AMERICAN AIRLINES AMERICAN AIRLINES SPORTS LOUNGE
This October issue features a number of American Airlines already advertises airlines who created immersive events heavily in Canary Wharf, public transport such as pop ups. billboards advertising its 16 daily flights to New York are prominent. For example, we’ve included an article about easyJet’s ‘Cafe van der Sprinkles’, The airline also has a track record of while our cover story features Lufthansa’s promoting sports events to office workers ‘Travel Kiosks’ where they used live video and businesses in the district, for example to connect shoppers in German cities with it sponsors the annual giant screens kiosk owners in North America and Asia. broadcasting action from the Wimbledon tennis tournament. At the same time as easyJet opened its Sprinkle Cafe in London’s Leicester The thinking is obviously that sports is Square, American Airlines was across a big part of corporate culture in major town in the Canary Wharf financial district companies and financial institutions, and with a pop-up “Transatlantic Sports as a result American Airlines has tapped Lounge.” into this.
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