The physical concept store’s environment is extendent to the virtual one utilising technology: In the entrance and exit area there is integrated a large ‘I-Phone’ look screen that performs a virtual shop-keeper function. It offers a complete show brand products and encourages a customer to buy a product in a shop or order it with delivery at home.
Left:
Fig. 8. Product display integrated in a “Sand Catcher”.
Bottom: Fig. 9. Product purchasing screen.
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