Virgin Atlantic Dream Gap Project
up with Barbie UK to create
cancelling headphones.
five years old, many girls
three special edition dolls.
The cabin crew doll wears
start to develop self-limiting beliefs. Because of their gender, they stop
dolls have been designed
the red Virgin Atlantic Vivienne Westwood uniform.
in the likeness of real Virgin
The pilot and cabin crew
Atlantic uniforms and show
dolls will be on sale on-
ethnic and body diversity,
board and in select stores
This was the thinking
reflecting the body types
later this year.
behind the ‘Dream Gap
available in the Barbie line.
believing that they can do or be anything.
Project’ by Barbie, a glob-
Virgin’s collaboration with
The pilot doll has articulat-
Barbie is part of a wider
ed ankles and flat shoes
initiative at the airline to
and wears a pilot’s uniform,
encourage more females
complete with wings and
in STEM (science, tech-
badge. The engineer doll
nology, engineering and
As part of this initiative,
wears flat safety boots, an
mathematics) and aviation
Virgin Atlantic has teamed
access lanyard and noise
careers.
al initiative that gives girls the encouragement and resources to believe they can be anything.
63.
Virgin Atlantic says that the
Airline Marketing Monthly | September 2019
From as soon as they are
