campaign launched on 15 October and That is why we chose to use the Queen is being promoted worldwide in key soundtrack, and a creative approach that markets. was uplifting and energetic, to remind people of the excitement of travel.” “Emirates and Dubai have always been inextricably linked,” Boutros Boutros, The result that ‘Don’t Stop Me Now’ Emirates’ Divisional Senior Vice President is ultimate feel good song, according for Corporate Communications, Marketing to science, comes from cognitive and Brand, said. neuroscientist Dr Jacob Jolij, who found that a fast tempo (about 150 beats per “At Emirates we believe that people, minute), a major key and happy lyrics are regardless of their backgrounds, have a the key common elements of a feel-good strong desire to travel and experience song. the world for themselves. They want to be inspired, to discover, and to have fun. Dr Jolij’s study was indeed PR-led and
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