ANA - Aoki N’Air A number of airlines have started using podcasts as a storytelling and destination marketing tools. Two examples are KLM and Virgin Atlantic. The latest airline to get into the podcasting space is ANA, which has teamed up with Japanese-American musician Steve Aoki, to front a podcast
The five-episode podcast explores Japanese culture, with a focus on travel, art, food, music and fashion. In each episode, Aoki sits down with his long-time manager Dougie Bohay to talk about Aoki’s personal perspective on what makes Japanese culture unique. The episodes are available to listen on Spotify.
Research shows that podcast listeners
This is of course not the first
are engaged - they actually listen to
collaboration between ANA and Steve Aoki. At the end of 2017, the airline used Aoki (and a number of other celebrities) to front its Experience Class
viewers who click away after a few minutes. They are also more likely to be in a higher earning demographic, and
campaign.
hence more likely to travel.
This included Aoki producing a number
We’re planning a future industry
of short films, as well as curating a
supplement on podcasting, giving
Spotify playlist “Touchdown in Tokyo.”
airlines and airports best-practice
At SimpliFlying, we’re big fans of
consultancy, and wish to partner with
podcasting as a medium (and are indeed considering it ourselves).
45.
most of the show, unlike YouTube
industry advice. If you are a podcast us on this, contact us!
Airline Marketing Monthly | June 2019
series called Aoki N’Air.
