Our passion is reflected in our ability to persuade, inspire and surmount.
Mohamed AL Emadi CEO of AL Emadi Enterprises
Alhazm
A foreword by Mohamed AL Emadi
Through Alhazm we apply a strategic vision and move towards new industries.
In this context AL Emadi Enterprises engages in an ongoing innovation process.
Alhazm will offer customers the ultimate services in fine dining restaurants and exclusive brand boutiques — a unique, luxury experience in Doha.
With our project we set out to accompany Qatar in its openness to the world and to foster its economic growth. It is with pride that we contribute to the development of our country, through a visionary project with high added value and exceptional services.
We are fully committed and have full faith in our ability to be precursors in meeting the evolving needs of customers.
We live in a rapidly changing world. Today’s customers are more demanding because of their different values, lifestyles and outlooks.
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Alhazm - a jewel taking shape.
the Vision Introducing an exclusive project Top boutiques and restaurants. Two distinguishing souls for an outstanding story.
Alhazm embodies a new lifestyle. Designed for connoisseurs in search of excellence, Alhazm will gather together the world’s most valuable brands in a classical architectural setting of contemporary spirit. Alhazm will combine luxury fashion boutiques with the best food experiences. It will be an astonishing social venue where discerning clients can enjoy the European feel in Arabian land.
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Welcome to the ever-growing country.
QATAR DEMOGRAPHICS Total population
TRENDS
2015
2,050,000 /2013
2,260,000
2010
Population growth rate
7.05% /2012
inhab.
1,750,000
2005
820,000
inhab.
inhab.
Source: World Bank
inside Qatar
QATAR GDP GROWTH GDP
($ BILLION)
200 173,32
150
188,81
183,38
208,70
196,60
A bigger, richer, and ambitious society
127,33 115,27 97,80
100
79,71 60,88
50
44,35
YEAR
0 2005
2006
2007
2008
2009
2010
2011
2012
2013 est.
2014
2015
est.
est
Source: International Monetary Fund
The top country to invest in. Charts and future trends.
GDP PURCHASING POWER PARITY PER-CAPITA INCOME $ 88,31 /2010
$ 97,98 /2011
$ 102,21 /2012 Countries ranking GDP (PPP) RANK
COUNTRY
PER-CAPITA intl. dollar units
1 2 3 4 5 6 7 8 9 10
Qatar Luxembourg Singapore Norway Brunei Hong Kong United States United Arab Emirates Switzerland Canada
102,21 79,78 60,41 55,00 54,39 51,49 49,92 49,01 45,42 42,73
Source: International Monetary Fund
ECONOMIC COMPETITIVENESS IN GULF COUNTRIES 2013-2014 ranking
1 2 3 4 5
Qatar
UAE
Saudi Arabia
Qatar is catching speed. Cities are rapidly expanding to welcome new inhabitants and tourists. Qatar’s economy is attracting a growing number of investors and businesses from all over the world. Thanks to remarkable development and cultural projects Qatar’s managerial expertise is establishing itself in a global arena. Qatar MotoGP and tennis Qatar Open, among our biggest events, testify the reliability of our organizations. Trends and analyses prove this boom: a new horizon is opening for Qatar.
Kuwait
Bahrain
Source: World Economic Forum
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A unique collection of world excellences.
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experience the Alhazm
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A gallery where shopping is a journey
in pursuit of authentic elegance.
Luxury High-end boutiques for an emporium of distinction An exclusive tenant mix is the key to our success.
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Only the best: Alhazm will satisfy even the most demanding customers with an ideal selection of international fashion, beauty and luxury good brands. Alhazm is inspired by the latest global trends and will be a space of unequalled richness and variety.
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The best of world flavors, with an Italian touch.
An arena of pure taste.
Fine dining The charming spirit of restaurants and cafés Our speciality is the highest quality, in food and service.
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Home to well-known restaurants and coffee shops, Alhazm will offer a gastronomic experience of a lifetime, in the respect of tradition. A fascinating journey through global cuisines, from fine and leisure dining to gourmet lounges, to a fresh food market — the location and the service enhancing the visitor’s experience. The culinary core of Alhazm will be an original Italian pole: a point of sale with an educational zone dedicated to tasting and the promotion of the sustainable food culture.
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Majestic architecture and passion for details.
Home of classic beauty.
European atmosphere An impressive venue, a noble design
The magic of Old-Country surprises Doha.
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A gem of Europe is risen in Qatar. Thanks to a monumental project, customers will be amazed by the stunning architecture in original Tuscan marble and its exquisite design, which renew the spirit of the classic continental style. Alhazm will be a business and meeting place with a panoramic terrace for shows and events — an inspiring set where every personal story can be lived.
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Wandering in a space of wonder,
delighted by natural comfort.
Gardens Amazing time in a treasure of landscaping
Green is the color of calmness and joy.
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Thanks to its site on a hill, a gentle breeze caresses Alhazm cooling the air all year round. Visitors will enjoy strolling outside pavilions and shaded kiosks, in rich flower gardens with olive trees, water features, and a small amphitheater for the events. A state-of-the-art outdoor ventilation system (more efficient than traditional air conditioning) and a special heat-absorbing paving in Greek white marble will ensure pleasant visits in the external area even during summertime.
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Dedication for beauty meets the Arabian tradition.
The meaning of true hospitality.
Hotel Caring for our guests’ every little wish Well-being is our priority and art.
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Perfect service, a striking view of the Doha skyline, and a special entrance. Guests staying overnight at the Alhazm boutique hotel will enjoy relaxing luxury accommodation with a spa, fitness center, and swimming pool — accessible through a spectacular pyramid of glass.
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The community concept.
What makes us special. A social venue With Alhazm we are creating a place with an identity: a surprising meeting place, where to share valuable experiences and connect across generations, beliefs, cultures. Alhazm is special. Our approach is a truly innovative one: we will offer something new to achieve — rather than a standard shopping mall — a real community space.
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Slow-food culture
The Rooftop Garden
Alhazm Social Kitchen
Events
Alhazm promotes sustainability and food culture at all levels. Activities include: a fresh market area, restaurants, and educational courses on gastronomic traditions.
As part of its environmental project, Alhazm will have an outdoor green area for children. The garden will host workshops on food tradition, healthy and seasonal products, waste and recycling.
A cooking club, where you can learn fine recipes and dine together. The Social Kitchen is conceived for expats and families who want to make new friends and get acquainted with Qataris culture.
Alhazm will stage a rich calendar of activities. Workshops, recreation and entertainment events, conferences. Full of surprises, different activities will give people the chance to do something new on every visit.
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Reflected in the purest stone, the enchanting light of Alhazm leads the most precious journey in luxury. 24
h 5.00 am
ALHAZM
h 7.00 am
h 12.00 pm
h 4.00 pm
h 8.00 pm
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A closer look.
Alhazm in detail.
95,000
sqm Gross Built Area
35,000
sqm Gross Leasable Area
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Restaurants
25
Coffee Shops
50
Retail Shops
24,500 6 46 6 60,000 26
Tons of stone and marble Service Providers Elevators Escalators sqm Car Parking Areas 27
QATAR UNIVERSITY
THE PEARL KATARA
HA
DO
DIPLOMATIC AREA
PY
EX
the Location
QATAR INTERNATIONAL EXHIBITION CENTRE
AL ISTIQLAL ST.
WEST BAY
A strategic site in the lively heart of Doha
AL
JA
M
IA
A
ST
.
QATAR QATAR FOUNDATION CONVENTION CENTRE
DOHA
MATHAF ARAB MUSEUM OF MODERN ART
EXPY
DOHA PORT
TIMING CHART MUSEUM OF ISLAMIC ART AL RAYYAN
QATAR ISLAMIC CULTURAL CENTER
ROAD
SOUQ WAQIF
QATAR NATIONAL MUSEUM
AL MARKHIYA GALLERY
F-
RI
NG
RO
E HA
DO
AD
Y XP
D
OA
AR
W AL
S
DOHA INTERNATIONAL AIRPORT
AI OA
TR
OR
RP
C-RING ROAD
D
D
OA
AR
W
L SA
D-RING ROAD
Museum of Islamic Art / 15 min Qatar National Museum / 15 min Doha International Airport / 30 min Katara / 5 min The Pearl / 10 min Westbay / 5 min Mathaf - Arab Museum of Modern Art / 15 min Qatar Convention Centre / 15 min Qatar Islamic Cultural Center / 15 min Al Markhiya Gallery / 15 min Qatar International Exhibition Centre / 5 min Qatar Foundation / 15 min Qatar University / 10 min Souq Waqif / 15 min Diplomatic Area / 5 min Doha Port / 15 min
In the center of city life. Located in a wealthy Qataris and international neighborhood. A prime position.
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Alhazm addresses distinguished clients with high values
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CULTURAL, ENTERTAINMENT AND TOURISM AREA RESIDENTIAL AREA
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“VILLAS � COMPOUNDS”
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QATARIS 31
HOTEL ENTRANCE
BLOCK 6 Top Fashion Brands Multi Brand Concept Hotel
Alhazm overview
BLOCK 1 Restaurants, Coffee Shops, Food Related Shops BLOCK 2 Alhazm Social Kitchen, Rooftop Garden, Restaurants, Coffee Shops, Food Related Shops
BLOCK 3 Multi Purpose Area, Restaurants, Coffee Shops, Food Related Shops
AMPHITHEATER Shows and events
Gre en are GA a, k RD ios EN ks, S wa ter fea tur es
SKYLINE TERRACE
ents Shows and ev
Women Prayer Hall
�� ����� ���� BASEMENT UPPER BASEMENT GROUND FLOOR FIRST FLOOR ROOF
BLOCK 4 Restaurants, Coffee Shops, Food Related Shops
BLOCK 5 Fresh Market, Food Retail and Bistrot, Restaurants, Food Related Shops, Coffee Shops
Men Prayer Hall
BLOCK 7 Offices
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33
Display.
Display.
Ground floor plan
Ground floor flow
30 RESTAURANTS A� ��
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25 COFFEE SHOPS � ��
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23 TOP FASHION BRANDS
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18 FOOD RELATED SHOPS 1 HOTEL ��
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ELEVATORS ESCALATORS ENTRY / EXIT � CARS
1 FRESH MARKET FOOD RETAIL AND BISTROT
EXIT FROM UPPER BASEMENT PARKING LEVEL
ENTRY/EXIT MENT PER BASE TO/FROM UP LEVEL PARKING
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PEOPLE FLOW
ENTRY/EXIT TO/FROM LOWER BASEMENT PARKING LEVEL
34
ENTRY/EXIT TO/FROM LOWER BASEMENT PARKING LEVEL
ENT OWN UP/D R BASEM PPE VEL /TO U LE FROM PARKING
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Display.
Display.
First floor plan
Upper Basement flow
2 RESTAURANTS
ENTRY / EXIT � CARS
1 HOTEL
HOTEL ENTRANCE POOL, GYM AND FACILITIES
1 KIDS ENTERTAINMENT AREA
1 GYM & SPA 1 BOOKSTORE
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EXIT FROM UPPER BASEMENT PARKING LEVEL
1 MULTI PURPOSE COMMERCIAL AREA
ENTRY/EXIT MENT PER BASE TO/FROM UP LEVEL PARKING
1 FRESH MARKET
ENTRY TO LOWER BASEMENT PARKING LEVEL
ENTRY/EXIT TO/FROM LOWER BASEMENT PARKING LEVEL
NT N ME DOW ASE UP/ PER B EL V P E U M GL FRO ARKIN P TO/
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Proud to foster
the development of our country.
the Company A strong group, full expertise
Since AL Emadi Enterprises was established in 1999, it has become a leading real estate company in Qatar. The main areas of intervention are internally developed (market research, planning, marketing, technical services support), thanks to the different specialistic divisions of the company: AL Emadi Hospitality, AL Emadi Solar Systems, AL Emadi Fire, AL Emadi Media. The management will be entrusted to the best European experts in this field, through a team with executive and supervision experience in Italian retail real estate sector.
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With the forthcoming Alhazm project AL Emadi Enterprises cements itself as a pioneer and enters the retail real estate industry, willing to stand out in excellence and dynamism. The group works with the most trusted professionals in the field from the most important European and GCC realities. 39
Art direction, graphic design & copywriting by Bellissimo – www.bellissimo.it/label