brewdog
brewdog airlines
February 2019 will see what is being billed as the world’s first “craft beer airline” take off between the UK and the US. Not an airline as such, it is actually a chartered flight organised by Scottish brewery BrewDog. A 767 is being turned into “BrewDog Airlines” and will fly a plane load of beer aficionados between London Stansted and Columbus, Ohio, where the Brewery has its US HQ, as well as owning a hotel - the Doghouse (the “world’s first beer hotel.”) Most of the seats on the flight are being set aside for so-called “Equity Punks” - investors in the business. However, some are being given away on social media The trip to the US will include “the world’s highest ever beer tasting at altitude” with a specially developed, brand new beer (“altertude beer”), which Brewdog says it has created a beer that is meant to taste better at 30,000 feet.
Brewdog told us that the Boeing 767 will fly with full BrewDog branding on the outside of the plane as well as inside. Last year, Cathay Pacific launched what it called the world’s first airline beer. - ‘Betsy.’ Brewed and bottled by the Hong Kong Beer Co, “Betsy” was named after Cathay Pacific’s very first aircraft, a DC3. It was offered to Business and First class passengers on London Heathrow, Gatwick and Manchester flights over March and April 2017. (For more information on Betsy see our March 2017 issue) ■
December 2018 • Airline Marketing Monthly 33
