By Dani Ramos
CONTENT
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C O N C E P T
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V I S U A L I S AT I O N
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C O N C E P T
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R AT I O N A L E
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P L A N
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E Q U I P M E N T
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P U R P O S E
F U N C T I O N
T O
D E V E L O P M E N T &
D I R E C T I O N
P R O D U C E
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C O S T
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TA R G E T
B A C K G R O U N D
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C O P Y R I G H T
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D E S I G N
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F I N A L
M O R A L
W O R K
W O R K
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M A R K E T
K N O W L E D G E
O B L I G AT I O N S
P R O C E S S
The major purpose of this assignment is that all about the industry, Which you will be following the brief and creating a creative poster creative resume & innovative Design piece. Also taking into account current trends and industry practices to keep your work on trend and one of a kind.
C O N C E P T
WHAT IS THE MAJOR PURPOSE OF THE SELF PROMOTION ?
WHO ARE YOUR COMPETITORS ?
WHAT ARE THE OBJECTIVES & SCOPE OF THE BRIEF ? Develop ideas for a coherent body of creative work Plan & Organize, the production of creative work Develop your own approach to documenting the body of work Collaborate with others in producing work with others Create finished works Evaluate your our own creative work Evaluate & select presentation options Plan presentation of work Create a presentation View & update presentation
WHAT RESOURCES & TOOLS OR PROGRAMS WILL YOU USE ? - Computer - Adobe Programs ; Illustrator, InDesign, Photoshop & Acrobat - Internet Access; Research - Library - Supplied Templates - Visual Diary / Sketching - Heat Presser - Tote Bags - T-shirts - Printer
HOW WILL YOU CONSIDER MORAL OBLIGATION ? That all my work is my own and has a not been copied from any other persons work. Though taking into account where due knowledge is made in the text. Also that all answers are to my own knowledge and not my peers.
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V I S U A L I S AT I O N
3 EXAMPLES OF SELF PROMOTIONAL TRENDS
mainstaysupplyco This t-shirt design helped me think outside of the box. Thinking to create a Illustration that kind of tells a cool story. The colour pallet is neutral but is common with these illustrations designs.
Yeaaah! Studio
Badlands
WOW, this top inspired me
Another inspiring print,
massively because its so
Though this one may look
on trend at the moment.
similar to others as its using
The use of illustrations and
illustrations but I feel like it
text sets this top to a high
has of a more free handing
standard. To me this is goals
drawing technique. Which
here, illustrations skills, text
for sure on trend, just check
layout and use of humor.
out Pintreset.
3 EXAMPLES OF OTHER PROMOTIONAL TRENDS
Santa Cruz
Ripndip clothing
Ruewear.clothing
Mainly using there logo on
The use of just using images
Mainly using calligraphy
there designs can be boring
and Photoshop in other
and making it the main
but they do mix up the
faces is a huge hit and has
piece has been on trend
feeling of them by adding
been for the last few years.
a lot recently as its very
graphic hevay illustrations.
It brings humor, but sadly
minimalist but effective.
Personal I think its a great
for me I find it tacky and
Though in saying that I
way to get your business
personally not my style.
don’t think It will suit with
name out there.
the illustrations I have already started.
HOW DID THESE IMPACT THE PROJECT ? These helped impact the project as they guided me to
current trends, influencing my whole look and feel.
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C O N C E P T D E V E L O P M E N T Based on the top 3 sketches of designs for my t-shirts and tote bags, I feel as though piece 2 & 3 still need a lot of work. Though in saying this I am feeling confident that I’m on the right track as, researching from heaps of clothing brands, graphic blogs & the helpful hand of Pintrest has made me re think design layout and has pushed me on my illustrations skills so far. Wanting to create a successful brand is hard but a clothing brand is whole other level due to the competition out there and that the style is always changing.
FEEDBACK & EVALUATION The feedback and evaluation I received back from classmates, are that my designs needed more work and tidying up. Also to maybe re think my colour pallet, by adding in one other tone of red. Apart form that I didn’t receive much more feedback. Though in saying that I was helped to set up files for printing my designs and sending them to the printers. In saying this I have created a major piece that is to the brief and have successful made something that I want to share and feel as though its on trend. Also before I was going to get my t-shirts digital screen printed but due to servicing issues with the company and trying to get another quote in time was just a no go. As I wouldn’t of had any work to show at the showcase. So I went back to my drawings and made them all ready for heat pressing.
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R AT I O N A L E
WHAT IS YOUR DESIGN RATIONALE?
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My design rationale came from having a strong passion for street apparel and illustration drawings. Being able to create pieces of art using the skills in which I have gained over the last months is a great feeling. In saying this I hope that one day I could take these skills and actually work with in the apparel industry.
D I R E C T I O N
HOW CAN THE DESIGN REFLECT YOUR VALUES & PHILOSOPHY AS A DESIGNER ? The Designs in which I’m producing holds value to me as a designer as I want to show positive vibes and uniqueness for young females. By adding in quotes to my pieces and using the unique art pieces, I feel as though I have already achieved this.
HOW CAN YOUR DESIGN STAND OUT FROM THE CROWD ? Within the designs that I’m creating I know that they will stand out as I am using bold colour’s with the illustrations such as RED and also white, keeping the colour minimal but effective. Also that I wish to create a advertising campaign for my designs pieces.
WHAT IS THE DIRECTION & FOCUS FOR YOUR WORK ? The direction & focus for my work is to research current trends, to work through my mood board and this Elements to plan to have a strong understand about the industry standards and trends. Keeping my sketches and screen-shots together to show progress in my work. Using the programs of Adobe and to plan and keep on track of when dead lines are.
WHAT ARE YOU TRYING TO ACHIEVE ? I’m trying to achieve a unique but on trend street apparel clothing. That inspires other women to not only wear but to embrace there quotes and statements into there own life.
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P L A N
3 Illustrations
No longer then 3 weeks
Heat Pressing T-shirts
Have files ready for heat pressing by the 9th November.
Heat Pressing Tote Bag Design
Have files ready for heat pressing by the 9th November.
Heat Pressing
Heat Press everything by the 23rd of November.
Moodboard
Have most of it completed by the 14th November, But have fully completed by the
P R O D U C E
TIME FRAMES
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WORK PLANNING
16th of November Document Plan
Have most of it completed by the 31st October. But have fully completed by the 16th of November
Sticker Printing - Free gift To be heat pressed on to tote bags
Have Stickers ready for showcase by the 14th of November
Finished Product- Hand in
Hand in by the 14th or 16th of November.
CONSTRAINTS - Having constraints on my designs so I am able to send them to digital screen pressing people, so that they are ready at least 2 weeks before showcase is a must. - Getting my free stickers printed and ready to go for showcase is a must. - Also there will be constraints on me doing an actually advertising campaign so I have decide to use mock ups as a template. - Due to servicing problems with the digital screen printing company, I have know deiced to scrap that idea and just do heat pressing. As I don’t have the time to source and book for digital screen printing.
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P L A N T O
FINANCIAL 4 x T-shirts / White = $ 12 (Kmart)
P R O D U C E
Order Magazine: ISSU - Of Major Document plan / Cost: $29. Waiting time: 2 Weeks.
PHYSICAL Computer Work - Screen time Post Production : Printing machine / sticker (cut line contour) Heat Pressing Cutting and Have everything heat press ready Printing out my Advertising (Mockups) ready for showcase
WORKSPACE MANAGEMENT - T-Shirt - Cut line -CMYK / CUT CONTOUR / STROKE: 0.25PT / 100% MAGENTA Art size - 200M H x 147 W - Tote Bag - Cut line: CMYK / CUT CONTOUR / STROKE: 0.25PT / 100% MAGENTA - Design two major art pieces Through Illustrator. - Also Creating a design for a tote bag. - Major Project Plan Document, complete and create into a magazine spreed to print. - Complete the mooboard with all the research and work progress.
MATERIALS / RESOURCES TOOLS & PROGRAMS - COMPUTER - WACOM - ADOBE ILLUSTRATOR - ADOBE INDESIGN - SKETCH BOOK -DRAWING PENCILS - PRINTER - HEAT PRESSER - TOTE BAGS - T-SHIRTS ( 2 OR 4 X )
P L A N
A Trade Mark is used to distinguish the goods and services of one trader from those of another. A trade mark is a right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging. A registered trade mark is legally enforceable and gives you exclusive rights to commercially use, licence or sell it for the goods and services that it is registered under. :Design Registration is intended to protect designs which have an industrial or commercial use. A registered design gives you the owner, exclusive rights to commercially use it, licence or sell it. Copyright protection is free and automatic in Australia and protects the original expression of ideas, and not the ideas themselves. Common works protected by copyright are: - books / films / music / sound recordings / newspapers / magazines / artwork Copyright also protects originally created: - typographical arrangements / databases / media broadcasts / computer programs / academic journals / CD compilations
LEGISLATIVE WORK PLACE HEALTH & SAFETY Make sure that the computer monitor, CPU system unit, keyboard, and mouse are placed on a stable working surface (nothing that wobbles) with adequate room for proper arrangement. If this work surface is going to be used for writing on paper as well as computer, use a flat surface that is between 28 and 30 inches above the floor (suitable for most adults). Choose a comfortable chair. If only one person is using the chair, it can even be at a fixed height provided that it is comfortable and has a good backrest that provides lumbar support. If more than one person will be using the computer, consider buying and a chair with several ergonomic features. : Good posture is the basis of good workstation ergonomics. It is the best way to avoid a computerrelated injury. When working with printers make sure you let your work air for at least 24 hours, as the chemicals are harmful to yourself. Using the heat presser you must be aware of the heat, the position you stand in as you do not want to burn yourself or others. Also making sure the machine its self is on a flat clear surface.
P R O D U C E
Intellectual Property (IP) is a term that describes the application of the mind to develop something new or original. : It can exist in various forms; a new invention, brand, design or artistic creation. Some forms of IP require a formal application and examination process before a right can be registered. Other rights occur automatically without the need for a registration process.
T O
LEGAL & REGULATORY RESPONSIBILITIES
E Q U I P M E N T
EQUIPMENT REQUIRED
& C O S T
- COMPUTER - WACOM - ADOBE ILLUSTRATOR - ADOBE InDesign - SKETCH BOOK - DRAWING PENCILS - PRINTER - HEAT PRESSER - TOTE BAGS - T-SHIRTS ( 2 OR 4 X )
COST REQUIRED 4 x T-shirts / White = KMART $3 EACH = $12 Order Magazine: ISSU - Of Major Document plan / Cost: $29. Waiting time: 2 Weeks. Budget Considerations are not being able to have more then 4 tops due to budget. Also only being able to have one magazine, though I wish I had a few more so I could hand them out.
TA R G E T M A R K E T 6
My target market and audience is aim towards young females of all sizes, who are not only like illustrations but also positive inspiration and sayings. Wanting too bring females into the light of skate fashion and the new urban street wear. But mainly encouragement towards women and to lift up females. To be bold with your life and be you. Also to show that street wear isn’t all just for men.
B A C K G R O U N D
Encouraging young women but, also standing up for our rights to be include more with street wear and be diverse.
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element but also to help inspire women to be a unique and to express themselves.
F U N C T I O N
This really got me thinking about how women of all sizes are still fighting to get a say in the street apparel, especially within the industry I wish to one day be apart of. That gave me the idea of placing quotes with my illustrations to only give it another
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Through researching current trends and apparel clothing brands, I have found that heavy graphic illustrations are on trend. Taking this into mind for my own designs, though when I started to create my illustrations for my t-shirts finding that this clothing company’s had this style but were limited to women giving them a restricted choices.
P U R P O S E
The purpose and the function of this major project plan is to not only create a major project plan, complete the moodboard and unique illustrations but to also create a clothing campaign, for women in the street apparel encouraging women to be positive and unite together.
K N O W L E D G E 7
C O P Y R I G H T /
• Moral rights are personal legal rights belonging to the creators of copyright works and cannot be transferred, assigned or sold. • Only individual creators have moral rights. • Someone using copyright material may need to get consent from the creator as well as permission from the copyright owner. • There are a number of deferences and exceptions to infringements of moral rights. • Courts can award a range of damages for infringements of moral rights.
M O R A L
Creators have the right: • to be attributed (or credited) for their work; • not to have their work falsely attributed; and • not to have their work treated in a derogatory way.
& O B L I G AT I O N S
Creators of copyright material have the right to be attributed when the work is: • “reproduced” (such as by making photocopies, copying it by hand, reciting it onto an audio tape, scanning it onto a computer disk or printing out a copy of a digital file); • “published” (made public for the first time); • “exhibited in public” (in the case of artistic works and films); • “communicated” to the public (such as by putting the written work onto a website, broadcasting or faxing it or emailing digital files containing the work); or • “adapted” (translated, adapted from a literary to a dramatic work, or, for a musical work, arranged). You do not need to attribute the creator when you use a copyright work in one of the ways outlined • the creator has consented in writing not to be identified; or • it is reasonable in all the circumstances not to identify the author. There are a number of factors to be taken into account to assess whether a person has acted reasonably. These are outlined below, under the heading “Defenses to infringement”. Individual creators have moral rights in relation to their work. Examples of such creators are: • the writer of a novel; • the writer of a screenplay; • the architect of a building; • the composer of a song melody and the writer of the lyrics; • the painter of a picture; • the choreographer of a ballet. In the case of films the following people have moral rights: • the principal director; • the principal producer (provided the producer is a natural person and not a company); and • the principal screen writer.
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D E S I G N
COLOUR PALLET
C: M: Y: K:
0 99 97 0
C: M: Y: K:
124 100 88 20
BRIG HT RED
R: 161 G: 29 B: 43
W O R K
R: 236 G: 32 B: 39
R: 0 G: 0 B: 0
C: M: Y: K:
75 67 68 90
C: M: Y: K:
0 0 0 0
B LA CK R: 225 G: 225 B: 225
DA RK RED WHI TE R: 189 G: 33 B: 47
C: M: Y: K:
CHERRY RED
18 100 90 8 The reason why i decide to go with red and different tones of red. Is that we all know that red is a bold colour and I wanted to make a statement. At first I wanted to print on to black tops, but once researching and talking with my teachers that black and red are very harsh together. So then I decide to print on white tops. Leaving the red but introducing other tones of red.
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D E S I G N
LOGO
W O R K Keeping the logo very basic and clean. Using only Helvetica Neue and Wilderness Typeface. Keeping the red within the logo with ninety five brought this logo together to create a simply but effective logo.
INSPIRATION Researching from pintreset and instragram I was able to find heaps of inspiration. Also helping to see whats on trends and right now, illustrations a massive part of this year trends. Having weird quirky drawings that you save as a wallpaper or even on too a t-shirt. Below are some of the inspirations that help me and my drawings.
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I L L U S T R AT I O N O N E
Creating a piece that is very much on trend. Been inspired by illustrations from pintrest and instragram. Making sure to keep the quote inspirational and a statement. By, Alexandra King
I L L U S T R AT I O N T W O This piece was inspired to me once again by researching and finding illustrations. Wanting a look of difference and bold, to get the message across to other women. To be bold and “Believe in yourself� By, Alexandra King
T O T E B A G D E S I G N
The last piece I deiced to go with is just the logo and the flowers that are in the other two illustrations as I wanted to create a similar look that would flow on to my tote bag. Once printed with cut line around each letter and number. it will then be heat pressed on to a black tote bag, as cream coloured bag would not suit my colour pallet. By, Alexandra King