C O M I N G P R O D U C T L I N E:
H&M’S current price, design style, distribution, and communication strategies are the measurements that will be used for the new “Conscious” and “Conscious Exclusive” Swimwear collection. This line is inspired by the minimalistic but trendy style transmitted throughout H&M’s collections. Primary research, discussed ahead, will give the student more insight on how consumers imagine sustainable swimwear for H&M. As their current swimwear collection runs from 5.99-34.99 euros and takes up 4% of women’swear, this will be considered as a guideline for their Concious line. Also when creating merchandise for the “Conscious Swimwear” and “Conscious Exclusive Swimwear”, the line will differentiate in price, style, and references.
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