wow air
honeymoon
Icelandic LCC WOW Air (recently bought by Icelandair) is offering one lucky couple, “the chance to experience the world’s greatest honeymoon” in an all expenses paid trip. A short video shows an Indian couple at the start, followed by WOW Air imagery and pictures of Iceland, while a North American voice over gushes about the activities on offer to the winners.
The mechanic is quite simply to nominate either yourself or another couple via a web form. The video does not actually spell it out but this is a tactic aimed specifically at the Indian market following WOW Air’s recent launch of Delhi - Iceland flights. The terms and conditions make clear that the prize includes DEL - KEF flights, as well as the Honeymoon experience. ■
December 2018 • Airline Marketing Monthly 41
