THE USER EXPERIENCE

The design of the visitor’s experience is based on the theory that the museum is a classroom, where users can visit temporary exhibitions on specific topics throughout the year. Children, the main audience, will use digital applications with interactive screens that complement their knowledge of soils. As part of the museology and museography, we also designed a brand identity for the museum (including logos, typography, colours, packaging, and messaging) so that the museum´s graphic pieces are consistent, permanent, and defined.

Graphical Pieces

Graphic pieces that are supported by diagrams and illustrations effectively communicate complex scientific information about soils to common audiences.

The Museum Brand

Design of a brand around the museum that creates clear and appealing graphic visuals for the user during the visit.