BLEUFORÊT
71 Newbury St., Boston, MA DATE : Summer 2010 MEDIA : Vectorworks 2008, Adobe PhotoShop CS4, Adobe Illustrator CS4 SIZE : 3400 Sq. Ft.
Public Alley
RETAIL DESIGN
The senior Directed Studies Studio is focused on designing a retail store for a French fashion brand—Bleuforêt. The brand offers a range of knitted fashion accessories, mainly hosiery items for men and women characterized by high quality materials and design, both elegant and contemporary. “Fine materials, innovation, fantastic style and the great care given to the sewing, make the different ranges of the very special Bleuforêt socks.” With such a distinctive image, the Bleuforêt store should be able to defend the idea of high quality hosiery shopping experience. The design idea is to conceive a luxury store with a hint of sexiness yet playful to encourage customers to explore the entire store.
Newbury St
N
03
04
05 P. 7