Airline Marketing Benchmark Report-August 2017

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LUFTHANSA CARGO - INSTAGRAM TAKE-OVER

In a previous report, we talked about how brands were using Snapchat versus Instagram stories. In it, we made the point that while Snapchat’s demographic was more narrow, Instagram appealed to a broader age range. This means that parts of an airline business, such as the cargo division, which wouldn’t really be suitable for Snapchat, can still use Instagram stories.

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