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FURNITURE MARKET IN CHINA Market Brief

Beijing Zeefer Consulting Ltd. October 2011


Authorized by: Beijing Zeefer Consulting Ltd. Company Site: http://www.Zeefer.org Online Store of China Industry Reports: http://www.AllChinaReports.com

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this publication with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this publication. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this publication. The information in this publication may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this publication may also be changed or removed without prior notice.


About Zeefer Consulting Beijing Zeefer Consulting Ltd. is a professional consulting firm focusing on providing China market research, China market entry strategy and industrial intelligence information services. ZEEFER was founded in 2002, located in Beijing, China. ZEEFER’s research service includes: CHINA MARKET ENTRY RESEARCH It is market entry guidance for target products, providing essential China market information, assisting clients to enter China market and expand market share in China. This research service extensively covers main industry products and consumer products. CUSTOMIZED MARKET RESEARCH Providing on demand market research service, it is focusing on assisting clients to solve the individual issues when they are interested in China market. Usually the research contents covering product viability, competition analysis, market size, sales channel, administration issues, market trends, industry policies, market entry issues, etc. CHINA IMPORTED AND EXPORTED COMMODITIES RESEARCH Providing import and export data analysis for target products, a direct view to describe import and export trend by plenty figures and tables. Contrasting the trade data in different countries, origins, destinations and trade modes. To discover the fact and reason behind the trend changes. FINDING CHINESE PARTNERS To assist clients in finding the right potential partners, connecting clients with potential buyers, distributors, agents, importers and exporters, administrative organizations and competitors in China. CHINA INDUSTRY PROFILES 500+ yearly updated industry profiles on 500+ Chinese industries. The profiles present overview for each of these industries by providing concise analyses and 3 years key data. These profiles reflect the position of foreign enterprises and show the regional differences across China in each of the industries. CHINA MARKET REPORTS This series includes more than 200 market research reports on over 200 market sectors in China. Contents of these reports consist of market size, market share & structure, hot domestic regions, top 10 enterprises, import & export, key statistical data and industry standards. All the market reports are yearly updated. For more information please visit: Company Site: www.Zeefer.org China Industry Reports: www.AllChinaReports.com


TABLE OF CONTENT

Furniture Market in China...................................................................................................1 Wooden Furniture Market in China....................................................................................4 Bamboo & Cane Furniture Market in China......................................................................6 Metal Furniture Market in China........................................................................................9 Other Furniture Market in China......................................................................................13


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FURNITURE MARKET IN CHINA According to Zeefer Consulting's research report - China Furniture Market Report and calculated according to Zeefer China Market Size formula, China furniture market size in 2009 exceeded RMB 200 billion, a growth of more than 20% on a year-on-year basis. In terms of market position of foreign enterprises in China, in 2009, there were more than 1,000 foreign enterprises above designated size engaged in the furniture industry, accounting for more than 20% of all furniture enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 95 billion in all, accounting for more than 30% of the total sales revenue from all furniture enterprises above designated size across China. Foreign furniture enterprises achieved a profit margin of more than 3%, almost same with the industry average, and they achieved a ratio of return on assets of more than 4%, lower than the industry average. In terms of the industry size, in 2009, enterprises above designated size inside the furniture industry achieved a sales revenue of more than RMB 250 billion in all. They produced a total of more than 535,585,000 pieces of furniture, a rise of more than 2% in total production on a year-on-year basis. The total assets of all enterprises in the industry exceeded RMB 150 billion, a rise of more than 10% on a year-on-year basis. On an annual average, employees in furniture industry were more than 945,000, a decline of more than 3% on a year-on-year basis. In terms of industry profit, in 2009, enterprises above designated size in furniture industry across China achieved a profit of more than RMB 10

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billion in all, a growth of more than 25% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 4%. In 2009, more than 950 enterprises in this industry suffered a loss. In terms of furniture import and export, in 2010, the value of imported furniture products in China was more than USD 1 billion, and Japan, Germany and South Korea ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 821 million, accounting for more than 50% of the gross imports. In 2010, the gross export of furniture products exceeded USD 30 billion, and USA, Japan and United Kingdom ranked top 3 as export destinations. Exports to these destinations added up to USD 15.3 billion, accounting for more than 40% of the gross export. Guangdong, Zhejiang and Fujian ranked top 3 as domestic origins, exports from these origins added up to USD 22.1 billion, accounting for more than 60% of the gross export across China. In terms of the market share in China, top 10 leading enterprises in furniture industry won a market share of more than 7% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 1% (source: data for 2008). In terms of the market position of imported furniture products, in 2009, imported products won a market share of less than 4% in the furniture market across China.

Data Source: China Furniture Market Report

Related Industry Reports: China Furniture Industry Profile China Furniture Industry Profile China Wooden Furniture Market Report China Bamboo & Cane Furniture Market Report

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China Metal Furniture Market Report China Plastic Furniture Market Report China Soft Furniture & Glass Furniture Market Report 中国家具業界レポート

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WOODEN FURNITURE MARKET IN CHINA China wooden furniture market size exceeded RMB 100 billion in 2009, a growth of more than 20% on a year-on-year basis, according to Zeefer Consulting's research report - China Wooden Furniture Market Report. In terms of market position of foreign enterprises in China, in 2009, there were more than 800 foreign enterprises above designated size engaged in the wooden furniture industry, accounting for more than 20% of all wooden furniture enterprises above designated size across China. All foreign wooden furniture enterprises achieved a profit of more than RMB 1 billion in all, accounting for more than 10% of the total profit in this industry. In terms of the industry size, in 2009, enterprises above designated size inside the wooden furniture industry achieved a sales revenue of more than RMB 150 billion in all. They produced a total of more than 182,760,000 pieces of wooden furniture, a rise of more than 3% in total production on a year-on-year basis. In the wooden furniture industry, more than 3,000 enterprises were above designated size, an increase of more than 20% on a year-on-year basis. On an annual average, employees in wooden furniture industry were more than 570,000, a decline of more than 3% on a year-on-year basis. In terms of industry profit, in 2009, enterprises above designated size in wooden furniture industry across China achieved a profit of more than RMB 6 billion in all, a growth of more than 20% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 4%. In 2009, more than 550 enterprises in this industry suffered a loss. the percentage

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of loss-incurring enterprises was higher than 15%. In terms of wooden furniture import and export, in 2010, the value of imported wooden furniture products in China was more than USD 350 million, and Italy, Germany and Vietnam ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 195.3 million, accounting for more than 50% of the gross imports. In 2010, the gross export of wooden furniture products exceeded USD 15 billion, Guangdong, Zhejiang and Shanghai ranked top 3 as domestic origins, exports from these origins added up to USD 10.1 billion, accounting for more than 60% of the gross export across China. In terms of the market share in China, top 10 leading enterprises in wooden furniture industry won a market share of more than 8% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 1% (source: data for 2008). In terms of the market position of imported wooden furniture products, in 2009, imported products won a market share of less than 2% in the wooden furniture market across China.

Data Source: China Wooden Furniture Market Report

Related Industry Reports: China Furniture Industry Profile China Wooden Furniture Industry Profile China Furniture Industry Profile 中国木製家具業界レポート 中国家具業界レポート

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BAMBOO & CANE FURNITURE MARKET IN CHINA According to Zeefer Consulting's research report - China Bamboo & Cane Furniture Market Report and calculated according to Zeefer China Market Size formula, China bamboo & cane furniture market size in 2009 exceeded RMB 2 billion, a growth of more than 40% on a year-on-year basis. In terms of market position of foreign enterprises in China, in 2009, there were more than 20 foreign enterprises above designated size engaged in the bamboo & cane furniture industry, accounting for more than 25% of all bamboo & cane furniture enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 1 billion in all, accounting for more than 30% of the total sales revenue from all bamboo & cane furniture enterprises above designated size across China. Foreign bamboo & cane furniture enterprises achieved a profit margin of more than 4%, almost same with the industry average, and they achieved a ratio of return on assets of more than 4%, lower than the industry average. In terms of the industry size, in 2009, enterprises above designated size inside the bamboo & cane furniture industry achieved a sales revenue of more than RMB 3 billion in all. The total assets of all enterprises in the industry exceeded RMB 2 billion, a rise of more than 10% on a year-on-year basis. On an annual average, employees in bamboo & cane furniture industry were more than 15,000, a decline of more than 3% on a year-on-year basis.

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In terms of industry profit, in 2009, enterprises above designated size in bamboo & cane furniture industry across China achieved a profit of more than RMB 100 million in all, a growth of more than 60% on a year-on-year basis. In 2009, more than 15 enterprises in this industry suffered a loss. The industry average of the rate of return on assets was higher than 6%, and the rate of return on net assets was higher than 10%. In terms of bamboo & cane furniture import and export, in 2010, the value of imported bamboo & cane furniture products in China was more than USD 1 million, Guangdong, Shanghai and Beijing ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 1.3 million, accounting for more than 90% of the gross imports across China. In 2010, the gross export of bamboo & cane furniture products exceeded USD 50 million, and USA, Singapore and Thailand ranked top 3 as export destinations. Exports to these destinations added up to USD 25.3 million, accounting for more than 45% of the gross export. In terms of the market share in China, top 10 leading enterprises in bamboo & cane furniture industry won a market share of more than 50% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 9% (source: data for 2008). In terms of the market position of imported bamboo & cane furniture products, in 2009, imported products won a market share of 0.2% in the bamboo & cane furniture market across China.

Data Source: China Bamboo & Cane Furniture Market Report

Related Industry Reports: China Furniture Industry Profile

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China Bamboo & Cane Furniture Industry Profile China Furniture Industry Profile 中国竹·藤製家具業界レポート 中国家具業界レポート

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METAL FURNITURE MARKET IN CHINA China metal furniture market size exceeded RMB 45 billion in 2009, a growth of more than 15% on a year-on-year basis, according to Zeefer Consulting's research report - China Metal Furniture Market Report. In terms of market position of foreign enterprises in China, in 2009, there were more than 250 foreign enterprises above designated size engaged in the metal furniture industry, accounting for more than 20% of all metal furniture enterprises above designated size across China. All foreign metal furniture enterprises achieved a profit of more than RMB 1 billion in all, accounting for more than 35% of the total profit in this industry. Foreign metal furniture enterprises achieved a profit margin of more than 4%, almost same with the industry average, and they achieved a ratio of return on assets of more than 5%, lower than the industry average. In terms of the industry size, in 2009, enterprises above designated size inside the metal furniture industry achieved a sales revenue of more than RMB 70 billion in all. They produced a total of more than 287,400,000 pieces of metal furniture, almost same in total production on a year-on-year basis. In the metal furniture industry, more than 1,000 enterprises were above designated size, an increase of more than 15% on a year-on-year basis. On an annual average, employees in metal furniture industry were more than 205,000, a decline of more than 4% on a year-on-year basis. In terms of industry profit, in 2009, enterprises above designated size in metal furniture industry across China achieved a profit of more than RMB 3 billion in all, a growth of more than 25% on a year-on-year basis. In 2009, more than 200 enterprises in this industry suffered a loss. and the loss

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from them added up to RMB 225.7 million. The industry average of the rate of return on assets was higher than 7%, and the rate of return on net assets was higher than 15%. In terms of metal furniture import and export, in 2010, the value of imported metal furniture products in China was more than USD 150 million, Shanghai, Sichuan and Liaoning ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 77.7 million, accounting for more than 40% of the gross imports across China. In 2010, the gross export of metal furniture products exceeded USD 10 billion, Guangdong, Zhejiang and Fujian ranked top 3 as domestic origins, exports from these origins added up to USD 8.6 billion, accounting for more than 75% of the gross export across China. In terms of the market share in China, top 10 leading enterprises in metal furniture industry won a market share of more than 15% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 7% (source: data for 2008). In terms of the market position of imported metal furniture products, in 2009, imported products won a market share of less than 3% in the metal furniture market across China.

Data Source: China Metal Furniture Market Report

Related Industry Reports: China Furniture Industry Profile China Metal Furniture Industry Profile China Furniture Industry Profile 中国金属製家具業界レポート 中国家具業界レポート

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PLASTIC FURNITURE MARKET IN CHINA According to Zeefer Consulting's research report - China Plastic Furniture Market Report and calculated according to Zeefer China Market Size formula, China plastic furniture market size in 2009 exceeded RMB 2 billion, a growth of more than 20% on a year-on-year basis. In terms of market position of foreign enterprises in China, in 2009, there were more than 20 foreign enterprises above designated size engaged in the plastic furniture industry, accounting for more than 20% of all plastic furniture enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 1 billion in all, accounting for more than 25% of the total sales revenue from all plastic furniture enterprises above designated size across China. In terms of the industry size, in 2009, enterprises above designated size inside the plastic furniture industry achieved a sales revenue of more than RMB 3 billion in all. The total assets of all enterprises in the industry exceeded RMB 2 billion, a rise of more than 3% on a year-on-year basis. On an annual average, employees in plastic furniture industry were more than 10,000, a decline of more than 15% on a year-on-year basis. In terms of industry profit, in 2009, enterprises above designated size in plastic furniture industry across China achieved a profit of more than RMB 100 million in all, a growth of more than 40% on a year-on-year basis. In 2009, more than 15 enterprises in this industry suffered a loss. the percentage of loss-incurring enterprises was higher than 10%. The industry average of the rate of return on assets was higher than 6%, and the rate of return on net assets was higher than 10%. In terms of plastic furniture import and export, in 2010, the value of imported plastic furniture products in China was more than USD 20

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million, and Japan, USA and PRC ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 10.4 million, accounting for more than 50% of the gross imports. Shanghai, Anhui and Guangdong ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 14.8 million, accounting for more than 70% of the gross imports across China. In 2010, the gross export of plastic furniture products exceeded USD 1 billion, and USA, United Kingdom and Japan ranked top 3 as export destinations. Exports to these destinations added up to USD 523.9 million, accounting for more than 40% of the gross export. In terms of the market share in China, top 10 leading enterprises in plastic furniture industry won a market share of more than 40% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 10% (source: data for 2008). In terms of the market position of imported plastic furniture products, in 2009, imported products won a market share of less than 7% in the plastic furniture market across China.

Data Source: China Plastic Furniture Market Report

Related Industry Reports: China Furniture Industry Profile China Plastic Furniture Industry Profile China Furniture Industry Profile Top Seven Companies In Plastic Furniture Mfg. Industry In China 中国プラスチック製家具業界レポート 中国家具業界レポート

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OTHER FURNITURE MARKET IN CHINA China other furniture market size exceeded RMB 30 billion in 2009, a growth of more than 25% on a year-on-year basis, according to Zeefer Consulting's research report - China Soft Furniture & Glass Furniture Market Report. In terms of market position of foreign enterprises in China, in 2009, there were more than 200 foreign enterprises above designated size engaged in the other furniture industry, accounting for more than 30% of all other furniture enterprises above designated size across China. All foreign other furniture enterprises achieved a profit of more than RMB 1 billion in all, accounting for more than 50% of the total profit in this industry. In terms of the industry size, in 2009, enterprises above designated size inside the other furniture industry achieved a sales revenue of more than RMB 40 billion in all. They produced a total of more than 35,345,000 pieces of upholstered furniture, a rise of more than 10% in total production on a year-on-year basis. In the other furniture industry, more than 700 enterprises were above designated size, an increase of more than 25% on a year-on-year basis. On an annual average, employees in other furniture industry were more than 135,000, an increase of more than 2% on a year-on-year basis. In terms of industry profit, in 2009, enterprises above designated size in other furniture industry across China achieved a profit of more than RMB 2 billion in all, a growth of more than 45% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 4%. The industry average of the rate of return on assets was higher than 6%, and the rate of return on net assets was higher than 15%.

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In terms of other furniture import and export, in 2010, the value of imported other furniture products in China was more than USD 1 billion, and Japan, Germany and South Korea ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 673.7 million, accounting for more than 60% of the gross imports. Guangdong, Shanghai and Jilin ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 599.4 million, accounting for more than 55% of the gross imports across China. In 2010, the gross export of other furniture products exceeded USD 6 billion, Guangdong, Zhejiang and Jiangsu ranked top 3 as domestic origins, exports from these origins added up to USD 4.2 billion, accounting for more than 65% of the gross export across China. In terms of the market share in China, top 10 leading enterprises in other furniture industry won a market share of more than 30% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 6% (source: data for 2008). In terms of the market position of imported other furniture products, in 2009, imported products won a market share of higher than 14% in the other furniture market across China.

Data Source: China Soft Furniture & Glass Furniture Market Report

Related Industry Reports: China Furniture Industry Profile China Soft Furniture & Glass Furniture Industry Profile China Furniture Industry Profile Top Ten Companies In Other Furniture Mfg. Industry In China 中国ソフト家具·ガラス家具業界レポート

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中国家具業界レポート

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The Series Of Approaching China Publication Date: November 30, 2010 Format: Paperback; List Price: US$129 per title ·Confectionery Market·Beverage Market·Meat Market ·Fruit Industry·Grain & Oil Industries·Dairy Market ·Natural Rubber Market·Apparel Market ·Aquatic Products Market·Medical Industries

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Furniture Market In China - Market Brief  

Beijing Zeefer Consulting Ltd. October 2011 Market Brief Company Site: http://www.Zeefer.org Online Store of China Industry Reports: http://...

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