flybe
Inaugural short break survey report Europe’s largest regional airline Flybe, has unveiled its ‘inaugural short break survey report.’ Conducted as a survey involving 2000 UK consumers, the report looks into short break trends. The motivation for Flybe releasing such a report is clear - the airline says that its average flight time is only 52 minutes, hence it is aiming squarely for the short break / city break market. Flybe says that the results show that the growth in short breaks
is being driven primarily by the under 35s and for three reasons. The first is affordability, followed by people prioritising ‘experiences’ over material goods, while the fact that we’re increasingly time poor is leading us to make the most out of the time we have. Flybe has been in talks about a possible sale. At time of writing, interested parties were reported to include British Airways parent company IAG, Virgin Atlantic, and Stobart Aviation. ■ image credit - Flybe
December 2018 • Airline Marketing Monthly 35
