Today's Innovative Woman magazine, September/October 2013

Page 19

3. Have a Call to Action - It’s important to have your visitors interact with your site as much as possible. Be sure to have a call to action on every page. A call to action indicates to your visitors that they should take some sort of action, even if it is something small, like clicking on a link, sending an email or picking up the phone. Make sure that the messages your website displays are clear as to what you would like your visitors to do next. Address these three must haves in your website, and you will meet with success! Linda Cotter is a graphic artist and fine art photographer. Her goal is to help her clients produce better results through great design. Whether it is a logo, business card or website, she incorporates each client’s unique personality and style into the design with an eye-catching flair. This creates the opportunity for them to attract the desired clients and results they are looking for. Visit Linda’s website at www.LindaCotterDesigns.com. She can be reached at (310) 486-3108 or by email at Linda@LindaCotterDesigns.com.

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