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ally very simple to do. If you have an appointment, re-confirm that the appointment is still on. Maybe they wrote the time down wrong, maybe you wrote the place down wrong. They might have cancelled and you didn’t get the message. Many things can happen and details can fall through the cracks. Make sure you are on the same page.

2. Tell Them What You’re Going To Tell Them, Tell Them, Then Tell Them What You Told Them

I know another crazy sounding one, but you will remember it. It’s basically self-explanatory. If you’re in a meeting with someone, give them an overview of what you are going to tell them about, tell them, then repeat yourself. If a person hears something three times they are more likely to remember it.

Making connections is a crucial part of a career, keeping those connections healthy is even more important. Don’t let your career suffer because of a “rookie” mistake. Professionalism is a key factor in how far you make it in this industry. So choose your form of communication wisely and use it to your advantage. This is all a part of being able to market yourself as well as your product. Conflicts are going to happen from time to time but using these simple steps can help keep you from being the one that causes the conflict.

THREE QUESTIONS FOR RADIO by Dr. T. Roberts This month on “Three Questions” we interviewed Terry Herd, Americana Music Director - KRCB and Weekend DJ from Santa Rosa, CA. AirPlay Direct (APD): What is your station I.D., location, format and how long have you worked there? Terry Herd (TH): I am a syndicator with 139 stations throughout the US and Canada / Bluegrass Radio Network is the name of the company. My weekly 3 hour show is called “Into The Blue” APD: How long have you been a member of AirPlay Direct and why do you use AirPlay Direct? TH: I use AirPlay Direct multiple times each week. Not sure how long

I’ve been a member…maybe 3 years? APD: Tips for Independent artists on AirPlay Direct. Please share with us one tip on what “not to do” with your APD artist / release page, and one tip on what “you should do” with your artist page and songs. TH: TO DO: Be sure to include songwriter credits for each track. Keep in mind, this may be the only place DJ’s can find information for your project. If it’s not in the track notes, those songwriters may never get credit for their contribution. NOT TO DO: If you upload a single from a forthcoming project, don’t let it languish more than 45 days before uploading the rest of the project.

The Direct Buzz March Issue 2014  

the Direct Buzz January 2014 issue. Our mission is to entertain, enlighten and inform.

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