Why Advertise In Style?

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About

Style magazine is distinctive, sophisticated, and reflects the best of Lake and Sumter counties.

We enjoy introducing readers to amazing and extraordinary people who are making a difference in their work or special causes of devotion, and we delight in showcasing local talent—artists, musicians, crafters, and outstanding students—who call this area home.

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e also highlight the latest local trends, new medical advances, and where to go for entertainment and special events. We share the fun outdoor activities that are enjoyed on our beautiful lakes and the area’s many golf courses, along with all the great places to dine for an amazing array of foods and drinks.

We listen to our readers by sharing their favorites, too, everything from their top picks of places, people, and things in our annual “Hot List” survey, to striving to raise awareness of local issues and plights that should be addressed, such as human trafficking and homelessness. We are devoted to making sure people know the available resources, organizations, and people who provide help to those in need.

Merriam-Webster defines “style” as “a distinctive manner,” and “the state of being popular,” and we at Style magazine take pride in exemplifying our name with passion and panache.

Style magazine covers all of Lake and Sumter counties and The Villages, reaching more than 210,000 audited readers.

BENEFITS • High-end, award-winning publications with entertaining and thought-provoking content • Quality audiences comprised of local, intelligent, savvy readers • Established and proven distribution channels • Powerful partnerships • Publish 12 monthly issues a year of each magazine • Audited readership of more than 200,000 • Mobile magazine apps for Apple, Amazon, and Android devices • Online digital edition with rich content

The power of magazine brands, whether in print or on a digital platform, boost sales and generates strong returns on advertising spending.

Source: Meredith Sales Guarantee studies, 2014-2016

DEMOGRAPHICS OTHER 13.3% 55-64 27%

25-44 22%

AGE 45-54 37.7%

3RESIDENTS OUT ARE OFREADING 4 STYLE MAGAZINE

MALE 42%

GENDER FEMALE 58%

Print is alive and well!

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uring the past several years, we kept hearing “print is dead” and digital is the way to go.

Well, based on readership numbers and our audience engagement, we are here to tell you that simply is not true. Style magazine has experienced a 100 percent sell-through rate month after month, and year after year. Meaning that each magazine we place in our displays is picked

up and read. We have discovered that if someone has made the effort to seek out our magazines and pick them up, they are much more invested in the publication, rather than having it force-fed on the internet or sent directly into homes uninvited.

Furthermore, Style magazine is 100 percent local content. Residents rely upon Style magazine to keep them in the know and abreast of positive news and what is happening in the community.

10 STATISTICS THAT PROVE PRINT IS ALIVE!

Print magazines are more balanced across generations than other media, including internet, TV, radio, and newspapers.

• 56 percent of consumers find print marketing the most trustworthy form of marketing.

• New York Magazine experienced a 44 percent growth in single copy sales in 2015.

• Subscriptions remain strong.

Source: GFK MRI, Fall 2016

• 80 percent of traditional mail is opened whereas 80 percent of emails are discarded.

• Readers retain more information when reading print.

• The Atlantic saw a 2 percent increase in circulation.

• Print media helps you establish a brand.

• Print is eternal. Longer shelf life for table-top magazines.

• Print readers have a different mindset: When a consumer opens a magazine, he or she is likely doing so to relax and read for pleasure. While reading, there is the likelihood of looking at the advertisements while turning pages.

• Print is art. Magazine layouts are an expression of art, creative and engaging.

Source: Pew Research Center, June 2016, “State of the News Media 2016” & H2Omediainc.com

<$50K 19.1%

>$150K 18.3%

INCOME

AVG. $60,750

$50-74K 29%

$75-149K 33.6%

ADVANCED DEGREE COLLEGE 12.8% DEGREE 21.7% EDUCATION SOME COLLEGE 63.2%

Digital edition

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e stand by our statement that print is alive and well; however, we have always held the philosophy that Style magazine would be available everywhere the reader is. Therefore, many years ago, we made the decision to offer downloadable apps for the magazines, and a digital edition that offers special content not found in print editions. Style magazine now has a tremendous following, allowing readers to obtain their content several days prior to the printed edition hitting the streets.

AVERAGE MONTHLY READERS

15,000 7:28 AVERAGE TIME SPENT ON DIGITAL EDITION

MULTI-CHANNEL MAGAZINE 86% MEDIA CAMPAIGNS ARE ESPECIALLY EFFECTIVE. 68% In multi-platform magazine media campaigns, impact on sales was much higher for households exposed to both print and digital platforms AVERAGE SALES LIFT = +11% Index = percent HH reach/sales contribution *Average of the indexes across the 7 campaigns Source: Nielsen Homescan; analysis of 7 crossplatform campaigns in Meredith magazine media brands, 2014-2016

Average percentage of household reach of campaign Average percentage of sales impact

18% % 14 9% 5% PRINT ONLY *Index 79

DIGITAL ONLY PRINT+DIGITAL *Index 149

*Index 415

The total number of adults who read digital edition magazines grew 27 percent between 2015-2016.

Source GfK MRI, Fall 2011-2016

Website

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hough Style is a monthly publication, we know daily events and local news in this part of Central Florida is important to our readers. That’s why earlier this year we introduced a new segment to our website called, “What’s Going On?” We are committed to providing the most accurate and up-to-date information to readers—immediately.

We publish new stories daily, and share these stories through social media platforms, such as Facebook, Twitter, and Instagram. By doing so, we have attracted thousands more readers to our website and kept them engaged.

By The Numbers AVERAGE TIME SPENT ON SITE 1:30

The Style magazine website is the place to go when you want to be in the know.

Put your message in front of our audience. When digitally advertising with Style, you can establish your online presence, make an emotional connection and get online customers excited about who you are and what you have to offer. Allow your ad to work for you 24 hours a day and gain access to a limitless, ideal audience.

SOCIAL MEDIA FOLLOWERS

IMPRESSIONS PER MONTH

8,000 157,000 26,000 35K

AVERAGE MONTHLY VISITORS

30K

1:16

15K

JUN ‘17

MAY ‘17

APR ‘17

MAR ‘17

FEB ‘17

JAN ‘17

DEC ‘16

NOV ‘16

OCT ‘16

SEP ‘16

AUG ‘16

JUL ‘16

JUN ‘16

MAY ‘16

APR ‘16

5K

MAR ‘16

10K

FEB ‘16

:00

:20-:30

JAN ‘16

:30

20K

NATIONAL AVERAGE

1:00

lakeandsumtertyle.com

25K

Testimonials Don’t just take our word for it.

Our clients say it best!

Being on the cover of Style magazine has made a significant impact on my business.

The simple message of changing the game of getting healthy spoke to people. My practice experienced an increase in new patients who wanted to take an active role in improving their overall health.

—​​JOHN THEECK D.C., LEGACY CLINIC

Advertising in Style magazine has really helped our business jump to the next level. While most real estate companies just do online advertising, we use a combination and the online and print readership of Style magazine gets us the exposure we need for our clients.

For many years we have found working with Style magazine very instrumental in achieving our advertizing goals. Our rep, Mike Stegall, is awesome.

He is supportive, creative, pays close attention to details and does what he says he will do.

—LENA WILLIAMS, MORRIS REALTY AND INVESTMENTS, "2016 REALTOR OF THE YEAR" FOR THE REALTOR ASSOCIATION OF LAKE AND SUMTER COUNTIES

—BETH CARTER, PRACTICE ADMINISTRATOR, JAMES W. YOUNG, III, M.D. PROSTATE EVALUATION CENTER

Working with Style magazine is a pleasure and a joy. Everyone is professional, kind, and on the ball! They always have us in mind when new exciting things are happening in the community, and never fail to make us aware of the awesome opportunities afforded to us. Style will go above and beyond to make sure we are satisfied with their work and the results.

It’s just a bonus they always put a smile on our faces when we see them!

—ELLE FAIRCHILD, TB FINANCIAL GROUP, INC.

Style magazine has been a wonderful partner over the years for our advertising needs here at Plaza Cadillac. The magazine has been a major contributor to our goal of providing a customer focused viewpoint of our dealership through the testimonial advertising that we do. We have especially noticed a steady gain in our South Lake County sales and service business and I attribute that gain to our advertising in the Style magazine. The placement of the magazines is focused in areas that are very supportive of our customer demographic and the ads themselves are designed in a fashion that shares the "Cadillac" style and elegance that our customers desire. Thanks so much Style.

We look forward to a continued relationship for many years to come.

—GREGORY A. YAGER, GENERAL MANAGER, PLAZA CADILLAC

AKERS MEDIA // 108 S 5th St. Leesburg, Fl 34748 lakeandsumterstyle.com // 352.787.4112