vietjet
love connection Vietnamese airline VietJet has launched a campaign across Asia entitled ‘Love Connection.’ The airline has built a micro-site around the campaign, where you need to register using an email address and a mobile phone number registered in a VietJet country destination. The airline says that to win free flights, participants have to share “their love stories, express their wishes to reach one or more destinations, in the form of an article with pictures (up to 1,000 words including at least 01 picture).” The campaign heading is if anything a little misleading, as Vietjet is not talking about “love stories” in the conventional romantic sense of the word. Rather the Ts and Cs say that
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“participants share their motivation about flight traveling, seeking new destinations experience, contributing to the community for good causes, and ideas to conduct his/her Love connection journeys to connect with their beloved ones.” Indeed, the entries received so far seem to be focusing on a love of travel more than anything else. ■
Airline Marketing Monthly • December 2018
