benchmark report
airline marketing
flight connections
digital
#westjetlove
ALL NIPPON AIRWAYS All Nippon Airways has launched Flight Connections , a platform to help business travelers turn their online connections into face-to-face meetings. Visitors to the Flight Connections website are asked to log in with their LinkedIn prof ile. The platform then creates a personalized ‘f light map’ visualization of the user’s LinkedIn network with ANA f light information overlaid in order to show users how they can easily connect with their business relationships in Asia. Visitors can also explore f light options to their LinkedIn network throughout Asia. To show the experience in action, ANA has par tnered with LinkedIn inf luencer and TED speaker, Nancy Lublin – Founder of DoSomething.org and creator of Dress for Success – who shared her journey to Asia in ANA Business Class to meet with her own business contact and documented her experience on LinkedIn. MARCH/APRIL 2015 ISSUE
WESTJET Says Yuji Hirako, SVP The Americas at ANA, “As the number of business travelers and tourists coming to Japan from the U.S. continues to grow, we wanted to create an innovative way to visually map the connections our passengers have and show them how convenient it is to visit on an ANA f light. Our hope is that Flight Connections will spur the business community on both sides of the Pacif ic to visit each other more often and forge an even stronger bond for the benef it of both.” To encourage people to visit the Flight Connections site during the launch period, ANA runs a sweepstakes until April 13 where f ive U.S. residents can win a business class roundtrip ticket to any ANA destination in Asia.
To celebrate Valentine’s Day and promote its flights to Barbados, Canadian low-cost carrier WestJet scouted two bachelors — who just happened to be looking at engagement rings inside a jewelry store outside Toronto — with a trip to Barbados. Once WestJet had committed them to the idea of the #WestJetLove campaign, they convinced their girlfriends that they had won a role in the airline newest commercial. But there was a catch: They were only allowed to propose when their host, a WestJet flight attendant called Ian – who carried the engagement rings – decided where and when the men would propose. Both couples get to experience the adventure and relaxation por tions of their free trip, but freak out when they think it’s time to propose.
and has generated nearly 1.5 million YouTube views sofar. WestJet also posted an additional two episodes which showcase each couple’s journey: Mike and Heather (200,000 views) and JP and Stephanie (180,000 views). Says WestJet: “We par tnered with Tourism Barbados to come up with a unique way to showcase the romance and luxury that the island has to offer. With so many proposal videos available online, we thought it would be fun to take a bit of an unexpected twist to your typical engagement story.”
The 7-minute video follows the stories of Mike and Heather and J.P. and Stephanie
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