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Foord Asset Management (Pty) Ltd www.foord.co.za
Company details FAIS FSP registration number: 578 Switchboard: +27 21 532 6988 Fax number: +27 21 532 6999 General email: info@foord.co.za Website: www.foord.co.za Address: 8 Forest Mews, Forest Drive, Pinelands, 7405 PO Box 135, Howard Place, 7450 Compliance officer name: Diane Behr +27 21 532 6916
Investment philosophy How Foord thinks about investments determines how they act. The tenets of their investment philosophy are the lights that guide what they do: Get the big calls right Meaningful investment returns are not earned by making incremental decisions. Superior long-term returns are generated by identifying and taking advantage of economic cycles. In the long term, it is never beneficial to invest in the fast hounds of the slow pack. Buy at the right price The price at which one purchases an investment dictates future returns: pay too dear, and future returns are compromised. “Cheap” or “dear” are concepts that crystallise with fundamental analysis of the future revenue streams and associated risks of an investment security. Investing with a margin of safety is critical to reducing the future risk of loss.
Take a long-term view and be patient Speculation is a short-term activity with an inherently uncertain result. Investment is a long-term activity with a more certain result. Like the maturation of a good wine or the growing of a tree, an investment’s full potential realises over time. Ignore the benchmark when building portfolios A benchmark is often representative of what is in vogue or what is simply big. Bigger isn’t always better and fashion is fickle. Portfolios should be constructed by applying objective, independent perspectives to their composition. To outperform the herd you have to be different from the herd. Diversify and manage risk Diversification offers possibly the only “free lunch” in the market – it affords the investor the chance to manage the risk of being wrong. Diversification should be used often, but not excessively. Where careful analysis gives an investor greater conviction, less diversification is needed – because the risk of being wrong is lower.
FAIS requirements Who is your FAIS complaints officer? Diane Behr Please provide the link to the complaints policy on your website: http://www.foord.co.za/foord/content/en/ foord-home
Ownership What is the ownership structure of the company? Privately owned company Who are the directors of the company? PE Cluer, B Africa, WL Fraser, P Desai Do staff and management have an interest in ownership? Please provide the percentage held by staff and management: 90%
History When was the company established? 1981 List of mergers that have taken place since being established: N/A
B-BBEE credentials Are you B-BBEE accredited? Yes What is your B-BBEE status? Level 6 By whom have you been accredited? AQ Rate Date of accreditation: 2016-09-01
GIPS Are you GIPS compliant? Yes Are you GIPS verified? No By whom have you been verified? N/A Date of verification: N/A Expiry date of verification: N/A
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