United - Fly like a Superhero
course a cinema.
ers in the premium ‘Polaris’
series of infotainment style Airline Safety Videos comes
However, while the locations
cabin receiving a themed
from United. The US Airline
in Safety is Global matched
Spiderman amenity kit.
has produced a video in
various United destinations,
partnership with Sony Pic-
here they relate to places
This will feature branded
tures to mark the forthcom-
featured in the new Spider-
products including an eye
ing release of “Spider-Man:
man film.
mask, socks, tissues, ear plugs, a toothbrush and a
Far from home.” The video also has cameos
pen alongside luxury skin-
The video has a similar look
from characters in the mov-
care products, designed
and feel to the last United
ie. E.g. ‘Spiderman’ uses his
exclusively for United cus-
Safety Video, “Safety is Glob-
web in the different safety
tomers.
al,” complete with a cameo
demonstrations, while Peter
by the airline’s boss Oscar
Parkers’s best friend ‘Ned’,
Frequent flyer MilieagePlus
Munoz. Airline flight atten-
is seen with Oscar Munoz
members are also able to
dants talk through safety
outside a movie theatre.
bid award miles to attend the Spider-Man: Far From
features in various real world
19.
tending to United custom-
/ non aircraft locations - e.g.
From June, the collabora-
Home premiere in Los An-
a delicatessen, a park, and of
tion with Sony Pictures is ex-
geles on June 26.
Airline Marketing Monthly | June 2019
The latest in the ongoing
