Panorama www.aliberico.com / October 2011 / Nยบ 23
of Aliberico
New bridges built between Europe and America
ALUCOIL buys 100% of the American manufacturer INTRABOND
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N E W S
ALUCOIL purchases Intrabond and lands onto the North American market ALUCOIL North America Managing Director, Samuel Chastain interviewed ALUCOIL builds its first factory in Brazil
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I N T E R V I E W
Ignacio Martín, Managing Director of ALIBÉRICO FOOD PACKAGING
PRODUCT
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larcore® A2, first order, in Austria larson® quality homologation in Romania
NATIONAL PROJECTS
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Clemente González Soler, Chairman & CEO.
VISIÓN 5
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he ALIBERICO Group has exported to over 45 countries for years and in 2011, 50% of its sales came from outside the Spanish market. However, we believe that this international expansion effort is still not enough.
larson®, with Twins 28, in Benidorm PERCASA, sportive, industrial and residential termolac® gives color to outstanding buildings
INTERNAtIONAL PROJECTS
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In the administrative heart of the European Union Airport in Bucharest larson®, first time in Israel
MARKETING & FAIRS
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New video, website and social media for ALIBERICO On the way to BATIMAt
P E O P L E
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New members in the Group
ASSOCIATIONS
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ADEFAM VIII Assembly Clemente González Soler, as vice president of the AEGAMA
P R E S S T E L E V I S I O N
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EDITION: Department of Corporate Development C/ Orense 16, 5th Floor 28020 Madrid Telf: 91.417.69.07 www.aliberico.com
Our analysis of markets and economic trends indicates that we should increase our industrial presence in other countries and continents as a way to continue growing and strengthening our competitiveness in the global scenario that is coming ahead. With an eye toward this goal, ALIBERICO has designed the Vision 5 Plan, which aims to quadruple the size of the Group between 2011 and 2015. This is an ambitious but realistic plan that has been developed in detail for each of the business areas and companies of the Group. The Vision 5 Plan is a qualitative advance in the foreign strategy of the Group. It involves continuing to invest in technological innovation and talent as competitive factors, but also to choose to establish plants in markets with high growth potential. The first results of the Plan are already a reality for ALUCOIL. As reported inside, the company has just closed the purchase of the American aluminum composite panel manufacturer Intrabond and only a few months ago, ALUCOIL DO BRASIL was created to meet the needs of the Latin American market. After North Africa, the Americas are our next international goal. Manufacturing and selling in dollars as well as having some of our industrial activities on this continent will give us access to new business opportunities and give us greater flexibility in international operations. These factors together with the incorporation of renowned professionals into these new businesses, backed by the knowledge and experience that our team provides from factories in Spain, ensures our future success. The ALIBERICO GROUP international expansion plan has taken off and there is no looking back. First it was Africa, now the Americas, and soon other new markets in other continents.
NEWS
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ALUCOIL enters the American market with the purchase of 100% of INTRABOND The company aims to obtain over 15% of North American market in the next two years
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LUCOIL has purchased 100% of the company Intrabond, one of the four U.S. manufacturers of aluminum composite panels and will begin operating in that market under the name of ALUCOIL NORTH AMERICA. The purchase transaction has been closed by ALUCOIL with U.S. group Intraco, owner to date of 100% of Intrabond, dedicated to the distribution of glass for the automotive and construction industries and the marketing of vehicles and accessories. Intraco is present in the U.S. and Middle East, with bases in Michigan and Dubai, respectively. Leading Intrabond as general manager will be Samuel Chastain, 42 year old industrial engineer, signed by ALUCOIL last August and so far the director of worldwide marketing for one of the large multinationals in this sector. The new Chairman and CEO will be Clemente Gonz叩lez Soler, President of the ALIBERICO GROUP and ALUCOIL. Intrabond has a modern factory, installed in 2009, with two production lines for aluminum composite panels, in Manning, South Carolina, near the port of Charleston, where it will channel imports of raw materials and exports to Canada, Mexico, Central America and the Caribbean as well as supplying the U.S. domestic market. The new ALUCOIL acquisition is part of the aggressive internationalization strategy of the company, which began with the opening of ALUCOIL MAROC in November 2010 in Casablanca and which has continued with the establishment of ALUCOIL DO BRASIL. Currently, the company is undertaking the construction of a new composite panel factory in Sao Paulo, Brazil. ALUCOIL NORTH AMERICA expects to have more than 15% of the U.S. market in the next two years incorporating new technology for composite panels developed its own know-how at the factory in Miranda de Ebro (Burgos), for more than fifteen years. The new U.S. plant will manufacture standard panels
and will also market some of the specialties such as larcore速, the revolutionary new honeycomb panel, manufactured exclusively by ALUCOIL in Burgos. The panels marketed under the name of Intrabond will switch to the new brands larson速 and Alucoil速, owned by the Group and will be further enhanced through an intense marketing campaign over the next 18 months, with a focus on the most important engineering and architecture studies in the country and companies specialized in metal cladding facades. The acquisition will involve a total investment of 12 million dollars, of which 5 will be invested between 2011 and 2012 and another 7 from 2013.
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NEWS
Spanish aluminum technology for the world
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ince its inception in 1996 in Miranda de Ebro, ALUCOIL has been growing continuously. Over the past fifteen years it has seen five expansions and has gone from having an initial 2,000 square meter (21,400 square feet) warehouse to now having a modern 28,000 square meter (300,000 square feet) factory equipped with advanced technology and high automation manufacturing processes. ALUCOIL currently employs 100 professionals in its entirety, all residents from the town of Miranda de Ebro (Burgos, Spain). The company regularly develops training plans for employees and annually invests around 3% of its revenue in R+D+I, (Research, Development & Innovation).
ALUCOIL bets strongly on its innovation and technological development, and has made its products leaders in each specialty area such as the high quality powder coating termolac® for the protection and decoration of rolled products, and the aluminum composite panels larson®, for the construction industry. Together, ALUCOIL has been able to developed revolutionary products such as the aluminum foam airlite®, the aluminum multilayered mirrors Almirr® for solar concentration and the honeycomb panel larcore®, the only honeycomb panel produced in the world continuously for the sectors of construction, industrial and transport. With the expansion and internationalization plan, it is expected that all ALUCOIL´s proprietary technology will expand across the globe.
NEWS
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“I feel proud to belong to the great team at ALUCOIL” Samuel Chastain, General Manager at ALUCOIL NORTH AMERICA
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r. Samuel Chastain has assumed the responsibility for the day to day management of ALUCOIL NORTH AMERICA. He has spent the past 13 years working in the field of aluminum composite panels in one of the largest global companies in the sector. His latest responsibility was as Marketing Director in that range of products. Chastain, who has spent part of his career in France and Brazil, and speaks English, French, Spanish and Portuguese. Panorama held an interview with him to find out what challenges he faces at the company. What were the main reasons for joining ALUCOIL? From my point of view it is a very exciting and ambitious project for both the North American and broader global market, a big attraction for any professional. Also, I have to admit that I was very impressed by the professional caliber of the people that are part of ALUCOIL and the ALIBERICO GROUP. They are a great team with a degree of commitment and engagement that I am very proud to be a part of going forward. I also have to say that the ALUCOIL product range is wide and truly in the highest quality bracket of the market- a factor that makes any business leader’s dream come true. How do you currently see the North American market? Clearly, the construction sector is not doing well at the moment, but it is also true that the composite panels are increasingly gaining market share versus other building materials and are consistently becoming more of a standard in the nonresidential building sector. This, together with the fact that the company will participate actively in the market for corporate image and design, sets us up for a promising future in a market with much upside potential. Being present in the Uni-
ted States opens the doors to Canada, Mexico, and other areas of the region. What do you think is the hottest new product in the ALUCOIL range? Undoubtedly, larson® is among the top, with its offering in metal, copper, zinc, stainless steel and brass. It must be said that ALUCOIL pioneered the manufacture of these materials in the world and it has become a benchmark for the market. Also, the importance of the new product larcore® must be highlighted, with its application in architecture, transportation and industry, and more specifically in the construction of trains, buses and boats, especially high-speed ferries. It is a product without competition, innovative and a high technology component which is characterized by its lightness and great strength. What market share is forecast for ALUCOIL NORTH AMERICA? We have just bought Intrabond and plan to migrate its corporate image to match that of the Group. In addition, we are planning an ambitious marketing campaign over the next 18 months in the North American market. All this in order to achieve a rapid return on investment and generate cash flow that will allow us to undertake even newer investments. In fact, we have plans to expand the plant and warehouse within the next three years. The result of all these efforts we have forecasted that will evolve into a 15% of the North American market share within the first two years. Will joining ALUCOIL mean changing your life? The main change will be moving my family from Atlanta, Georgia, where we currently live, to a location closer to the ALUCOIL plant located in Manning, South Carolina. We will most certainly relocate to the area between Manning and Charleston.
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NEWS
Fernando Parlange joins ALUCOAT
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ollowing its strategy of continuous improvement in order to remain always at the forefront of its sector both in technology and human resources processes, in early September ALUCOAT incorporated Fernando Parlange San Miguel as head of industrial processes.
ALUCOIL Deutschland is born
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ollowing its expansion plan, ALUCOIL recently opened a new sales office in Germany, located in the town of Radolfzell on the shores of Lake Constance. Thus, ALUCOIL will be able to provide better service to the German and Swiss markets, marketing and selling larson® composite panels for the construction industry, and the revolutionary new honeycomb panel aluminum larcore® for the transportation sector (construction of trucks, buses, trains and high speed ferries) and construction of architectural facades. This new office joins those in existence throughout Europe, expanding the network of information and technical assistance available to ALUCOIL products throughout the continent. Peter Fischer, one of the most experienced professionals in the aluminum and composite panel industry in Germany, has been hired as Director of ALUCOIL Deutschland. The business office address is: ALUCOIL DEUTSCHLAND Fritz-Reichle-Ring 6a, 78315 Radolfzelll.
Fernando Parlange, industrial engineer, mechanical specialist, had been working for another multinational company for 23 years where he has held senior positions in the various factories of the group, always within the area of Production, Quality and Engineering. Fernando Parlange has joined ALUCOAT to ensure continuous improvement in the use of equipment and production processes in order to further raise the level of quality and production efficiency. His contribution will be significant given his extensive experience in implementing continuous improvement systems such as Six Sigma, Lean Manufacturing and process control.
Kanban system at ALIBERICO PACKAGING
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LIBERICO PACKAGING has begun to implement the Kanban system at its factory in Alcalá de Henares within the manipulated linear zone. Considered a Just in Time subsystem, this is an information system that harmoniously controls the production of products needed at the exact quantity and time required in each of the processes taking place inside the factory. Also called a “card system”, it utilizes cards fixed to material containers which are removed when material is consumed to signal the need for replacement of those materials. The cards act as a visual indicator in the production process. The same plant has adopted a Lean Manufacturing system to avoid finished product stock outs.
NEWS
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ALUCOIL builds its first factory in Brazil ALUCOIL DO BRASIL is the fruit of the alliance with the Brazilian industrial company Tekno
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LUCOIL has started construction work on its new factory in Sao Paulo (Brazil), after having established the new company ALUCOIL DO BRASIL. ALUCOIL owns 51% of the company. The other 49% is owned by the Brazilian company Tekno, a company with over 70 years of history trading on the Sao Paulo stock exchange and shareholder, among other multinationals, in the steel giant ArcelorMittal.
Brazil plays a key role in the internationalization project being undertaken by ALUCOIL. The new factory will be the spearhead to provide the local market and other countries of the region with the full range of company products, including the latest technology in the world within the aluminum industry. Not surprisingly, ALUCOIL will become the only producer of this material on the South American continent with a market share reaching 35% in countries like Brazil and Argentina.
ALUCOIL DO BRASIL, chaired by Clemente Gonzรกlez Soler, plans to undertake an early stage of investments of 3.5 million Euros, which could be extended from 2013 to another 7.5 million. The new plant will start operating in February 2012 and will specialize in the manufacture of aluminum composite panels.
The investments in Brazil, the U.S., Morocco, and a planned opportunity in Australia slated for 2013, will provide ALUCOIL with the presence needed to compete in the global market and advance its goal of becoming a significant reference in the global market sector. This accomplishment has contributions from its own technology, a highly trained technical and industrial team and know-how without comparison.
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INTERVIEW
“The key is to form teams that share objectives and wants” Ignacio Martín Maroto, Managing Director of ALIBERICO FOOD PACKAGING is based on humility and effort. “The key is to form teams that share objectives and wants and to apply common sense,” he says. What reasons led you to go for ALIBERICO? I really liked the project and I was motivated by Clemente’s personality. I trusted him completely. I saw the possibility of developing an exciting new project within a company that invests in growing in all directions and facing innovative challenges in the packaging industry. What has caught the attention of ALIBERICO FOOD PACKAGING in these eight months? Its operating style. It is a company unlike any other in which I have previously worked and i have had to learn the world of aluminum. Packaging is an exciting activity that involves more technology and knowledge than people think. Inside any packaging there is research, development and design. In addition, the product demands very high requirements and low prices. Since I started working in this industry, it has constantly been surprising me. Are there plans for the company to grow in client number, geographical presence and range of products? We are working on several lines of action, and one of them is on track to bring our products to new markets. For example, in the medium term, we want to be in North Africa, North America and Northern Europe. With regard to our product strategy, we want to extend our range into new materials like plastic or biodegradable materials. In this sense, our idea is to re-launch the PALCO Bio® line. We believe there is some demand from the market for this type of solution.
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anager at ALIBERICO FOOD PACKAGING for eight months, Mr. Martin is an industrial engineer from the Polytechnic University of Madrid- specializing in Electricity, Automation & Electronics. He has an extensive experience in manufacturing environments and throughout his career has worked for several automotive companies. Five years ago he landed in the packaging industry, specifically in the PET, which is the product used to manufacture plastic bottles. His management style
In what way will the Vision 5 Plan affect the ALIBERICO FOOD PACKAGING projects? This is a long term plan that requires us to be ever more competitive in every way and which will make us tackle new markets and expand our range of packaging solutions but above all will make us understand our customers’ needs better each day. The market demands that we are innovative and creative because, in the end, the packaging is an inseparable part of the product image. Our commitment to value lies in being different from other competitors and offering optimal solutions to our customers. We do not want to be distinguished only by price. In this
INTERVIEW
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“The Vision 5 Plan demands that we are constantly more competitive and that we meet our customers requirements better” position we need help from marketing and communication and in particular our new website which will allow any client or potential customer to approach us for help in designing the best packaging system. How much of the company sales do exports currently make up? Overseas sales now account for 60% of the total and our goal is to gradually increase this share. The fall in domestic consumption forces us to grow outwards to the extent that we cannot rule out that in two or three years we may face the challenge of setting up a factory outside our borders. Can you remember the list of countries that you export to? We export to approximately 15 countries among them, some exotic destinations as far as China. In this country we have been selling coated products for the food industry. Another far off market is Mexico. In Europe, we sell in Italy, Portugal, Germany,
Poland and France. In fact, we are the leading supplier of aluminum cans in France. We are also present in Morocco. In recent months, some changes related to corporate culture and production management have happened. Can you describe them? It is simply putting the customer first, and providing good service at all times. We’ve also shifted to a mentality of “it’s not always about acquiring more assets but rather, increasing the efficiency of the factory”. In this sense, we are introducing a Lean Manufacturing culture in our processes which is based on common sense rules, very simple and methodical. For me, a good professional is one who applies effort, perseverance and common sense in what he does and also does his duty with humility and simplicity. I believe in computer-based systems which set common goals and in which members help each other.
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product
larcore® A2, first order, in Austria
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arcore® A2, the new aluminum honeycomb panel manufactured in a continuous process only by ALUCOIL, has received its first order in Austria consisting of two towers under construction in the city of Vienna whose facades have been subject to a unique solution developed by our client Strabag. The solution is a true innovation in acoustic and thermal insulation, which is solved on the basis of special profiles, glass and honeycomb panel larcore® A2.
ALUCOIL is supplying more than 8,000 square meters of honeycomb panel larcore® A2 spread on the walls of both towers and ceilings in the annex building. Once finalized, they will be the tallest buildings in Austria with a height of over 200 meters. larcore® A2 is a honeycomb panel of large dimensions, extremely flat, strong and fire resistant which has earned it the A2 rating, the highest given to flame retardant products.
Palco® designs its first machine for closing packages
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alco® has completely designed its first machine for closing distribution containers. The tool is designed for take away food service establishments, where the product is served in front of the clients and packaged so that customers can take it away. The machine is characterized by its extreme ease of use and the perfect seal which it provides.
PRODUCT
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ALIBERICO PACKAGING, with Vegafina cigars
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LIBERICO PACKAGING is finalizing the manufacturing plans for the new covers for Vegafina cigar boxes. The cover is already approved by the client homologation requisites and only needs Altadis to set deadlines to begin manufacturing. The new cover for Vegafina cigars, handmade in the Dominican Republic, has special characteristics that guarantee the perfect preservation of this product, considered by purists as a masterpiece in processing.
Conaco signs up for Palco® packaging
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alco® has begun to supply the Conaco chain with packaging created for their centers. Thus, the commercial distribution company joins other major chains already selling these containers designed for the preparation and maintenance of home cooked dishes.
larson® quality certification in Romania
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he aluminum composite panel larson®, of high international recognition, recently won the INCERC approval, the technical approval for construction in Romania, equivalent to the DIT in Spain or the BBA in the UK.
of larson®, among them, mechanical strength, stability, environmental and energy saving which positions this composite panel as one of the leaders in the construction market.
Thus, ALUCOIL continues to increase the number of certificates across different borders, successfully passing all certification requirements thanks to the high performance and technical specifications
INCERC joins the long list of international approvals that larson® posses in countries such as Austria, France, Italy, UK, Spain, Poland, Czech Republic and Ukraine.
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N A T I O N A L projects
Social Security building in Barcelona
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he new headquarters of the Social Security General Treasury, opposite the wall of the Baluard de Drassanes in Barcelona, has resolved its walls with signi速 composite lattice panel lining. Specifically, the material used has been signi 速 303 in Metallic Silver and FR core according to the CTE which allow a significant amount of light and helps to minimize energy expenditure.
High-flying paint
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urcia-San Javier airport was a military airbase remodeled for use as a civilian airport in 1995. Since then, renovations have been added to increase its size both in runways and passenger terminal. EUROCOLOR ALICANTE has created RAL lacquer for the woodwork and profiles of the facade of the new terminal at San Javier Airport (Murcia). The profiles used in this work were from Sch端co. Up to 7 different color ranges were used.
Built by FCC under architects David Baena and Antoni Casamor, the seven-storey building is known for its height and appearance and resembles a large glass box. It is over 6,000 square meters (64,200 square feet), framed structure and with pillars on walls which allows the plants to be crystal clear.
N A T I O N A L projects
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larson®, with Gemelos 28 (Twins 28), in Benidorm
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he flagship project of Gemelos 28 (Twins 28) in Benidorm is finished and among its hallmarks is larson®. Specifically, the facades of these two towers that are destined to become the icon of the city over the next few years have been clad with larson® aluminum composite panels with the LCH1 system according to the DIT 405-R. This specification has become essential to guarantee support against the high wind loads present due to the location and height of the landmark project. Responsible for quality control was the prestigious firm INTEMAC, which included the collaboration of facade expert Emiliano Madrid, responsible for executing the work. Gemelos 28 (Twins 28) is an initiative of Ballester Inmobiliaria, the promoter with increased investment in the Marina Baixa area and comprises two towers of 21 floors each, with 168 homes in total.
Located in a privileged location on the rocks of Punta Llisera, the home owners will have access to the existing natural platforms in the area and the promenade via their panoramic lift. The project has received numerous awards including the FAD Award in the category of city and countryside and an award from the Museum of Architecture and Design in Chicago for “Best New Global Design.” Their sinuous forms, mimicking the waves of the sea, make them unique and give harmony to the area from the west, while naturally integrating the sea, beach and urban environment. At present, it is possible that a project so close to the sea which satisfies the most demanding wishes in quality, design and performance does not exist anywhere on the Mediterranean coast. The complex has been equipped with the latest advances in construction and luxury materials featuring a spa, an outdoor heated pool, a gym, a clubhouse and shops.
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N A T I O N A L projects
PERCASA sportive, industrial and residential
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ERFILADOS CANARIOS keeps moving in all construction areas. It has provided the supply and machining in the cladding of the Francisco Peraza Sports Stadium in La Laguna (Tenerife). The product used was larson® PE PVdF 4 mm Light Gray, Bordeaux and yellow signs 1003 in LCH1 system for an area of 1,400 square meters (15,000 square feet). The installation company was Taller-Cerrajería Edelma, S.L., and the construction company was Acciona. It has also provided the Pepsi bottler, Ahemón, 2,500 square meters (26,750 square feet) of profiled sheet bound for the facades of their stores in Arinaga (Gran Canaria). In Las Palmas de Gran Canaria PERCASA has also been busy advising, supplying and fabricating material for the residential building Las Ramblas Plaza. This project required the installation of 1,500 square meters (16,000 square feet) of larson® PE PVdF 4 mm Metallic Silver finish. Aluvidrio Canarias, S.L. was responsible for the installation while Santana Cazorla, S.A. was responsible for the construction.
Restoration at San Lorenzo beach
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igni® has been the material used on the facade of a restored building in the heart of Gijón, an act that is part of the Rehabilitation Action Plan for the San Lorenzo wall. The project was undertaken by the Faycobe, S.L inside of the project of the cons-
tructor company Esfer, under the direction of architect Enrique Arguelles. The set has been enhanced with thermal and acoustic solar control glass and insulated cupboards to achieve exceptional comfort in the homes.
N A T I O N A L projects
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termolac® gives color to outstanding buildings
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ermolac®, the high-quality powder coating for rolled products has been used in some of the most important recent architectural projects completed in Spain, such as the new El Corte Inglés building in la Castellana street in Madrid. The products used in this case were termolac® 7047 Gloss, and 9770 Chine coating the facade panels of this 22 storey, 103 meter (400 feet) high building. The design came from the architects Pablo Muñoz and Pedro Villalta. The supplier was Messima-Permasteelisa. Another project that has used termolac® has been the headquarters of the Savings Bank of Badajoz, a building 88 meters (290 feet) high, located in the area Valdepasilla (Badajoz). It was designed by the architect Antonio Lamela in collaboration with the Hok British studio. The coating parts with termolac® Tb 7015 were carried out by Estrumaher Carpentry Loma. The ESADE Foundation, specifically the Esade Creapolis park in Sant Cugat (Barcelona) has used termolac® Matt 7022. This is a project by the architect Joan Trias de Bes and Ramon Sarabia and RCR Architects, conducted over an area of 67,500 square meters (723,000 square feet). The work was commissioned by Inox workshops.
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I N T E R N A T I O N A L projects
Eurosia, zinc finish
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urosia the shopping mall in Parma (Italy) is a unique work by Studio Design International (London) made in collaboration with the Italian architect Arch.Matteo Calvi. They have achieved a special effect on the facades by combining two special finishes from two panel references of larson®: larson®
4mm PE PVdF RAL 5000 (2,500 square meters – 26,750 square feet) and larson® 4mm PE Weathered Zinc II (2,600 square meters – 27,820 square feet). In particular, the latter gives the building surface a patina finish that mimics zinc. The distributor in this project was Alpewa and the installer was Isolcop.
At the administrative heart of the European Union
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arson® will have a special place in the distinguished Hotel Thon in Brussels in front of the European parliament buildings. The facility will not open its doors until April 2012, but its privileged location has allowed it to be sold out in advance. This is a great reference for larson®; a unique building designed by Altiplan Architects in the administrative heart of the Belgian capital. The facade has used 5,000 square meters (53,500 square feet) of larson® PE PVdF Metallic Grey installed by Hermans & Co.
I N T E R N A T I O N A L projects
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Biggest Ford Card Dealer in Rome
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ome Ford Carpoint Dealer, the l a r g e s t establishment in Italy for the car manufacturer which has been designed by Studio Vartolo, has covered its walls with larson速 4mm PE PVdF Metallic Silver. A total of 2,000 square meters (21,400 square feet) have been supplied by the dealer Alpewa and installed by Zepi.
Bucharest Airport
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he international airport of Bucharest is the most important in Romania and one of the European airports that has been growing the most for the last years. ALUCOIL has contributed with its products to this growth, providing 5,000 square meters (53,500 square feet) of larson速 FR PVdF RAL Color 9003 and Metallic Silver to coat the front of the new international airport terminal of Otopeni. The installer was Alusystem, a company belonging to constructor Bogart, one of the largest and most important of the country.
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I N T E R N A T I O N A L projects
Alberta House
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his project, which houses 133 properties in the area of London’s Hamlets and Docklands, has been praised by local authorities for proposing a model of sustainable and affordable building. Their facades have used 2,500 square meters
In the European fashion capital
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arson® has clad a residential building in downtown Milan, fashion capital of Europe. It is a tower that uses 7,500 meters (80,250 square feet) larson® 4mm PE PVdF in White RAL 9016 and Sunrise Silver. Our client Zambonini has carried it out and it has been fabricated by our customer Cantori.
(26,750 square feet) of larson® PE Anodic Brushed Glossy. The project is the work of BLDA Architects studio and the installation has been carried out by UK Cladding. The larson® distribution company has been SCL.
I N T E R N A T I O N A L projects
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Also in Holland
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arson® has entered the Dutch market and has done so in the Weert College building project in the town of the same name. The product used was larson® 4mm PE PVdF RAL 703 of which more than 2,000 square meters (21,400 square feet) were used on the exterior of the facade. The ALUCOIL distributor was MCB.
larson® Copper in the United Kingdom
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he smallest project can shine with its own light. This is what happens with this House Hotel in Chesterfield (UK) which has used the strikingly elegant larson® 4mm Copper Metals in natural finish. A touch of magic that prevents it going unnoticed. The client who in this project used 300 square meters (3,210 square feet) of larson® was Sotech Optima.
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I N T E R N A T I O N A L projects
Stabilimento Pratic, Italia
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he project Stabilimento Pratic in Udine (Italy), by the Studio Geza Gri e Zucchi Architetti Associati, has used larson® 4mm PE PVdF Metallic Silver for cladding facades with a total area of 1,000 square meters (10,700 square feet). The larson® distributor for this project has been Alpewa, and the installer, Malisan.
larson®, for the first time in Israel
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he first work with larson® in Israel was in The Hangar Shopping Mall in Haifa for the customer Ipla Projects. The product supplied was larson® FR Metallic Grey in an amount of 1,630 square me-
ters (17,441 square feet). ALUCOIL welcomes this achievement, which involves adding references and markets for a product of exceptional quality such as larson®.
M A R K E T I N G & FA I R S
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New corporate video of the ALIBERICO GROUP
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he production of the new corporate video of the ALIBERICO GROUP is finished and will be released throughout the month of October. The recording of the work was entrusted to a specialized producer who has collected images in the Group’s plants in Alcalá de Henares, Logroño and Linares. The video aims to show a broad view of the ALIBERICO GROUP, sticking to the explanation of their culture, their industrial and technological vocation, and their weight of innovation in the processes and generation of products, not to mention the description of its lines of business and presence in markets. There will be available two versions of the video: a 4-minute version for presentations and fairs, and a 1-minute video for online media such as the new corporate website. Both are available in different languages.
New ALIBERICO website and social networks
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ithin the ALIBERICO GROUP strategy and action plan to further consolidate and conquer new markets, new channels of communication have been developed to suit the current needs and objectives of the Group. Besides launching a new website (www.aliberico.com), new interactive media have been opened where ALIBERICO can maintain a two-way communication with customers, employees and suppliers as well as any online surfer who wants to follow the group. Specifically, ALIBERICO GROUP is present on the following networks: • Facebook: As a fan of the “Aliberico Group” be up to date on the latest developments of the Group. Become a Fan! • Twitter: As a follower of “@GrupoAliberico” receive the latest news published by Aliberico. Follow us! • LinkedIn: Business-level information to foster relationships with professionals and in particular with those in our industry. Check it out!
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M A R K E T I N G & FA I R S
On the way to BATIMAT
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LUCOIL has already designed the stand to be submitted at the next edition of the BATIMAT fair, the great international construction exhibition taking place in Paris. The dates for this year range from November 7th to 12th. ALUCOIL will present its larson® range of products for facades and the new larcore® honeycomb panel designed to build large scale architectural buildings. Visitors will find ALUCOIL in Hall: 3, Aisle, E, Stand: 87.
IDM, CONSTRUMAT award 2011 in Construction
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n IDM project in collaboration with the architects of Juan Herreros, the industrialized property Garoza 10.1 in Muñogalindo (Ávila) has won the Construmat Building award 2011. This was a project carried out in 2010 under a modular housing scheme which allows for extensions and changes and therefore, is always adaptable to the needs and personality of the owners. Units were built on the IDM premises complete with all interior finishes; a circumstance that added to the standardization of dimensions for transport made it possible for the project to be carried out with a very low degree of complexity. The exterior design is totally industrial and it highlights the installation of high points that keep the land on which it is situated intact. This system provides great
advantages in terms of insulation, ventilation and climate performance. The interior consists of a clear floor with a fully functional island kitchen, living room and a bathroom. The stairs giving access to the upper floor lead to the only bedroom in the house. Garoza House hosts facilities of high technical quality, home automation and other custom items like a revolving fireplace. The resulting assembly provides quality control over the execution time, plans for maintenance and expansion options far greater than traditional construction. At all times we have taken into account the principles of sustainable economy and the spirit of environmental conservation and recycling. Once again it has been shown that IDM manufactures modular buildings for the future.
M A R K E T I N G & FA I R S
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ALUCOIL takes part for the first time in the Composites Europe fair
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LUCOIL Deutschland presented itself to the German market at the Composites Europe fair last September held in Stuttgart, Germany. This is one of the most important fairs in Europe within the transportation industry and it detailed the composite panels larson® and signi®, as well as the the flagship product of this year, the honeycomb core composite panel larcore®. The ALUCOIL Deutschland team headed by Peter Fischer and with contributions from Angel Valle has
taken care to detail its presence in this industry forum which it attended for the first time with all the hopes placed on the launch of the new and revolutionary larcore® honeycomb panel . Composites Europe is the most important and innovative exhibition in the composite panels sector. It brings together researchers, developers, manufacturers and users of such materials in the automotive, construction, energy and aerospace sectors.
MADE Expo includes ALUCOIL products
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LUCOIL products traveled to Milan to be presented at the MADE EXPO Fair specializing in architecture and building design, which took place between October 5th and 8th. ALUCOIL attended this event accompanied by Alpewa one of the distributors in Italy of larson® composite panels.
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PEOPLE
New members in the Group
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peers Borja Churruca, Roberto Santamaría, David Alonso, Nuria Fernández, Almudena López, José Illera, Juan Ramón Leal and Miguel Angel Tarraga, as well as their partners.
From the pages of Panorama we want to welcome Inés, Mateo, Julen, Daniel, Naia, Adrián, Izan, Xavi and Carmen. Congratulations to their parents, our
At the time of going to press the latest news is that Marcos, Juan Alfonso and Maria are on their way. Congratulations, then, to their parents, Laura Alonso, Juan Alfonso and Raul Mariscal.
he ALIBERICO GROUP continues to grow, and does so from its base. In the last few months ten new members have joined our organization, which is a huge joy for the great ALIBERICO family and a sign of youth and strength to face the future.
Almet visits ALUCOIL
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group of 14 Almet professionals, the distributor of termolac® in France, visited the ALUCOIL facilities in Miranda de Ebro last September. The delegation of the gala company was formed by professionals from the sales department who had the opportunity to attend a two-day technical seminar on termolac®. This detailed product features and the manufacturing possibilities at the ALUCOIL plant, highlighting the very high performance that the high quality powder coating termolac® offers its customers.
A S S O C I AT I O N S
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ADEFAM VIII Assembly in the presence of the President of the Community of Madrid
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businesses which she stressed combine creativity, innovation, sound management and ongoing training for their members as key factors of competitiveness.
In her speech, the President of the Community of Madrid, Esperanza Aguirre, praised family owned
ADEFAM President, Clemente González Soler praised the policy of the Community of Madrid for getting out of the recession, based on tax cuts and the removal of barriers for entrepreneurship. He said, “This has allowed 60% of all investments in Spain during the last twelve months to be destined for the region of Madrid.” At another point in his speech, he declared that “Spanish society must rearm emotionally with force values, ideas, knowledge, leadership and courage”.
he ADEFAM eighth General Assembly met in Madrid with political and business leaders from the region. At the head was the President of the Community of Madrid , who came accompanied by the newly appointed Minister of Economy and Finance, Percival Manglano. Among those attending the event were Arturo Fernandez, President of CEIM, Fernando Casado, General Director of the Business Council for Competitiveness, Javier Quintana, General Director of the Institute for Family Business and Jose Ignacio Goirigolzarri, former CEO of the BBVA and current President of the Garum Foundation.
IEF – FORUM meeting in Madrid
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he Executive Committee and other members of the Family Forum held a luncheon in Madrid attended by the General Director of the IEF, Javier Quintana, and the coordinator of this area, Jesús Casado. The meeting considered the upcoming activities during the rest of the year, among which the international meeting in Palermo and other events planned were highlighted, including a site visit to the Mango facilities in November. Also, the function of the Forum was explained to the new young IEF members.
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A S S O C I AT I O N S
IX National Family FORUM Meeting
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he IX National Meeting of the Family Forum held in Madrid last June with more than one hundred young people under the auspices of the Youth Forum of the Association for the Development of Family Business in Madrid (ADEFAM). The conference promoted the exchange of ideas and experience on issues related to generational change in family businesses. In this sense, addressing questions such as entrepreneurship, the incorporation of the next generation to
the family business, and liability arising from this challenge. On the eve of the meeting, participants were welcomed in the Senate by the Chairman, Javier Rojo. The next day, the opening was conducted by Arturo Fernandez, President of CEIM. On behalf of ADEFAM, its President, Clemente González Soler, and the President of the Youth Forum, Elena Pérez-Maura opened the ceremony.
Clemente González Soler as vice president of the AEGAMA
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he Association of Galician Entrepeneurs in Madrid (AEGAMA) elected a new president last summer to replace Francisco Cal Pardo, who has held the position for the past ten years. The new AEGAMA president is Julio Lage Gonzalez of Orense, who will be accompanied in its management by Clemente González Soler as vice president and Francisco Moure Bourio as second vice president. Julio Lage is currently the CEO of the Innovation + Spain Foundation and vice president of the executive
committee for the Economic Cooperation Council which includes large companies in Spain, France, Italy and Portugal. Maria Jose Pintor completes the list as secretary, Jose Gabeiras as deputy secretary, Alfonso Esteban as treasurer and Gaspar de Vicente as vice-treasurer. In addition, members shall be José Manuel Campos, Vicente Lage, José Antonio Fernández Ramos, Silvia Catoira, Fernando Rodríguez López, Antón Alonso, Enrique Beotas, José Manuel Pérez Vázquez and Enrique Sánchez.
PRESS
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Let’s talk about exports
n “The Economist” Pepa Montero published a report focused on the export experience of family businesses. It was entitled “The export arena: the family business is launched and will take turns” and included statements from the ALIBERICO president, Clemente González Soler, and from the CEO SAQF, Ines Juste. In answer to the question “How do you export?” the ALIBERICO president says: “First, it takes people with languages and thorough knowledge of the product to be sold; secondly, one must know the market thoroughly to want to export (customers, competition, pricing, quality and services). It is also necessary to establish a network of contacts, agents and distributors. Finally, to comply with what is said, ensuring the export to each market is long-term and not occasional or sporadic”. The article notes that ALIBERICO “is the first Spanish holding of family origin engaged in the manufacture of processed aluminum.”
ALIBERICO lands in the United States
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n Expansion, Sergio Saiz publishes extensive information which echoes the acquisition of the U.S. company Intrabond by ALUCOIL. The newspaper says, “With this acquisition, ALIBERICO is ahead of its strategic plan for international expansion by nearly two years and at once acquires a market share of 5% in America.” The information indicates that “the goal is to reach 20% over the next three years for which the Spanish Group will invest up to twelve million dollars until 2013 to expand the capacity of new facilities.” Saiz reports in his article that ALIBERICO “is the Spanish leader in processed aluminum and exports 60% of its production to over 46 countries on five continents.”
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PRESS
An aluminum giant
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l Correo Gallego” devoted extensive coverage to the acquisition by ALUCOIL in the U.S. The operation was front page news in the edition on October 4th and the subject of an editorial point of view in the opinion space, La Quinta. Already on inside pages, the paper explains the purchase in detail. “Experts say that in times of economic crisis is when you do big business and challenging the current storms, Clemente González Soler, president of the ALIBERICO GROUP is out to conquer the aluminum market in the United States,” writes the newspaper under the editorial heading “Honor Roll”.
PRESS
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ALIBERICO forms an alliance in Brazil with Tekno
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xpansion” devoted extensive information with editorial points including the creation of ALUCOIL DO BRASIL, fruit of the alliance signed with the Brazilian industrial giant Tekno. The article reports that the plant will begin operating in February 2012 and will specialize in producing aluminum composite panels to supply all of South America where ALUCOIL will become the largest producer with a market share close to 35% in countries like Brazil and Argentina. The ALIBERICO Group president, told the reporter, “We have a range of products and proprietary technology that offers a better quality level than exists on the market.” The information is supplemented by a computer graphic that identifies the Group’s presence in the world.
O GLOBO ALUCOIL was noticed in Brazil
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Globo”, one of the most influential newspapers in Brazil, reported the agreement between Tekno and ALUCOIL to make composite panels destined for the civil construction sector in its online edition. The same information is reproduced by other colleagues in the press, such as in online editions “Value” or “American Chronicle”. The news reports that the new company will be called ALUCOIL DO BRASIL and will have an initial capital of R $ 250,000.
Positive Spain
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ith this title, last October 1st Clemente González Soler published an article in “Expansion” where he analyzed Spain’s poor economic situation and proposed “strength, unity and leadership” as an antidote. “The recession has shown that the Keynesian doctrine and ideologically cut answers have not helped. It is not time for ideology; it is time for rigor and efficiency to implement the solutions that our society demands and that means political largesse to reach agreements between the major parties and a commitment to professional staff of technical and higher profile with accredited professional ability, the power to manage budgets and human resources,“ wrote Clemente González Soler.
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PRESS
Diario de Burgos
A reference in the Expansion Project
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lemente González Soler declared to the newspaper Diario de Burgos, in an extensive interview published last October 9th, that the plant of ALUCOIL in Miranda de Ebro will be a reference in the expansion project of the company. “ALUCOIL has a project named Vision 5 Plan that involves to have a total sales of volume by 2015 of 120 million euros. Now we are at 30 million. We will have the factory of Miranda de Ebro, the United states factory, the one we opened just one year ago in Morocco, one in Brazil that will start up in May 2012, and possibly another one in Australia in 2013. We will have four manufacturing plants, and the one in Miranda will focus on special and high-tech products, those with higher added value. This will bring Miranda a big opportunity since it will get all the noble products,” declares Mr. González Soler.
Objective: Quadruple in size
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astilla y León Economics” magazine publishes a double page story about ALIBERICO, which recalls that the company has designed a strategic plan to quadruple its turnover in the next four years, to overcome the 120 million Euros barrier. The publication reports the project for the company’s international expansion with the opening in recent months of ALUCOIL MAROC and ALUCOIL DO BRASIL and the most recent in the United States. It also refers to investment in the Miranda de Ebro plant for the construction of the new larcore® production line which is the company’s entry into new sectors such as manufacturing advanced technology materials for the construction of trains, buses, ferries and architectural facades.
TELEVISION
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Clemente González Soler on “El Círculo”
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l Círculo a primera hora” (The Circle first thing in the morning), one of the Telemadrid star programs, combining interviews and an informal gathering on the gravest current political and economic matters, interviews Clemente González Soler in his dual capacity as President of the Association for the Development of Family Business Madrid (ADEFAM) and entrepreneur. The journalist Ely de Valle asked the president of the ADEFAM for an analysis of the current economic situation
and asked his opinion regarding the reforms the country needs. Clemente González Soler points out the path of family businesses as “closely linked to the country’s economy” and offers a message of realism: “The situation is difficult and the problem is that they have not offered the right solutions.” He proposes an amendment to the Spanish, to forget about hindrances and prejudices of the past: “The workers’ statute is over 30 years old and society today is not much like it was then.”
Vision 5 Plan and internationalization
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n October 4th Castile and Leon Television announced a story about ALUCOIL on the Intrabond purchase. A regional television crew traveled to the company facilities in Miranda de Ebro to take pictures of the factory and collect statements from the manager, Belén Martín. The
ALUCOIL representative explained the operation carried out in the U.S. and framed in the Vision 5 Plan, the ALIBERICO GROUP growth strategy based internationalization. Under this plan, ALUCOIL expects to increase threefold in size over the next five years.