S09 CAF 2 2021 Solutions A_Layout 1 14/04/2021 13:41 Page 33
SOLUTIONS
EVERLYTIC, SOUTH AFRICA’S multi-channel bulk messaging and automation-driven marketing software, has launched its Channel Partnership Programme with the aim of partnering with like-minded businesses and agencies across Africa and South Africa, the United Kingdom, Western Europe, and Scandinavia. The pioneering technology company is looking for channel partners which have existing, complementary relationships with customers, who need bulk, targeted and automated digital messaging solution. Everlytic's new channel partners would ideally include marketing agencies (and the numerous specialisations within marketing that speak to bulk campaigns); consultancies with expertise in the CRM space or companies selling other similar solutions, looking to round out their offering; as well as technology distributor partners and particularly data-focused software and technology providers in the marketing technology sphere. “We are looking to identify channel partners selling related solutions to their existing clients who might have a need to communicate with consumers across multiple direct channels whether in bulk or through targeted automation. Our value proposition is simple: we share upwards of 20% of all qualifying monthly recurring receipts with partners, whilst we take care of the tech, support, service, billing, and our sales specialists sell with you and empower you with everything you need,” explained JD Engelbrecht, managing director, Everlytic. “With this model, no restructuring or investment from partners is required; instead, we come on board as a trusted partner that enables you to grow your profits with very little effort and no risk,” he added. Everlytic's business has grown to employ more than 70 talented employees and software developers, across offices in Johannesburg and Cape Town, and has a proven track record with enterprise customers that
Photo: Everlytic
Everlytic launches channel partnership programme across Africa, seeks business partners
”We are looking to identify channel partners selling related solutions to their existing clients who might have a need to communicate with consumers across multiple direct channels whether in bulk or through targeted automation,” said JD Engelbrecht, managing director, Everlytic.
spans sectors and industries. “We believe that our marketing and automation software solves customer pain points that are universal – and our bold approach to harnessing data to drive engagement and enable customers to create personalised, impactful content is widely applicable in markets around the world,” added Engelbrecht. “Our customers have come to expect advanced functionality, customised solutions and a close working relationship, at a price point that makes it both affordable and sustainable in the long term. Customers very rarely leave us – we are strategic partners to our customers,” he signs off.
In fact, said Goodluck, “By 2024, mobile’s contribution will reach almost US$185bn as countries increasingly benefit from the improvements in productivity and efficiency brought about by the increased take-up of mobile services.” For the GSMA this level of unparalleled reach comes with serious responsibility and the need for ethical leadership. For example, Goodluck said, “In 2016, at MWC Barcelona the mobile industry was first to fully commit to the 17 UN Sustainable Development Goals (SDGs). We recently released our fifth SDG Impact Report where we look at progress made to date and the challenges ahead.” He continued, “In the 10 years until 2030 we need to extend mobile connectivity to those that remain offline, whether due to lack of access or the more critical lack of usage. With this changing and uncertain world, collaborative partnerships across different industries and the public and private sectors are necessary to our future.” So are the findings of this report, on balance, grounds for optimism? There’s no doubting that the report’s findings clearly show the importance of digital connectivity. Sub-Saharan Africa remains the world’s fastest-growing region. The 477 million mobile subscribers at the end of 2019 will be joined by an additional 137 million subscribers over the period to 2025, representing a CAGR of 4.3%. Notably, 272 million are now mobile internet users, representing 26% of the population. Of course Covid-19 has highlighted to the world what the mobile industry has known for decades – the importance of robust and resilient mobile networks.
Prepaid connections account for more than 95% of mobile connections in sub-Saharan Africa www.communicationsafrica.com
Photo: Adobe Stock
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By the end of 2019, 477 million people in Africa subscribed to a mobile service.
“Of course,” said Goodluck, “leaders in Africa know that mobile connectivity is almost always the first building block of response to change and to adapt to new ways of doing business.” Mobile continues to be the great enabler across sub-Saharan Africa, generating revenue and jobs. Which means, says Goodluck, that “this is the moment to lead and build on our public-private partnerships, seizing today’s technology, with all its possibilities, for a better future. Collaborative leadership will drive digital inclusion and, with governments prioritising digital strategies, all citizens will be connected and informed, leaving no one behind.” ✆
*The GSMA’s Mobile Economy Sub-Saharan Africa 2020 report is free to download and can be accessed at https://www.gsma.com/mobileeconomy/sub-saharan-africa/
Communications Africa Issue 2 2021
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