Brand Guidelines
Version 1.0
October 2024
The Logo
Metaphorically, lighthouses represent navigation through life’s challenges and difficult times. Life can sometimes feel like stormy waters as we try to find our footing during challenging situations. Lighthouses symbolize the importance of staying on course, making informed decisions, and finding our way during darkness or uncertainty. They inspire us to rise above tough circumstances, providing security and solace as we face life’s trials.
It is the lighhouse symbol that was chosen to represent the steady guidance of the San Diego based firm.
Founded in 1999, the firm has a strong track record of serving those who serve others. Their client groups focus in the healthcare, utility and government industries.
Logo Construction - Vertical Signature
The lighhouse icon is 40% of the height of the total logo.
The typography is 60% of the overall logo height.
Wealth Group is centered between the bottom curve of the “S” and the edge of the “i”.
Optical Base Line
Logo Construction - Horizontal Signature
The lighhouse icon is vertically centered between the top of the “S” and the baseline of “Wealth Group”.
WEALTH GROUP
Wealth Group is centered between the bottom curve of the “S” and the edge of the “i”.
Alternate Logo Formats
Full Color Logo
A full-color option of the logo can be used with lighting effects. This is the only exception to the 1-color logo.
This version of the logo is expected to be used on videos with animation.
Small Logo Formats
Lighthouse is positioned visual center of the dome.
Social Platforms
Certain social platforms may require logos or symbols to fit in a symmetrical square or round format. For such uses, the logo symbol may be used as seen below.
Lighthouse is cropped at the top of the dome just below the spire, and at the bottom through the second row of windows.
For horizontal spaces where use of the lighthouse graphic is too small to be readable, a single color, text only, version of the logo should be used.
Text-Only logo - Single color
Incorrect Logo Uses
Do not add additional colors. The logo should be in 1-color only.
Do not represent with colors outside of the color palette.
Do not change the size or proportions of the logo elements in relation to one another.
Do not change color on the second half of the name.
Do not distort the logo. Be sure to hold the “shift” key when resizing to maintain original proportions.
Do not recreate the logo using alternate type faces.
Email Signatures
Email Signature 1 Email Signature 2
La Jolla, CA 92037 Logo graphic with contact information and schedule links.
Name / Title and License number with contact information and corporate logo.
Chloe Williams
Office: (619) 543-9995
Direct: (619) 321-4466
Fax: (619) 543-9996
Schedule Appointment
4250 Executive Square, Suite 700
La Jolla, CA 92037
Practice Manager
CA Insurance License #4117129
Office: (619) 543-9995
Direct: (619) 321-4466
Fax: (619) 543-9996
Chloe.Williams@ShorelightWG.com
Schedule Appointment
4250 Executive Square, Suite 700
Signature 3 Chloe Williams Practice Manager | CA Insurance License #4117129 Office: (619) 543-9995 | Direct: (619) 321-4466
Chloe.Williams@ShorelightWG.com
LinkedIn.com/in/chloe-williams
Schedule Appointment
Logo In Use
Logo In Use
Typography
Optima is the primary font family for the Shorelight Wealth Group. The logo uses both Optima BOLD and Optima Regular fonts.
Secondary font family is Open Sans.
Open Sans can be used when Optima is not available or in combination with the primary font as seen on pages 12-13. Optima Bold
Type Stacking Examples
The following is a sample of an ideal stack using multiple weights for headlines and body copy. While this is just an example, the weights and proportions should be kept in mind.
Optima Bold 34 / 37
Optima Bold 28 / 31
Financial Planning Estate Planning Strategies
Optima Bold 20 / 23
Save for Retirement
Optima Bold 15 / 18 P
Optima 9 / 12
Key Steps to a Successful Retirement
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Open Sans Lightr 9 / 12
Pull Quote
Sans Light 16 / 19
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Regular 12 / 14
We
take care of those who take care of others.
Attribution
Bold and Optima Italic
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Bold 36 pt.
Chloe Williams Practice Manager
“ We’ve made planning for retirement much easier.
Color Palettes
Primary Color Palette
Midnight
FOCOLTONE 7066
RGB 0-65-93
CMYK 95-0-0-78
HEX 00415d
Black
FOCOLTONE 6044
RGB 0-0-0
CMYK 36-30-30-100
HEX 000000
White
FOCOLTONE 4051
RGB 255-255-255
CMYK 0-0-0-0
HEX ffffff
Secondary Color Palette
Teal
FOCOLTONE 3365
RGB 0-116-145
CMYK 89-44-31-5
HEX 007491
Tertiary Color Palette
Coral Sunset
FOCOLTONE 3403
Orange Glow
Sand
FOCOLTONE 1001 RGB 217-178-135
15-30-50-0 HEX d9b287
Stone
FOCOLTONE 6058
64-49-40-11 HEX 64717d
Shorelight Yellow
Blue Haze
FOCOLTONE 5004
127-141-175
54-40-16-0
Shorelight Green
Shorelight Wealth Group
Brand Guidelines
Version 1.0 October 2024
