myAlice Program

First implemented in December 2020 to stimulate consumer spending, following the COVID pandemic’s devastating impact on local businesses, the myAlice Discount Voucher Program returned this year with the largest ever pool of funding to be injected into our local economy. The expanded 2022 myAlice program was made possible with $400,000 contributed by the Northern Territory Government, and topped up with a $200,000 contribution by Alice Springs Town Council, for a total initial investment of $600,000. After a total of 79 days and funds fully expended, the program closed on Friday 17 June 2022 with an incredible $4,159,539 returned to our local economy, representing a 6.9 return-on-investment – a clear step up in consumer spending compared with the previous myAlice program (at 6.8 ROI). “The generosity of the Alice Springs community never ceases to impress me,” said Mayor, Matt Paterson. “You have endured ongoing challenges and personal hardships since March 2020, yet over the past two years our community has faced and met those challenges, again and again. For every dollar we put into myAlice, you gave back an extra $6 – that’s outstanding!”.

The 2022 myAlice statistics are as follows:

• Total run-time, 79 days (31 March – 17 June 2022 inclusive) • 142 registered Merchants • 17,611 registered Customers • From $600,000 invested, $4,159,539 was returned to local businesses (ROI 6.9) • Average spend of $52,652 per day

Following quote attributable to Minister for Local Government, Chansey Paech:

“The Territory Labor Government knows businesses in Alice Springs have been doing it tough and the success of this year’s MyAlice voucher scheme is good news.

“The vouchers not only gave shoppers a chance to make savings, they also supported local jobs and were a driving force for sales for local businesses.

“Our Government teamed up with councils across the Territory to support the voucher scheme and it has been a huge hit, especially during the pandemic.”

The 2022 implementation of the myAlice program has, once again, been a great success with significant increases in both local business and customer registrations, as well as a much-needed injection of over $4M back into the Alice Springs economy.

“The results of this year’s myAlice program has highlighted the generosity of spirit of Central Australians,” said Mayor Paterson, “and to everyone who participated, a sincere thank you – you’re simply The Best!”