spring collection 2014
for 65 years, alfex has worked to stand out on the watchmaking landscape through a strong focus on design, respect for the criteria of swiss quality, and mid-range pricing. an in-house design team makes this combination possible, in order to continue to follow today the vision of its founder, ferdinand gindraux. in 1948, gindraux created the company with the goal of creating a brand that would revolutionise the traditional conception of timepieces. design was immediately chosen as a priority, a choice that would lead the ticino-based brand to win a number of international awards: the “red dot
award”, presented by design zentrum of hamburg, for which alfex is also competing this year, and the “good design award”, presented by the chicago anthenaeum museum of architecture and design for the product with the most innovative graphics and design. in 2013, thanks to the work of marcus weber, company ceo and majority shareholder, alfex is celebrating its 65th anniversary and launching a new brand repositioning strategy, focussing strongly on design, the brand’s heart and soul.
_ 03
new structure
_ 07
ref. 5723
5723.174
w 28 * h 23 mm
5723.936
w 28 * h 23 mm
5723.937
w 28 * h 23 mm
_ 09
ref 5747
5747.005
w 44,2 * h 29,6 mm
5747.006
w 44,2 * h 29,6 mm
5747.139
w 44,2 * h 29,6 mm
5747.674
w 44,2 * h 29,6 mm
modern classic
_ 13
ref 5744
5744.005 36 mm
5744.006 36 mm
5744.139 36 mm
5744.449 36 mm
_ 15
ref 5745
5745.002 36 mm
5745.041 36 mm
5745.005 36 mm
5745.449 36 mm
5745.674 36 mm
alfex sa via cantonale centro galleria 3 6928 manno switzerland p: +41 91 612 22 90 f: +41 91 612 23 09
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