FEATURE - HOW ARE OTHER AIRLINES ANNOUNCING THEIR REOPENING? In the previous piece, weâve talked about easyJetâs âEuropeningâ campaign. What are other airlines doing to announce that they are open for business again? Here we present a selection.
Wizz Air - Say yes to flying Unlike other European airlines, Wizz Air never really stopped during the pandemic, and for a time was actually Europeâs largest airline. Wizz Air has also continued expanding, including to Abu Dhabi, with flights to a range of destinations in Central and Eastern Europe.
In the video, a series of (mainly) millennials are shown wearing masks, but saying âyesâ to a variety of different travel experiences, from an Erasmus (student) reunion, to a romantic trip to Rome.
Like other airlines, Wizz Air has produced videos and marketing collateral trying to reassure passengers and showing what the ânew normalâ of flying will look like. This includes a video entitled, âSay yes to enhanced health and safety.â
Itâs worth saying that the average age of a Wizz Air passenger is 37, and so still firmly a millennial. âSay yes to flyingâ is pitched very much at that demographic.
The most recent video by Wizz Air called âSay Yes to Flyingâ (click above for the video), has a cheerful and aspirational tone and
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portrays travel and flying as something that can still be fun.
AMM - July 2020
Additionally, Wizz Air, like other LCCs, is engaged in some heavy price promotions to get people on board their aircraft and flying again.
