EVERGREEN DESIGNED TO BLAZE NEW TRAILS
W H O I S E V E R G R E E N F O R ? P R O P O S E D S E G M E N T A T I O N O F N E W M A R K E T S H A R E O P P O R T U N I T Y Persona - "The weekender" consumers are recreational hikers who enjoy casual weekend day hikes. interested in light, comfortable boots versatile for variety of activities Target Market - Male and female recreational hikers with an interest in lifestyle and fashion Positioning - Hiking boots that deliver performance and style for the demands of light hiking and casual outdoor wear
EVERGREEN DESIGNED TO BLAZE NEW TRAILS EVERGREEN EVERGREEN DESIGNED TO BLAZE NEW TRAILS LOGO TYPE Full Logo Watermark Logo Ecommerce Variation Merchandising S T Y L E G U I D E L O G O T Y P E S T Y P E F A C E N O R W E S T E R P O P P I N S G A R E T
S T Y L E G U I D E B R A N D C O L O R S HEX #000000 HEX #012D09 HEX #45595A HEX #2B4257 HEX #2B4257 HEX #F1EEEB
Molded rubber outsole
Durable hardware and laces Slip resistance sole Cushioned midsole
PRODUCT
Leather and sustainable nylon uppers
Molded rubber outsole
Durable hardware and laces Slip resistance sole Cushioned midsole Waterproof inner liner 3M upper Padded collar and tongue
W X
W X 4 5 0
5 5 0
FEATURES
Leather and sustainable nylon uppers
FEATURES EXPEDITIONER EXPEDITIONER
PRODUCT
M A R K E T I N G C H A N N E L S S T R A T E G Y & C R E A T
I V E R O A D M A P
W H Y E V E R G R E E N ?
Lightweight and durable. Unmatched performance. A shoe for everyday adventures, including the most mundane.
MARKETINGROLLOUTONLINE MARKETINGROLLOUTOFFLINE ECOMMRETENTION BRANDACTIVATIONS PaidAds(Meta) Display&Search InfluencerMarketing MarketplacePartnerships SocialChannels(Organic):TikTok, Pinterest,Facebook,Instagram PrintAdvertising P.O.SDisplayMaterials ProductBrochureMailers EmailProgram SMSProgram Loyalty&Rewards In-appPartnerships TradeShows Events/PopUps Co-opadvertising OOH Press GiftingMailers 360 MARKET SHAREOUT EVERGREEN DES GNED TO BLAZE NEW TRA LS Key TakeawaysBuild awareness and loyalty in major markets with high audience profiles interested in hiking and outdoor activities Build an engaged social community tailored towards those interested in lifestyle, wellness, outdoor adventures Key Activations with fitness apps, lifestyle and apparel brands Customer Acquisition and Retention Plans Key KPIs to track: CAC, LTV, CPA, ROAS Year 1 - establishing footprint within casual hiking and outdoors target group. Year 2 - Expand establishment of footprint into broader casual audience with interests in lifestyle and fashion Year 3 - Re-evaluate customer acquisition costs and retention roadmap Year 4-5 - Optimize brand awareness, loyalty and scaling of sales
LAZENEW TRAILS WITH HOESYOU CANBOTH TRUST EVERGREEN EVERGREEN STAY DES GNED TO BLAZE NEW TRA LS READY FOR ADVENTURE UNLEASHYOUREXPEDITIONER www.evergreen.com W X 5 5 0 P R I N T A D V E R T I S I N G DESIGNED TO BLAZE NEW TRA LS www.evergreen.com
EVERGREEN evergreen CONQUERTHE WORLDWITH DURABLE TRUST Take15%OffYourFirstOrder CODE:EVERGREEN15 P A I D S O C I A L ( M E T A ) EVERGREEN evergreen WE ARE. READY APOST-HIKE BRUNCH FOR EVERGREEN evergreen DISCOVER THENEW EXPEDITIONERS M X 5 5 0 M X 4 5 0
EVERGREEN DES GNED TO BLAZE N W TRA LS EVERGREEN DESIGNED TO BLAZE NEW TRA LS EVERGREEN DES GNEDTOBLAZENEWTRA LS EVERGREEN DES GNEDTOB AZEN W RA S EVERGREEN DES GNEDTOBLAZ NEWTRA LS UNLEASHYOUR EXPEDITIONER SHOPNOW UNLEASHYOUREXPEDITIONER SHOPNOW UNLEASHYOUR EXPEDITIONER SHOPNOW SHOPNOW UNLEASHYOUREXPEDITIONER SHOPNOW UNLEASHYOUR EXPEDITIONER SHOPNOW EVERGREEN D S GNEDTOB AZ NEWTRA LS D I S P L A Y A D S + G O O G L E
EVERG DES GNED OBLA EVERGREEN DES GNEDTOB AZ NEWTRA LS DESIGNEDFORTHE ELEMENTSWITH DURABLETRUST SHOPNOW SHOPNOW DESIGNEDFORTHEELEMENTSWITHDURABLETRUST SHOPNOW DESIGNEDFORTHE ELEMENTSWITH DURABLETRUST SHOPNOW DESIGNEDFORTHE ELEMENTSWITH DURABLETRUST EVERGREEN DES GNEDTOB AZENEWTRA S SHOPNOW D I S P L A Y A D S + G O O G L E
P A R T N E R S H I P S & A C T I V A T I O N S
I N - A P P P A R T N E R S H I P S E C O S Y S T E M O F P A R T N E R S H I P S T O P R O M O T E B R A N D A W A R E N E S S & C U S T O M E R L O Y A L T Y Partnership with RUNNER and MYFITNESSPAL Other benefits to include Loyalty Program cross syncs with above apps Eligible points redeemable includes apps downloaded, workouts complete, hikes/steps achieved, Hiking challenges, etc
E C O M M E R C E
TO BLAZE NEW
SHOP EXPEDITIONERS
DESIGNED
TRAILS
EVERGREEN
C O M P E T I T I V E A N A L Y S I S
COMPETITIVE ANALYSIS - LOGOS
DESIGNED TO BLAZE NEW TRAILS
EVERGREEN
COMPETITIVE ANALYSIS - SHOES
EVERGREEN DESIGNED TO BLAZE NEW TRA LS
COMPETITIVE ANALYSIS - FEATURES E V E R G R E E N Leather and sustainable nylon uppers Molded rubber outsole Cushioned midsole Padded collar and tongue Durable hardware and laces Waterproof inner liner 3M upper sole Slip resistance sole PRODUCT FEATURES C O M P E T I T O R S Anti fatigue removable footbed Recycled materials GORE-TEX Dirt protection Shock absorption PRODUCT FEATURES
COMPETITIVE ANALYSIS - PRICING
EVERGREEN DESIGNED TO BLAZE NEW TRA LS
PRICING & COST ANALYSIS
EVERGREEN DESIGNED TO BLAZE NEW TRA LS
5 YEAR PROPOSED SALES FORECAST
EVERGREEN DESIGNED TO BLAZE NEW TRA LS
