Expanding the Boundaries of
XPERIENC E February 24 - 26
February 24 - 26 Day 1 9:00am - 7:45pm Day3 8:00am - 1:45pm Day2 8:00am - 6:10pm
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Contents 6-7
Day 1
8-11
Day 2
12-13
Day 3
14-23
Bios
Notes
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Notes
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Day 1 9:00 am - 9:15 am Check-in for Workshops + The Design Sprint Customer Journey Workshop Series
9:00 am - 10:30 am Workshop A: Research Customer Journey Workshop Series
9:15 am - 12:00 pm Empathizing via Design Sprints - Part 1 Lars Hansson - VP Executive Creative Director, R/GA The Design Sprint
10:30 am - 10:45 am Break Customer Journey Workshop Series
10:45 am - 12:15 pm Workshop B: Collaboration Greg Beck - Senior Creative Director, Inspire Customer Journey Workshop Series
12:00 pm - 1:00 pm Lunch The Design Sprint
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1:00 pm - 5:00 pm Empathizing via Design Sprints - Part 2 Lars Hansson - VP Executive Creative Director, R/GA The Design Sprint
1:15 pm - 2:45 pm Workshop C: Technology Anthony D. Paul - Global Product Strategy and Foresight – Applied Innovation, GE Transportation, a Wabtec Company Customer Journey Workshop Series
2:45 pm - 3:00 pm Break Customer Journey Workshop Series
3:00 pm - 4:30 pm Workshop D: Humanity Shawn Nason - CEO, Eco-system Disruptor, MOFI Customer Journey Workshop Series
5:00 pm - 5:00 pm The Design Sprint Concludes
5:00 pm - 6:30 pm Workshops Conclude The Design Sprint
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8:00 am - 8:15 am Check In & Registration
8:30 am - 9:00 am Host’s Opening Remarks & Disruptor’s Pledge Shawn Nason - CEO, Eco-system Disruptor, MOFI
9:00 am - 9:30 am Design & the Power of Nostalgia Maggie McKosky - VP of UX & Product Design, Shutterstock
9:30 am - 10:00 am Moments of Truth: Navigating the Intersection of Expectation and Reality Stratton Cherouny - Co Founder & Executive Design Director, Office of Experience
10:00 am - 10:55 am Mid-Morning Break & Demo Drive
11:00 pm - 11:30 am The Confluence of Needfinding via. Ethnography, Behavioral Psychology, and Machine Learning Sohit Karol - Staff User Researcher, Spotify Transform the Model of Service to Support New Products Dwayne Edwards - Director of Mobility, IDEO Strategic Design as the Future of Design Joe Smiley - Experience Design LEAD
11:00 pm - 12:40 pm Robin Beers PhD - SVP, Customer Insights & Experience Design, Wells Fargo
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Day 2 11:35 am - 12:05 pm Creating an Experience Stronger than What’s in Your Hand Chuck Gladney - Senior Creative Director, Experience Design, CVS The Design Continuum Seema Jain - Head of Solution Design, MURAL Brian Roderman - President, Chief Innovation Officer, IN2 Innovation Hillel Cooperman - SVP,
12:05 pm - 12:33 pm Design within the Expectation Boundaries Bryan Taylor - Founder, Creative Director, Drawn Lina Stern - Head Of Employee Experience & Organizational Design, S’well
12:10 pm - 12:40 pm The Revolution of Automation Usability Sciences Track: People & Process The Experience Your Employees Actually Ask For
12:40 pm - 2:30 pm Networking Lunch
1:40 pm - 3:10 pm Feet First: A Story of Rapid Growth, Scale, and Transformation Hillel Cooperman - SVP, User Experience and Design, Oracle 2:10 pm - 2:40 pm DesignxEthics: Responsible Design for Irresponsible Times Rob Girling - CEO, Artefact 2:40 pm - 3:10 pm Mid-Afternoon Break
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3:10 pm - 3:40 pm Creating Personas from Existing Data Effectively Scaling Experience Design Jade Salazaar - Director, Service Design, Rogers Communication Inc. Maximizing the Consumption of Media Jason Rome - Director of Digital Strategy & Customer Experience, Skookum Design Systems
3:45 pm - 4:15 pm The Age of Hyper Personalization Beyond Design Systems - Experience Systems to Scale Digital CX Goncalo Veiga - Director of Product Experience, OutSystems Scaling Distributed Design Teams Jenny Price - DesignOps Lead, Digital Growth & Commerce, IBM Brian Roderman - President, Chief Innovation Officer, IN2 Innovation
4:20 pm - 4:50 pm Building Harmony between Humans and Bots Transform the Model of Service to Support New Products The ROI Of DesignCollaboration
4:50 pm - 5:20 pm How Can Your Customers Benefit From A Strong Brand/ Agency Collaboration Marcela Lay - Head of ATL, VP Client Strategy, Y Media Labs Brittany Boyer - Product Director, State Farm
5:40 pm - 6:10 pm Happy Hour! Networking Reception
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Day 2 contiNotes
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Day 3 8:00 am - 8:30 am Check-In, Breakfast & Expo Hall Opens
9:00 am - 9:15 am Host’s Opening Remarks Shawn Nason - CEO, Eco-system Disruptor, MOFI
9:00 am - 10:30 pm Behavioral Design Malika Dale - Strategist, Wells Fargo Storytelling Mae Reed - Designer, Visa
10:30 am - 11:00 am Storytelling & Brunch
11:00 am - 11:30 pm The Decision Experience: Simplifying & Rob Gifford - Managing Director, Experience Design, Mad*Pow The Experience Continuum: Uniting Digital, Physical and Mobile to the Customer POV Jarrod Joplin - SVP Experience Design, Bank of America
11:30 am - 12:00 pm Truly Empathetic-Traversing the Subjective
1:50 pm - 2:15 pm Host’s Closing Remarks & Design Design Prize Drawing
2:15 pm - 3:15 pm InWorks Site Tour
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Notes
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Bios Anthony D. Paul Global Product Strategy and Foresight – Applied Innovation GE Transportation, a Wabtec Company
Anthony helps his partners design for the future and plan the evolution of their current organization—deconstructing wicked problems, into explorable, creative exercises, to align and motivate multi-disciplinary teams into action. Dayto-day, he is traveling to meet end users and project teams, facilitating discovery researchand co-creation exercises, leading and mentoring creative team members, or MacGuyvering his own prototypes to communicate and evaluate ideas. At the end of the day, Anthony is an expert generalist, armed with an array of survival hacks and a passion for creating sense from ambiguity. He is also a regular international educator and workshop facilitator on topics of future studies, UX research and design, product vision-setting, usability/accessibility, and remote team management.
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Chuck Gladney
Senior Creative Director, Experience Design CVS
Chuck Gladney creates engaging and elegant spaces for companies from fashion to lifestyle to outdoor to beauty. His broad knowledge covers retail, hospitality, and commercial design. All his projects are tailored to reflect the DNA of the brand while improving the overall experience of the guest. An Expert at creating brandright experiences while producing on time and under budget results. A dedicated leader who specializes in creating operational efficiencies while leveraging cost saving strategies to enhance execution without sacrificing overall aesthetic of each project. He has designed and built branded retail stores, wholesale shop in shops, pop up experiences, brand showrooms, and company headquarters. He has created new retail and wholesale design concepts for Wrangler, Kipling, The North Face, Lucy, 7 For All Mankind, Splendid, Ella Moss, Napapijri, Forever
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Bios Brittany Boyer Product Director State Farm
Brittany Boyer has been with State Farm since 2005, where she has closely interacted with customers throughout her entire career. She has spent time in the marketing and innovation areas, leading teams who research and design new products and services for State Farm. She has also worked on many of State arm’s customer-facing digital assets, including statefarm.com. Currently, she’s a Technology Director, leading the digital journey to help customers navigat and self-manage their claim.
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Goncalo Veiga Director of Product Experience OutSystems
Goncalo Veiga is the Director of Product Experience for OutSystems, leading teams of designers, researchers and writers dedicated to creating a low code platform that enables any company to easily create compelling digital experiences across touchpoints. After a decade of developing and leading software development teams, he has spent the last 10 years figuring out how to design and, especially, automate amazing application experiences so that they are accessible to all kinds of developers. Throughout his career, Gonรงalo has influenced the user experience of thousands of mobile and web applications across the globe. He lives in sunny Lisbon, Portugal. No relation to Cristiano Ronaldo.
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Bios Brian Roderman President and Chief Innovation Officer IN2 Innovation
Recognized as 1 of the 50 most notable designers over the last 50 years, Brian Roderman is the President and Chief Innovation Officer of IN2 Innovation, an experience innovation design agency. IN2 Innovation provides a global range of services to organizations of many types, sizes and industries to help them achieve a new level of innovation in their business, from inspiration to integration. IN2 Innovation currently has offices located in Dallas, Austin, Atlanta and Charlotte. Brian is a natural-born designer with an inherent ability to combine artistic vision with complex engineering principles and strategic business goals. He oversees the process and design strategies for IN2 Innovation, along with the operations management for the Dallas office. Brian assures that the creative product of the organization is always on-target and on the leading edge of design, functionality, and desirability.
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Dwayn Edwards Director of Mobility IDEO
Dwayne Edwards is a Portfolio Director at IDEO Chicago. He helps clients, teams, and individuals address people’s deepest needs and meet their highest purpose. His curiosity paired with deep optimism empowers teams to navigate complexity and build new human-centered solutions. As a former intelligence officer in the United States Marine Corps, Dwayne takes a detailed eye to identify the best mix of resources and conditions to ensure success. He is passionate about the intersection of business, design and technology where he believes creativity lives. Prior to joining IDEO he worked as a product manager at Volvo Cars of North America where he helped develop Volvo’s subscription model and built stronger relationships between retailers and customers. Dwayne holds an MBA from the Yale School of Management. When not trying to creatively problem-solve the future of mobility, you can find him being bossed around by his two young boys, or channeling his inner
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Bios Sean Coleman Executive Creative Director Monigle
As Executive Creative Director at Monigle, the largest independently-owned Branding Firm in North America, Sean is responsible for the overall creative vision, and execution of that vision across all manner of Design. Over the last 3 years, Sean took a step back from advertising and the leap forward into branding. Sean and his team of 35 creatives split between offices in Denver and NYC have branded and re-branded global and national Fortune 100 companies. Sean brings 25 years of shaping some of the world’s most iconic brands and consumer experiences for his clients including Coca-Cola, Gillette, MillerCoors, P&G, Pernod Ricard and Burger King with Agencies such as Integer/TBWA, Leo Burnett, Arc Worldwide, Commonground, and Monigle.
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Hillel Cooperman
SVP, User Experience and Design Oracle
In his role, Hillel takes care of Oracle’s user experience discipline for our enterprise applications and middleware. I’m fortunate to work with a team of incredibly talented and positive people including designers, researchers, writers, product and program managers, and engineers. In addition, He partners with Jenny Lam, our SVP of User Experience Design in Brand and Marketing to help drive forward the design and user experience philosophy and practice across all of Oracle’s products, services, and experiences.
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Bios Jade Salazaar Director, Service Design Rogers Communication Inc.
Jade Salazaar is a customer obsessed professional who is passionate about bringing together people from all disciplines to: challenge the norms, foster new ways of innovation through observation, reflection and action, and to drive positive change. She has built the Design Thinking Practice at Rogers Communications from the ground up and continues to work across the organization to teach, evangelize and lead in the space. Jade is currently working on standing up a Service Design group at Rogers and institutionalizing this way of working. Before her #lifeatrogers, she had lived, worked, and studied in 4 different countries on 3 different continents and today brings over a decade of experiencein the Digital field.!She currently lives in Toronto’s Riverside district with Auggie, her 2-year old
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Jarrod Joplin SVP Experience Design Bank of America
Growing up with a mom who was an artist and a dad who was a businessman, Jarrod was predestined to be a designer. Earning formal degrees in psychology and design, for the past two decades, Jarrod has been working professionally as a designer and learning how to design better, products and services by understanding the people for which we design for. Cutting his teeth design, he has embraced the growth journey of the practice of design. A journey where he has had the opportunity to design multi-sensory experiences, brand identity systems, publications, websites, native apps, software, services, product design teams, and human-centered design models for multifunctional design engagement at scale. For the last seven years, Jarrod has been working to scale he human-centered design approach within Fortune 100 companies such as IBM, USAA and now at Bank of America in San Francisco.
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For More Information Vist https://www.designinnovationglobal.com/events-experience-design/
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