Airline Marketing Benchmark Report September 2017

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EASYJET - FOR THE LOVE OF FLYING

According to trade industry reports, the aviation industry is facing a global pilot shortage, as the supply of trained candidates can’t keep up with the demand of more and more people wanting to fly.

will become even more commonplace.

One airline which is trying to head off any recruitment bottle-neck is British LCC easyJet. Over the Summer, the airline has been engaging in a marketing push, Pilot training organisation CAE estimates headlined “For the Love of Flying” that that the world will need 255,000 new promotes the benefits of working for the airline pilots by 2027 to offset both the airline. effect of retirement and industry growth. A major part of that is a collaboration If those vacancies can’t be filled then with broadcaster ITV, which is currently instances such as US regional airline showcasing easyJet in a series called Horizon Air cancelling hundreds of flights “Inside the Cockpit”. due to a lack of people to fly the planes

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Airline Marketing Benchmark Report September 2017 by Aviation Marketing Monthly (AMM) - Issuu