INTRODUCTION Welcome to the latest edition of Airline Marketing Monthly (AMM), where every month we review aviation marketing issues and campaigns. AMM is the only trade publication in the world devoted to aviation marketing. We appear in a digital format monthly, and in print quarterly to coincide with major trade events. If you are new here, welcome to our growing list of readers. As the only publication of its type, we benefit from high reader engagement. Feedback we get (backed up by our own statistics) is that one issue is often forwarded around dozens of people in one organisation. However, AMM is only one part of the SimpliFlying content portfolio. There is also the SimpliFlying Live (or SimpliLive) show hosted by SimpliFlying CEO and founder Shashank Nigam, where every day Shashank tackles a different industry issue.
future issue to a mutually agreed topic. We’ve given more details at the end of the magazine. Similarly, we are open to broadcasting the SmplILive Show from a major news event where it becomes your in-house TV. Please contact us for more information. This month the cover story is around ‘The Arrivals’ by SAS, which is part of a wider brand campaign called ‘We are the travelers.’ Other brands featured in this issue include easyJet, Emirates, WestJet and Delta. Does your organisation have a marketing campaign running that you think we should know about? Email me at dirk@simpliflying.com Dirk Singer Editor
Though for quality control purposes we will steer clear of straightforward advertising, we are now open to working with brands on special themed editions, where we devote a
3 | Airline Marketing Monthly - November 2018
