Airline Marketing Monthly - June 2019

Page 31

It’s not about A.I. vs. human intelligence: successful customer service blends the two frontier of customer service will be delivered by chatbots replacing the concept of human agents. We disagree. As chatbot builders, having successfully launched over a dozen bots to the industry, we know that a bot only approach to customer service By Iùaki Uriz Millan, CEO at ( caravelo (

and engagement is doomed to fail. We know too that companies that utilise bot technology as a compliment to its service agents create a strong interlined team of digital and human.

We believe artificial intelligence should be guided by human intelligence to ensure an enriched customer experience. With bots on hand, human agents can spend more time tackling intricate, sensitive issues that chatbots are not quite ready for. Here’s how we see the role of artificial intelligence within the sphere of airline customer service bots.

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Airline Marketing Monthly | June 2019

We read a paper recently that claimed that the new


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