Air India - Celebrating India September 27th was World Tourism Day. It also marked the launch of Air India’s new non-stop service between New Delhi and Toronto. Though the core idea is
billboards. And just like
occasions, Air India gave
sound, we’re not huge fans
an ad billboard, anyone
the Boeing 777 serving the
of this execution, as unlike
seeing it, should be able to
new route a special livery.
some of the other examples
get it in seconds. However
The design involves pictures
we’ve provided here, it is
in this case putting the
of Indian destinations being
quite easy to miss.
pictures above the windows
placed above the windows, accompanied by the words ‘Celebrating India.’
Special liveries are essentially mobile ad
makes the Air India livery lose some of its intended impact.
SunExpress - Shaun the Sheep Holiday airline SunExpress has unveiled a special livery for one of its Boeing 737-800 aircraft - one that celebrates the new ‘Shaun the Sheep’ kids movie.
Jointly owned by Turkish Airlines and Lufthansa, much of SunExpress’s traffic involves flying German holiday makers to the Turkish mediterranean coast. At the same time, though Shaun the Sheep was developed by Bristol (UK) based Aardman Productions, the franchise is very popular in Germany. As a result, this tie-up, and the renaming of the aircraft into the ‘ShaunExpress’ makes a
21.
lot of sense from a brand point of view.
Airline Marketing Monthly | October / November 2019
To celebrate both those
