The surprising online popularity of Air China’s ‘Land your dream’
Has Air China created one of the most successful airline YouTube videos of all time, for a video that doesn’t use celebrities or have any kind of stand out creative hook?
Within a month of being uploaded on YouTube, the English, German and French versions of the new Air China ad “Land your dream” have cumulatively (at time of writing) notched up well over 40 million views. The result is that the Chinese state-owned airline, and Star Alliance member now has a YouTube channel with a higher total view count than Delta, Qantas or Lufthansa - all of
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who have been uploading videos on YouTube for over a decade. In this piece, we’ll look at why we were so surprised when we first saw Air China’s YouTube view count, and why it’s so out of sync with other airline videos. Land your dream Launched at the start November for the
Airline Marketing Monthly • December 2018
