Airline Marketing Monthly - January 2020

Page 85

Edelweiss - Catch a flight to Buenos Aires

Buenos Aires. Winning involves downloading a special Edelweiss app from the iOS or Google play store, and pointing it at the sky. The idea is to ‘catch’ an Edelweiss flight leaving for Argentina, for a chance to then be on one of those planes yourself. Edelweiss is wholly owned by Swiss International, which is of course in turn part of the Lufthansa Group. Edelweiss flies to a range of leisure destinations from its Zurich base. This includes Argentina, with twice weekly Buenos Aires flights having started in November 2018. Edelweiss isn’t the first airline to produce an app that you have to point at the sky. In 2012, Air France released a ‘music in the sky’ app that pointed up in order to ‘capture’ songs.

85.

Airline Marketing Monthly | January 2020

Swiss Airline Edelweiss is giving people the chance to win flights from Zurich to


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Nepal Airlines Safety Video

1min
page 24

Qatar Airways - Team talk

1min
page 23

Starlux Airlines - Star Wonders

1min
page 22

Airline Safety Video Round-up

1min
pages 20-21

Delta - Parallel Reality

1min
page 86

Edelweiss - Catch a fight to Buenos Aires

1min
page 85

Emirates - Americas Cup

1min
page 84

Cathay Pacifc - This Chinese New Year, it’s all about family

1min
page 83

Rossiya Airlines - Masha and the Bear

1min
page 82

Qatar Airways - Blink and Score

1min
page 81

Virgin Atlantic and Grey Goose

1min
page 80

Royal Brunei Airlines - It’s the little things that matter

1min
page 79

British Airways - Clever You

1min
page 78

An introduction to the 6x model by Marc Weber Bång, CEO, SimpliFlying Global Institute

9min
pages 70-76

Infuencer marketing and aviation brands, some examples

6min
pages 54-56, 60-63

5 KPIs Every Infuencer Marketing Campaign Should Track

5min
pages 50-53

The Cost of Infuencer Fraud: Are you losing 15% of your budget?

4min
pages 38-41

Busting the six most common myths of influencer marketing

4min
pages 28-32

Sustainability News

8min
pages 10-18

Japan Airlines - Win a trip with JAL

2min
pages 7-8
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