Frontier Airlines Green Week Is your last name Green or Greene? If so, you would have been able to fly for free, or alFrontier Airlines in mid August, when Frontier staged ‘Green Week.’ As part of this people called Greene or Green received refunds of up to $400 when booking flights. What’s the significance of
the competition. Some of
which happens to have en-
Green? It’s of course a pri-
these are of course simply
vironmental benefits.
mary colour in the Frontier
a by-product of its business
Airlines brand.
model.
However, as a specially built
For example, yes, Frontier
a good job in showing how
micro-site explains, the
does have relatively more
different improvements are
campaign is also designed
seats on its aircraft, and that
making a difference (e.g.
to show how Frontier is
does mean that the carbon
Frontier has stats such as
reducing its overall carbon
footprint per passenger is
that the the A320neo in-
footprint. As a result, Fron-
lower, but as an LCC, flying
troduction will result in a
tier flew a new A320neo
more people per aircraft is
50% reduction in the noise
from Denver to Greenville
simply how it operates.
footprint).
Similarly, Frontier doesn’t
It’s a good example of how
Greenest Flight.’
offer an IFE system or in-
an issue like this can be
flight WiFi, which reduces
communicated in clear,
The micro-site lists various
the weight of the aircraft.
easy to understand lan-
ways in which the airline
But the reality is, this is a
guage.
claims it is ‘greener’ than
money saving measure
(get it?), North Carolina, calling it ‘America’s
55.
However, overall the campaign and micro-site does
Airline Marketing Monthly | September 2019
most free, with US LCC
