
73
90.8 84.5
CATALOGUE SPECIFICATION CHARTS
Order and layout as per example below
Fonts: Helvetica Neue 77 Bold 6.3 pt lower case Helvetica Neue 57 Condensed 6.3 pt lower case
74
BRANDING GUIDE
L3PNL L3PNL LUMEN LUMEN AND AND SPECIFICATION SPECIFICATION CHART CHART
Package Package
Input voltage Size Input voltage Size (V) (V)
LED LED current current (mA) (mA)
General specifications General specifications System System power Lumens power Lumens (W) (W)
Lumen maintenance Lumen maintenance LM/W LM/W
CCT CCT
CRI CRI
PF PF
TDH TDH
Reported Calculated LM80 @ Reported Calculated LM80 @ L70 TM21 @ 55ยบC (Hrs) L70 TM21 @ 55ยบC (Hrs)
120-277V 120-277V L3PNL-1LS2-W/30K L3PNL-1LS2-W/30K L3PNL-1LS2-W/35K L3PNL-1LS2-W/35K L3PNL-1LS2-W/40K L3PNL-1LS2-W/40K L3PNL-1LS2-W/50K L3PNL-1LS2-W/50K L3PNL-2LS2-W/30K L3PNL-2LS2-W/30K L3PNL-2LS2-W/35K L3PNL-2LS2-W/35K L3PNL-2LS2-W/40K L3PNL-2LS2-W/40K L3PNL-2LS2-W/50K L3PNL-2LS2-W/50K L3PNL-4LS0-W/40K L3PNL-4LS0-W/40K L3PNL-4LS1-W/30K L3PNL-4LS1-W/30K L3PNL-4LS1-W/35K L3PNL-4LS1-W/35K L3PNL-4LS1-W/40K L3PNL-4LS1-W/40K L3PNL-4LS1-W/50K L3PNL-4LS1-W/50K
1x4 1x4 1x4 1x4 1x4 1x4 1x4 1x4 2x2 2x2 2x2 2x2 2x2 2x2 2x2 2x2 2x4 2x4 2x4 2x4 2x4 2x4 2x4 2x4 2x4 2x4
120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V 120-277V
451-219mA 451-219mA 451-219mA 451-219mA 451-219mA 451-219mA 451-219mA 451-219mA 430-210mA 430-210mA 430-210mA 430-210mA 430-210mA 430-210mA 430-210mA 430-210mA 450-160mA 450-160mA 576-274mA 576-274mA 576-274mA 576-274mA 576-274mA 576-274mA 576-274mA 576-274mA
45.27W 45.27W 45W 45W 45W 45W 45W 45W 45.18W 45.18W 45W 45W 45W 45W 45W 45W 40W 40W 61.33W 61.33W 60W 60W 60W 60W 60W 60W
5032.1 5032.1 4950 4950 5175 5175 5175 5175 4899.3 4899.3 4950 4950 5175 5175 5175 5175 4600lm 4600lm 6446 6446 6300 6300 6600 6600 6600 6600
111.16 lm/W 111.16 lm/W 110 lm/W 110 lm/W 115 lm/W 115 lm/W 115 lm/W 115 lm/W 108.44 lm/W 108.44 lm/W 110 lm/W 110 lm/W 115 lm/W 115 lm/W 115 lm/W 115 lm/W 115lm/W 115lm/W 105.1 lm/W 105.1 lm/W 105 lm/W 105 lm/W 110 lm/W 110 lm/W 110 lm/W 110 lm/W
2987K 2987K 3500K 3500K 4000K 4000K 5000K 5000K 2912K 2912K 3500K 3500K 4000K 4000K 5000K 5000K 4000K 4000K 3035K 3035K 3500K 3500K 4000K 4000K 5000K 5000K
83.2 83.2 83.2 83.2 83.2 83.2 82.8 82.8 81.7 81.7 81.7 81.7 81.7 81.7 82.7 82.7 84.8 84.8 83.8 83.8 83.8 83.8 83.8 83.8 83.7 83.7
0.9011 (90.11%) 0.9011 (90.11%) 0.9 (90%) 0.9 (90%) 0.9 (90%) 0.9 (90%) 0.9 (90%) 0.9 (90%) 0.9166 (91.66%) 0.9166 (91.66%) 0.9366 (93.66%) 0.9366 (93.66%) 0.9366 (93.66%) 0.9366 (93.66%) 0.9353 (93.53%) 0.9353 (93.53%) 0.9413 (94.13%) 0.9413 (94.13%) 0.9026 (90.26%) 0.9026 (90.26%) 0.9026 (90.26%) 0.9026 (90.26%) 0.9026 (90.26%) 0.9026 (90.26%) 0.9011 (90.11%) 0.9011 (90.11%)
21.25% 21.25% 21.25% 21.25% 21.25% 21.25% 20.92% 20.92% 20.56% 20.56% 20.56% 20.56% 20.56% 20.56% 20.02% 20.02% 14.49% 14.49% 18.62% 18.62% 18.62% 18.62% 18.62% 18.62% 18.70% 18.70%
>60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000 >60,000
120-347V 120-347V L3PNL-1LS2-Q/30K L3PNL-1LS2-Q/30K L3PNL-1LS2-Q/35K L3PNL-1LS2-Q/35K L3PNL-1LS2-Q/40K L3PNL-1LS2-Q/40K L3PNL-1LS2-Q/50K L3PNL-1LS2-Q/50K L3PNL-2LS2-Q/30K L3PNL-2LS2-Q/30K L3PNL-2LS2-Q/35K L3PNL-2LS2-Q/35K L3PNL-2LS2-Q/40K L3PNL-2LS2-Q/40K L3PNL-2LS2-Q/50K L3PNL-2LS2-Q/50K L3PNL-4LS1-Q/30K
1x4 1x4 1x4 1x4 1x4 1x4 1x4 1x4 2x2 2x2 2x2 2x2 2x2 2x2 2x2 2x2 2x4
120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V 120-347V
988-990mA 988-990mA 988-990mA 988-990mA 988-990mA 988-990mA 988-990mA 988-990mA 982-985mA 982-985mA 982-985mA 982-985mA 982-985mA 982-985mA 982-985mA 982-985mA 1497-1504mA
40.63W 40.63W 40W 40W 40W 40W 40W 40W 38.46W 38.46W 40W 40W 40W 40W 40W 40W 60.78W
4513 4513 4400 4400 4400 4400 4400 4400 4572 4572 4400 4400 4600 4600 4600 4600 6747
111.8 lm/W 111.8 lm/W 110 lm/W 110 lm/W 110 lm/W 110 lm/W 110 lm/W 110 lm/W 118.88 lm/W 118.88 lm/W 110 lm/W 110 lm/W 115 lm/W 115 lm/W 115 lm/W 115 lm/W 111.01 lm/W
3105K 3105K 3500K 3500K 4000K 4000K 5000K 5000K 2981K 2981K 3500K 3500K 4000K 4000K 5000K 5000K 3154K
84 84 84 84 84 84 83.2 83.2 82.9 82.9 82.9 82.9 82.9 82.9 83.9 83.9 84
0.901 (90.1%) 0.901 (90.1%) 0.9 (90%) 0.9 (90%) 0.9 (90%) 0.9 (90%) 0.9 (90%) 0.9 (90%) 0.9166 (91.66%) 0.9166 (91.66%) 0.9366 (93.66%) 0.9366 (93.66%) 0.9366 (93.66%) 0.9366 (93.66%) 0.9353 (93.53%) 0.9353 (93.53%) 0.8997 (89.97%)
17.23% 17.23% 17.23% 17.23% 17.23% 17.23% 18.62% 18.62% 18.03% 18.03% 15.03% 15.03% 15.03% 15.03% 15.11% 15.11% 18.45%
>60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 BRANDING GUIDE >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000 >60,000 110,000
110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000
10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 75 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
76
BRANDING GUIDE
PACKAGING GRAPHICS BILINGUALISM
A language per side
Bilingual on same side when required
PROPORTIONS
Text sizing determined by packaging dimensions
When creating a variety of packaging boxes, all elements should increase
or decrease in size in a proportionnal manner
DESIGN ELEMENTS
Packaging features 4 colour graphics and includes the product name in grey with
a horizontal line on top, fixture type in grey underneath the product name,
specifications, applications, temperature guide and housing colour graphics,
industry standards and certifications, and classification icons
Main packaging area features a Stanpro blue vignette background (electronic
artwork available), with all other graphics presented in white or on a white
background to the left
Important information in white on the cyan band
Keep the balance between the white and blue backgrounds
When different options, such as colour temperatures or fixture colours,
are available, a square checkbox is present on the box
Existing graphic elements should be used when needed
BRANDING GUIDE
77
DISPLAY GRAPHICS All Stanpro displays take their graphical similarities from the packaging (as seen on the previous page).
78
Text sizing determined by display dimensions
Information will vary depending on the display’s application
Blue texture must be included within the graphics
BRANDING GUIDE
BRANDING GUIDE
79