Google Adwords Hacks to Double Your ROI
Viram Labs: Digital Marketing Agency in USA
Every business wants to invest rightly, they won’t invest in aspects that don’t bring returns. This can hurt a business’s bottom line. It’s true that Google’s Adwords is an effective marketing tool. But, it is also expensive. Not to mention, very competitive too. Making Adwords profitable isn’t that easy. However, the following Adwords hacks can improve your ROI. They involve proven tricks for cutting expenditure. And common habits for increasing Adwords conversion.
Viram Labs: Digital Marketing Agency in USA
1. Create a landing page for each new campaign This is a no-brainer, right? Unfortunately, not all marketers do this. Don’t take our word for it. But you could view these interesting stats about landing pages. Apparently, only 48% of marketers create a page for every new campaign. Chances are you are sending campaign prospects to your home page. This hurts your Click Through Rate. There’s also another problem. Directing several campaigns offers to one page is damaging. It limits Adwords conversion. It can also decrease your leads. All these mistakes cost your ROI.
Viram Labs: Digital Marketing Agency in USA
2. Include negative keywords in your ads copy These are keywords that you don’t want your ad to appear for. Mostly, these words are irrelevant to your offering. But, they still generate some traffic. Leads coming through such KWs are useless. Actually, they only increase your bounce rate. For instance, consider a bakery that sells cakes. It could attract leads from searches related to cakes. Phrases like “cake recipes” and “cake baking tips” could lead to your page. But you don’t teach people how to bake. You want them to buy your cakes. It’s helpful to mark such phrases as negative keywords. Google won’t show your ad for searches containing those words. So, you won’t waste your money on unfruitful clicks.
Viram Labs: Digital Marketing Agency in USA
3. Find out where your ads are showing Google broadly classifies the Adwords ads network into two. These are search and display networks. Ads on Google’s display networks appear on a various websites all over the internet. The problem is that many websites are related. Therefore, you should be interested in checking your ad placement. Check the quality of the websites the ads appear. Do they fit the websites you want your ads on? Probably, your ads are showing on duplicate sites. This means viewing is limited to specific buyer personas. So, you are losing without reaching new viewers.
Viram Labs: Digital Marketing Agency in USA
4. Drop Keywords that don’t generate conversion Let’s assume you are abreast with your Adwords conversion tracking. It will only take a few months. And your account will collect important Adwords data. You can use this to discover how your money is spent. Check your account for Keywords that haven’t generated leads recently. You should stop bidding for such. Instead, concentrate on performing Keywords. By cutting expenditure on ads, you boost ROI.
Viram Labs: Digital Marketing Agency in USA
5. Retarget performing Keywords Another of Adwords hacks that boost conversion rate optimization. It’s crucial to employ proper Adwords conversion tracking. You will see where your visitors are coming from. You also monitor what they do on your site. Now, use Google features to display your ads to those people who have visited your website. These features allow you to customize ads. You show relevant ads according to specific pages one visited. There are advantages of segmenting your customer lists. Firstly, you send prospects personalized ads and information. Many customers are undecided. Others leave your site promptly. They hardly take the action you wanted them to. They might want some persuading to decide. Following up with relevant information can influence their decision.
Viram Labs: Digital Marketing Agency in USA
6. Beware of locations and times that won’t convert This works just like KWs that don’t bring any conversion. Some times of the day you receive more traffic. There are others you don’t. It’s also proven that some KWs are location based. Only people of certain geographic areas search for them. So, keeping your ad on during those times or days is a waste of money. And so is targeting the locations that don’t search for related products or services.
Viram Labs: Digital Marketing Agency in USA
7. Create a dedicated group ad for best performing KWs. Look at your Adwords tracking information properly. You are likely to notice this: only a small group of KWs is responsible for your marketing profits. Now, such KWs are valuable and should be treated so. What if you created a group ad specifically for these KWs? It means you can actually have a dedicated landing page for the keywords. You could split-test, or direct most of your budget there. Conclusion Not all marketers enjoy optimum Adwords conversion. Many are still struggling to recoup their investment. With these simple Adwords hacks, you don’t just recoup. You could easily double your ROI. What other hacks have you used on your Adwords?
Viram Labs: Digital Marketing Agency in USA
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Viram Labs: Digital Marketing Agency in USA