Airline Marketing Monthly July 2018

THE WORLD’S HIGHEST POP-UP RESTAURANT FOR ETIHAD Fine dining on Everest? It’s become a possibility thanks to Etihad, which created the highest pop-up restaurant in the world, located at Everest Advanced High Camp.

Etihad’s Sanjay Thakur is a chef who has gained a profile beyond the airline. In 2015 for example he was a finalist in San Pellegrino’s Young Chef 2015 awards.

A team of Etihad in-flight Chef, Sanjay Thakur and fellow chef Soundararajan Palaniappan were included in the Guinness Book of Records on June 4th,

The whole project took six months to plan. This included acclimatisation and fitness training, and complex logistics

for setting up Tiryagyoni, a pop up fine dining Indian restaurant at 5,585 metres above sea level.

to ensure they had the permit, gear and transportation they needed to prepare the meal and welcome guests.

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Airline Marketing Monthly - July 2018