Retailing in micro moments: messenger channels are the best place to retail post-sale ancillaries Messenger channels are places for airlines to sell ancillaries, and two complementary trends are making it happen. On one hand messaging apps and channels are turning into eco-systems that allow you to do much more than just ‘message.’ And at the same time, consumers are engaging in countless ‘micro-moments’ on their mobile devices during the day. Together those two trends add up to a powerful sales opportunity for airlines. We’ll explore each of these in turn:
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Airline Marketing Monthly | June 2019
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