D I R E C T C O M P E T I T O R S P O S I T I O N I N G:
H&M is not included in this positioning map as H&M currently does not compete with these competitors due to not having sustainable swimwear.
Multi-style: 0-10. How many different syles the brand carries within their swimwear line. 10 being the best. Communication regarding sustainability: 0-10. Based on if the brand has communicated their sustainable line or swimwear to the public and to what extent. 10 being the best. Online Navigation: 0-10. Based on the display, layout, and ease of navigation getting to swimwear. 10 being the best. Selling Reach: 0-10. Based on number of POS and/or countries sold online in. 10 being the best.
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