Characterstics of App Explainer Video
Explainer Video Pricing An "explainer video" is a short video that provides an introduction to a overview of a topic. An explainer video is a short animated movie which focuses on describing a business idea in an easy, engaging and persuasive way, by using a clear and concise speech; appealing and captivating visuals that instantly grab the viewer's interest. It's both informational and educational, generally it explains what the company offers, how it can assist the customers with their problem and why that product/service is the ideal option on the market. Attributes What makes these videos different from any other marketing video? Check out their main characteristics! - Short: explainer videos are brief and very straightforward (no longer than 90 seconds on average). - simple: they pass out a simple and clear message by following the classical story construction of "what", "how" and "why". - Focused on the target audience and their issues: these types of videos are made to satisfy the target audience's needs, in order to make them feel recognized with the company's proposal. - Top quality: to receive the very best marketing results, these videos need to have the best quality in order to make the company stand out from the competition. - Animated personalities: explainer videos normally utilize animated characters to give an enjoyable touch which generates a solid relation to the target market. - Branding colours: they generally use the appearance & feel of the brand's identity in order to spawn solid brand recognition. - Music: explainer movies have sound and music effects that set the mood to tell a particular story
and help increase participation. - Expert voice-over: These videos are featured with a professional voiceover artist which show what is being displayed on screen. Benefits Of A Explainer Video Now that we understand what an explainer movie is and what their most important characteristics are, the question is: how can it help you market your company? We've compiled 4 excellent benefits they have for enhancing your advertising strategy. Check these out! 1: Explain your business idea in just a matter of moments - Explainer videos are great to spell out your business idea in just a few seconds, they function perfectly to immediately grab your audience's interest. By placing an explainer movie over the fold in your site, you can increase the average visit time by two minutes! 2: Boost your internet visibility - Hence, if you make your visitors stay longer on your own webpage, it is widely appreciated by Google (or some other search engine), contemplating it of interest and will rank it higher. Also, video content provides you the chance to be on YouTube, the 2nd largest engine as well as the 3rd biggest social networking site on the internet. 3: Increase conversions - Explainer videos are very catchy, appealing and persuasive, and they invite people to keep on watching. People can understand what you do at a quick, simple, informative and enjoyable manner. This is essential to start growing your conversion rates. Just for you to have an idea, an explainer video can grow conversions by 20% on average! 4. Build brand awareness - If you apply the colours of your brand to the background and landscape of your movie, the viewers will know that your company is your one behind this proposition. Furthermore, if you customize the characters of the movie according to your target audience's personality, look, age, etc. you'll create a powerful emotional bond with them. All this really helps a lot to build brand awareness and induce confidence towards your organization. So, if you consider the principal features of these videos, then you can see that they may help you through every stage of the sales funnel: awareness, consideration and decision. Everything depends on the message you want to transmit and what kind of "activity" you wish to create from your target audience. Do not miss the chance to utilize such a great cost-effective advertising tool! Product Explainer Video