NAUKRI CONNECT: A PLATFORM DESIGNED TO ENABLE SOCIAL ASPECTS OF JOBSEEKING | [NAUKRI.COM], DELHI | 2012
“If you don’t know where you are going, you’ll end up someplace else.” List of questions I needed answers to
Areas of Research: To understand the social aspect of jobseeking, it was important to understand professional behaviour, social behaviour, social behaviour for professional needs and online media usage as I wanted to figure out touch points related to jobseeking- so I needed the answers to a lot of questions like: • where people look for jobs, • how they find out about them, • how they apply for it, • what is the medium of communication for professional use, • why they switch jobs, • how they decide to join or not join it
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1. Professional: Past Experience , Present job- application process, Reason for change, Current Job Satisfaction, Factors that matter, Future of the job, Ideal job 2. Social: Social circles, Ways of socializing, professional influence of social contacts, giving and getting referrals, ways of finding jobs through people, motivation to help people
3. Online Media: Usage of Job sites, LinkedIn, Naukri.com
Information I need from senior/ mid level executives: • Motivation Factors: What could persuade them to switch • Influencing Factors: Who all influence him, what all influences them, who all does he communicate with, • Touchpoints: Activities, Places, Environment • Perspectives, Beliefs and Opinions on Jobseeking • Comfort to discuss the negatives of present jobs, and to express interest in new opportunity in front of friends/ others • De- motivation factors: Why don’t they want to switch
Information I need from Freshers: • Decision Making: How do they judge a company and decide to join it